ABC Fitness Club: Online Fitness Service Business Idea

Running Head: THE ENTREPRENEURSHIP
ABC fitness club
The Entrepreneurship
Report
Student name
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THE ENTREPRENEURSHIP 1
Executive Summary
Present world is full of passion and health conscious but their busy schedule is not permitting
them to have a control on their fitness. This report is completely focused on the proposal of
providing fitness service which will be delivered with the help of online platform. This platform
will not only save the timing but it will also help in forming cost efficiency. It is also focusing on
the external environment related to the health fitness situation of the Singapore through PESTEL.
This report also focuses on the industry analysis related to fitness. It is also covering the five
competitive force acting on this zone and how to deal with these forces. Then this report is
focusing on the financial feasibility related to online fitness service business idea.

THE ENTREPRENEURSHIP 2
Table of Contents
External environmental analysis..................................................................................................................3
Industry Analysis.........................................................................................................................................4
Five force model......................................................................................................................................5
Marketing mix (4 P`s)..............................................................................................................................6
Key people and skills...................................................................................................................................7
Financial feasibility.....................................................................................................................................8
Conclusion................................................................................................................................................................9

THE ENTREPRENEURSHIP 3
External environmental analysis
As it is known that current population of Singapore is almost 5.61 million among which fitness
lover carry almost 42% of the population in 2011 and this percentage has increased very faster in
2017. Almost 72% of current population is now in favor of fitness directly or indirectly.
(National fitness participation survey 2011)
This data is clear indication of current trend which are demanding a healthy and fit life in this
busy world. As per study it has been found that the fitness market in Singapore is rising very fast
and it has also found that current market for fitness industry is almost US $ 19 million. These
data’s are also indicating that half of the Singapore population has actually changed their life
style as compared to previous one where around 20% of population was in favor of health related
activities. Working professionals of this nation are always in try to act as a role model for rest of
the world by participating more and more in fitness related activities through their fabulous
entrepreneurship with the help of technology support.
Political: For any business idea one of the most important needs is having a stable political
condition and especially when the politics of country revolve around the fitness, then it seems to
government is truly focusing on fitness of their citizens by motivating people to visit parks and
grounds, which is a great opportunity for ABC fitness club to flourish their business operation
(Henderson, 2013).
Economical: Currently Singapore has current GDP of almost US $ 349 billion in which 26.6%
comes from industry and 73.4 % comes from services. As per study the percentage of amount