A SWOT and PESTEL analysis of IKEA

Added on - 22 Nov 2020

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BUSINESS AND BUSINESSENVIRONMENT
CONTENTSINTRODUCTION.....................................................................................................................................4TASK – 2 (WRITTEN REPORT).................................................................................................................4P4 PESTEL analysis and positive and negative impacts of its factors on the business operation ofIkea...................................................................................................................................................4P5 Internal and external analysis of Ikea to determine its strengths and weakness and theirimpacts on the decision-making process...........................................................................................6P6 SWOT analysis of Ikea and interrelationships between strength and weakness with the externalmacro factors....................................................................................................................................7CONCLUSION........................................................................................................................................8REFERENCES..........................................................................................................................................9
INTRODUCTIONArticulating in relation with the current business environment, it is influenced bynumerous elements that significantly impacts the effectiveness of performance of the wholefirm. It signifies all the factors whether internal or external that affects the functioning of thecompany including customers, management, employees, supply, business regulations anddemand (Banica and hagiu, 2015). Considering this, the present research report will describedfacets in relation with the business environment that affects the effectiveness of a particularfirm. For this purpose, Ikea is being taken into account. It is a profit making multi-nationalcompany which is based on Sweden dealing in manufacturing of furniture. In addition to this,different macro-environmental factors will be analysed by conducting PESTEL analysis andSWOT analysis along with its influence on the decision making of the firm will be evaluated.TASK – 2 (WRITTEN REPORT)P4PESTEL analysis and positive and negative impacts of its factors on the businessoperation of IkeaPESTEL analysis of IkeaFigure1: PESTEL analysis(Scanning the Environment: PESTEL Analysis, 2016).Political factors– These factor encompasses political consequence on the function ofthe firm. The government policies influences the function of the firm by offeringnumerous legislations as well as acts. The functions of Ikea will be impactedpositively by this factor, as they offer restrictions on the unfair trade practices and3
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