The new technology developed with the feature of the portable battery which can easily carry by a parent in their home. Apart from it, the newly developed baby monitor also have multiple cameras by which parent can easily track the movements of their child. Organization Design The company is going to introduce new technology in the market, so the matrix organizational structure is used in order to introduce the technology successfully in the Chinese market. In the matrix organizational structure, there are product managers and functional managers who help to introduce the
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A2 ASSIGNMENTNew Technology Invention
IntroductionBaby monitor known as a baby alarm which is used to listen to sounds made by an infant. In thispaper, we are going to introduce a new baby monitor technology which has not yet entered intothe china market. The new technology developed with the feature of the portable battery whichcan easily carry by a parent in their home. Apart of it, the newly developed baby monitor alsohave multiple cameras by which parent can easily track the movements of their child. Organization Design The company is going to introduce new technology in the market, so the matrix organizational structure is used in order to introduce the technology successfully in the Chinese market. It is the permanent organizational structure which is used by the company to achieve the specific by using the team of specialist from various functional areas in an organization. It provides decentralized decision making and fast response with the efficient use of support system. It superimposes a horizontal division of set and reporting relationship onto a hierarchical structure. In the matrix organizational structure, there are product managers and functional managers who help to introduce the technology successful by efficiently use the support system of an organization. Value Capture for Profit The technology is introducing first time in a market, so it acts as a competitive advantage which helps to improve the sales volume of the company by promoting the brand in the eyes of the customers. The company develops a marketing strategy in order to boost the sales volume of the company. The various promotional activities are conducted by the company such as free
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