Aboriginal Cultural Tourism in Singapore

Running head: ABORIGINAL CULTURAL TOURISM
Assessment 3: "Aboriginal Cultural Tourism" in Singapore
Name of the student:
Name of the university:
Author note:

1ABORIGINAL CULTURAL TOURISM
Table of Contents
1. The rationale for entering Singapore...........................................................................................2
2. Market selection and entry strategy.............................................................................................2
Market selection:.........................................................................................................................2
Entry Strategy:.............................................................................................................................3
3. Competitive strategy....................................................................................................................3
4. Pricing strategy............................................................................................................................3
5. Promotion strategy.......................................................................................................................4
6. Distribution strategy....................................................................................................................4
7. Conclusion...................................................................................................................................4
8. Recommendations........................................................................................................................5
References........................................................................................................................................6

2ABORIGINAL CULTURAL TOURISM
1. The rationale for entering Singapore
There are various reasons why "Aboriginal Cultural Tourism" should enter Singapore.
The country has a very effective economic situation, which means that "Aboriginal Cultural
Tourism" would be able to impose a healthy amount for the services offered to the target market
(Worldbank.org, 2019). The political conditions are also pretty favourable. Political parties are
liberalised, which means reduced entry barriers from the political parties of Singapore (BBC
News.com, 2019). The demand for tourism services is growing in Singapore (Stb.gov.sg, 2019).
However, the local residents of Singapore are pretty concerned with the environmental impact of
the products and services they consume (The Straits Times.com, 2019). Technological
developments have high favour in Singapore (CIO.com, 2019). This means "Aboriginal Cultural
Tourism" can use the latest and emerging technologies to make an impact on their products and
services.
2. Market selection and entry strategy
Market selection:
The "Aboriginal Cultural Tourism" will use “Market Development” to offer existing
products and services to the local residents of Singapore.
Segmentation:
Under Geographic segmentation, areas such as the country region, world region and
rural area will be targeted.
Under Demographic segmentation, people of matured age groups will be targeted.
People falling in the middle and high-income group will be targeted. Those who are research
students, and are in their masters and willing to pursue a Ph.D. will also be targeted.
Under Psychographic segmentation, people those who prefer cultural tours on a frequent
basis will be the target consumer segment.
Under Behavioural segmentation, features mainly awareness, knowledge and
consumers’ attitude will be the prime concern.
Target Marketing: