Role of Leadership in Promoting Innovations: Case of Microsoft under Satya Nadella
Added on 2020-09-21
37 Pages10191 Words295 Views
Business DevelopmentLeadership ManagementProfessional DevelopmentDesign and CreativityData Science and Big DataHealthcare and ResearchLanguages and CultureWeb Development
|
|
|
A study on the role of leadership in promoting innovations- Case of Microsoft under SatyaNadella1
AbstractLeadership efficiency is highly significant for every organisation to boost their marketperformance. The current study aims to conduct a detailed research on the significance ofleadership on innovations by considering the case of Microsoft. Additionally, the objectives ofthe study also include understanding the dimensions that impact innovation in the electronicindustry and to assess the role of leadership on innovations. The leadership of Satya Nadella, theCEO of Microsoft will be also examined in the study. The inferences gathered through theliterature examination indicates that organisational culture, resources, research and development,leadership efficiency and organisational structure are the major factors influencing the leadershipefficiency to promote innovations in an organisation. Besides, the literature also shows thatleadership is highly important for improving the innovation in electronic industry. The currentstudy adopted the case study method by adopting secondary research method. In addition to this,the descriptive method was utilised to research on the topic.The case study inferences indicate that leadership is highly significant for the development ofevery industry, especially electronic industry. While examining the case of Microsoft, it isevident that research and development tactics, leadership efficiency, cultural factors weresignificant drivers of the innovative development of the firm. The leadership efficiency of SatyaNadella was also beneficial for the development of Microsoft. As recommendations, employeetraining for emphasising work-life harmony for innovation and employee grievances and theirconsiderations for enhancing innovative productivity were recommended. 2
ContentsChapter 1: Introduction....................................................................................................................61.1 Introduction............................................................................................................................61.2 Research Background............................................................................................................61.3 Problem Statement.................................................................................................................61.4 Research aim, Objectives and Questions...............................................................................71.5 Research scope and limitations..............................................................................................71.6 Research structure..................................................................................................................8Chapter 2: Literature Review...........................................................................................................92.1 Introduction............................................................................................................................92.2 Leadership..............................................................................................................................92.3 Leadership Theories...............................................................................................................92.4 Factors influencing Innovation............................................................................................112.5 Role of leadership in promoting innovation........................................................................122.6 Link between previous studies and current studies.............................................................132.7 Conceptual framework.........................................................................................................142.8 Summary..............................................................................................................................14Chapter 3: Research Methodology................................................................................................163.1 Research philosophy............................................................................................................163.2 Research approach...............................................................................................................163.3 Research design...................................................................................................................163.4 Research strategy.................................................................................................................173.5 Data collection.....................................................................................................................173.6 Limitations and challenges..................................................................................................183
Chapter 4: Data Analysis...............................................................................................................194.1 Introduction..........................................................................................................................194.2 Data Analysis.......................................................................................................................194.3 Case study............................................................................................................................194.3.1 Importance of leadership in the electronic industry with reference to case of Microsoft...............................................................................................................................................194.3.2 Factors influencing innovation in the electronic industry: the case of Microsoft........204.3.3 Leadership effectiveness of Satya Nadella on promoting innovations in Microsoft....214.4 Case study analysis..............................................................................................................224.5 Judgement of findings..........................................................................................................24Chapter 5: Conclusion and Recommendation...............................................................................265.1 Conclusion...........................................................................................................................265.2 Recommendations................................................................................................................265.3 Recommendation for future research...................................................................................27References......................................................................................................................................294
List of figuresFigure 2.1: Conceptual Framework....................................................................14Figure 4.3.1: R&D investment by companies in the electronic industries.........................195
Chapter 1: Introduction1.1 IntroductionThe current chapter will describe the research aim, objectives and question of the recent researchstudy. Moreover, the current chapter also explains the research background and problemstatement that linked to the present research topic. In addition to that, the researcher will mentiona brief description of the investigation topic.1.2 Research BackgroundThe main variables of the present chapter are leadership and innovation. From the report ofNorthouse (2018), it was analysed that leadership is the art of encouraging a unit of theindividual in order to perform towards accomplishing common objectives. In addition to that, inthe business context, leadership instructs the employees as well as staff with a precise tactic toaccomplish the necessities of the enterprise. Besides that, innovation is the process oftransferring a new concept or invention into service or product in which it manufactures valuefor which clients will pay money (Aghion et al., 2019). Moreover, Elrehail et al. (2018)described that leaders have a high influence on innovation because the leader can impact theenhancement of structures as well as values that influence the character of individual towardsinnovation as well as learning. Anyhow the current study is mainly focusing on the significanceof leadership and its impacts on promoting innovation by concentrating more on the case ofMicrosoft.1.3 Problem StatementThe significant aim of the present study is to analyse the role of leadership in promotinginnovation in the organisation. Moreover, leadership have an efficient role in boosting theinnovation of the organisation. Bratton (2020) stated that leadership is an inevitable factor thatmakes the performance of the employees more efficient as well as innovative way. Further, thepresent study is mainly concentrating on the case study of Microsoft under Satya Nadella. Whileanalysing the case of Microsoft, due to the lack of innovation, Microsoft outpaced by6
competitors during the leadership of Steve Ballmer. But, Satya Nadella moves towards moreinnovative products such as "mobile first, cloud first" instead of traditional desktop and software.Furthermore Satya Nadella makes the Microsoft Company more profitable through hisinnovative thinking and good leadership style. Alongside, it is identified that enthusiasm,genuine and positive attitude of Satya Nadella has helped the company in achieving success.Based on Satya Nadella, every leader should have three things, namely success, clarity andenergy. This positive attitude of Satya Nadella has helped Microsoft to attain heights whencompared to the leadership of Steve Ballmer. The change brought by Satya Nadella during recentyears in revenue, innovation and profit will be analysed through this study for tracing out theimportance of leadership in the electronic industry. Moreover, this study is developed to identifyhow Microsoft Company has achieved better success during the leadership of Satya Nadella.1.4 Research aim, Objectives and QuestionsAimThe significant aim of the recent study is to analyse the role of leadership in promotinginnovation by focusing more on the case study of Microsoft under Satya Nadella.ObjectivesTo evaluate the significance of leadership in the electronic industryTo assess the dimensions that impact innovation in the electronic industry.To evaluate the role of leadership on promoting innovations in MicrosoftTo provide with sufficient recommendations on improving leadership through innovationat MicrosoftQuestionsWhat is the significance of leadership in the electronic industry?What are the factors that impact innovation in the electronic industry?How does the role of leadership impact on promoting innovations in Microsoft?7
What are the major recommendations to be facilitated by Microsoft on improvingleadership through innovation at Microsoft?1.5 Research scope and limitationsLeadership have a significant role in enhancing the innovative culture of the organisational,especially in the electronic industry. Hence the study helps to understand the major role ofleadership on enhancing the innovation in the firm. Further, the major limitation encountered bythe researcher while conducting the recent study was the absence of primary data (current studyselected secondary data) because it reduces the accuracy of the present investigation.1.6 Research structure1.7 Summary 8
End of preview
Want to access all the pages? Upload your documents or become a member.
Related Documents
Strategic Management of Microsoft: Analysis of Satya Nadella's Leadershiplg...
|12
|3881
|192
The Role of Business Strategy and Leadership in the Success of Microsoft: A Case Study of Satya Nadellalg...
|9
|2600
|386
Reflective Account of Research Experience using Gibb’s Reflective Cyclelg...
|5
|1279
|176
The Effect of Leadership on Employee Performancelg...
|42
|12225
|21
TABLE OF CONTENTS Chapter 1: Introduction 1 1.1 Introduction 1 1.2 Research problem 4 Chapter 2: Structure of the case studylg...
|46
|16526
|338
Dissertation on The Freight Forwarder Industrylg...
|55
|15157
|28