University of Dhaka, IBA: HR Landscape Changes in Healthcare (H501)

This term paper, prepared for the Institute of Business Administration at the University of Dhaka, examines the evolving HR landscape in the healthcare industry over the past decade. It delves into the historical context of HR practices in Bangladesh's healthcare sector, highlighting the shift from traditional hospital administration to specialized HR departments. The report explores key HR functions, including recruitment, training, and general administration, while analyzing the changing landscape and increased importance of specialized HR roles. It identifies trends such as employee performance appraisal, increased attention to training programs, and the adoption of global HR strategic planning. Furthermore, the paper addresses challenges such as the scarcity of healthcare professionals, high attrition rates, and employee burnout, providing a comprehensive overview of the current state and future of HR management in the healthcare industry. The methodology includes data from primary and secondary sources, including interviews and publications, to provide a well-rounded analysis of the subject matter.

A term paper on,
“Changes in HR Landscape in The Last Decade in Healthcare Industry”
Course name: Managing People at Work (H501)
Batch: 62D
Prepared for
Sutapa Bhattacharjee
Associate Professor
Institute of Business Administration
University of Dhaka
Prepared by
NAME ROll
PIAL RAHMAN 31
MD HABIBUR RAHMAN 33
KHALID BIN OALID 34
MAHMUD AL MUKTADIR 47
SHAKIBUL ISLAM 49
Date of submission: 10th November, 2020

“Changes in HR Landscape in the Last Decade in Healthcare Industry”

Letter of Transmittal
Sutapa Bhattacharjee
Associate Professor
Institute of Business Administration
University of Dhaka
Subject: Submission of term paper on “Changes in HR Landscape in the Last Decade in
Healthcare Industry’’
Dear Sir,
It is a great pleasure for us to be able to deliver our report on “Changes in HR Landscape in the
Last Decade in Healthcare Industry’ ’to you within the given time. We have tried our level best
to collect data; observe, analyze and evaluate the HR practices in healthcare industry. And
have written down in this report our research findings. For this report we have collected
necessary data from secondary sources like journal and publications and from primary sources
like HR interviews.
We, fervently hope that you will find this report worth reading. Please feel free for any query or
clarification that you would like us to explain. Hope you will appreciate our hard work and
excuse the minor errors. Thanking you for your cooperation.
Sincerely,
NAME ROll
PIAL RAHMAN 31
MD HABIBUR RAHMAN 33
KHALID BIN OALID 34
MAHMUD AL MUKTADIR 47
SHAKIBUL ISLAM 49

Acknowledgement
In real sense, a project is a combined effort of student skill and knowledge under the precious
guidance of their experience and kind guidance of their Instructor .Thus any project cannot be
accomplished to one’s satisfaction without proper guidance and the total cooperation of all
those involved in the project .So we are very thankful to the kind persons who have helped us
immensely during the preparation of this report.
At first we express our deep gratitude and sincere thanks to Almighty God for providing us
sufficient strength to complete this report successfully and also our respected faculty Sutapa
Bhattacharjee for her valuable guidance to us in the preparation of this project report. Then
comes the contribution made by all those who provided us necessary data and guided us in the
right path to complete this project. Without their valuable input, this report and research could
not have been successful. Also, the co-operation of our team members, who contributed
properly to get the information and finish the report in time, is worth appreciation.
Thanks to Mr. MD. Iftekhar Ahmed, General Manager of Labaid hospital and diagnostics for
arranging a meeting for us with The HR manager to gather necessary information.
We also want to extend our greatest thanks to all those who are associated with and
contributed to this project.

Executive Summary

CONTENTS
Introduction.................................................................................................................................................................1
Objectives.................................................................................................................................................................... 2
Methodology............................................................................................................................................................... 3
Research questions..................................................................................................................................................3
Research design.......................................................................................................................................................3
Types of data........................................................................................................................................................... 3
Data Analysis tools...................................................................................................................................................3
Sources of Data........................................................................................................................................................4
Limitations................................................................................................................................................................... 5
A history of HR practice in the healthcare industry of Bangladesh..............................................................................6
HR functions in hospitals..............................................................................................................................................7
Recruitment function...............................................................................................................................................7
Training function..................................................................................................................................................... 7
HR management function........................................................................................................................................7
General administration function..............................................................................................................................7
Changing landscape of HR activities in hospitals of Bangladesh..................................................................................8
More importance to specialized HR department.....................................................................................................8
Employee performance appraisal............................................................................................................................8
Increased attention to training programs................................................................................................................9
Changing landscape of HR activities in hospitals- A global perspective.....................................................................10
HR strategic planning.............................................................................................................................................10
Design of work system...........................................................................................................................................10
Challenges for the HRM of healthcare to overcome in the future.............................................................................11
Scarcity of Healthcare professionals......................................................................................................................11
Attrition Rate.........................................................................................................................................................12
Employee burnouts............................................................................................................................................... 12
Conclusion................................................................................................................................................................. 13
appendix.................................................................................................................................................................... 14

INTRODUCTION
According to Flippo, “Human Resource Management is the planning, organizing, directing and
controlling of the procurement, development, compensation, integration and maintenance of
people for the purpose of contributing to organizational, individuals and social goals”.
World Health Organization’s definition for health care team is , “A group comprising a variety of
professionals (medical practitioners, nurses, physical and occupational therapists, social
workers, pharmacists, spiritual counselors), as well as family members, who are involved in
providing coordinated and comprehensive care”. Managing the healthcare team is the core
work of HR in a healthcare setup. The major challenges are scarcity of healthcare workforce,
high attrition rate, burnouts and training & development. Healthcare system delivers proper
treatment to the patients through coordinated efforts of three entities namely, Physicians,
Paramedics and administrators.
Like any other service industry, ensuring good HR practices yield more customer satisfaction.
Although in Bangladesh HR has not caught up to the global standards in healthcare sector, the
landscape is rapidly changing. Many private hospitals are now giving more importance to HR
than ever before. Privatization of healthcare sector has given rise to many hospitals throughout
the country and they are in fierce competition with each other. To sustain in this competitive
market one has to ensure quality service. And quality is often directly related with HR practices.
In this report we find out the HR practices in health care industry and analyze how HR practices
have changes over the last decade.
1

OBJECTIVES
The broad objective of this study is to analyze Changes in HR Landscape in the Last Decade in
Healthcare Industry
Specific objectives
• To identify the HR activities in healthcare industry
• To analyze the importance of HR activities in healthcare industry.
• To compare HR practices with that of the last decade.
• To analyze current HRM challenges in the healthcare industry.
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METHODOLOGY
This report is formulated based on the data collected from both primary and secondary
sources. Data sources such as interview, websites, journals, publications were useful.
Further methods and procedures used are mentioned below.
RESEARCH QUESTIONS
These following questions will be answered in this research.
 What are the HR activities in the healthcare industry?
 Are there any major differences in HR practices now than that of a decade ago?
 Are the present HR activities in the healthcare industry any better than those of a
decade ago?
 What are the challenges for the future of HRM in the healthcare industry?
RESEARCH DESIGN
Exploratory research method has been used to understand the HR practices in the
healthcare industry more thoroughly. Necessary data has been collected from both
outside and within organizations. Exploratory research is conducted to analyze the
possibilities to apply new strategies for effectiveness in the particular industry.
TYPES OF DATA
Both the primary and secondary data were used to prepare the report. But most of the
data are collected from secondary sources.
DATA ANALYSIS TOOLS
The data used in this report has been collected, analyzed and processed by using MS
Word and Google form generated graphics tool. And other information was presented
in written form.
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SOURCES OF DATA
Personal interview In-depth interviews were conducted with the HR
managers of hospitals to gather data for this report.
Publications Journals and publications available online were of great
help in this report.
Internet Various websites, forums, online databases were useful
source of information for this report.
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LIMITATIONS
As with every research work, we also have faced some certain unavoidable limitations while
preparing the report. But we tried our level best to minimize the effect of that.
 Because of the pandemic we could not visit many hospitals physically. We could have
gathered far in depth data regarding this paper.
 There was a lack of physical group discussion, as the academic activities are running
through online platform, all of our team members are staying in different scattered
places. Consequently, it was not possible to meet together physically. That is why, to
meet the demand of perfect report, we had to spend a lot of time doing online
meeting, still it was tough to assemble each and everything properly.
 There was some market intelligence which we could not collect because the company
policy did not allow employees to share sensitive information.
To minimize the impact we interviewed company personnel through online meeting platforms,
and did our group discussions online too.
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