Aboriginal Tourism in Western Sydney: Implementation Plan, Communication Strategy, and Sponsorship

This article discusses the implementation plan, communication strategy, and sponsorship for Aboriginal tourism in Western Sydney, Australia. It includes a tour to Kuring-gai park, a tour to the cave, cultural programs, and the use of social media and other communication technologies for promotion. The article also suggests Qantas airline as a potential sponsor for the tourism industry.

Running head : ABORIGINAL TOURISM
Aboriginal tourism
Name of the Student:
Name of the University:
Author Note:

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Question1.
Implementations
plan
Rationale Target time Expected outcome
1.Tour to Ku-
ring- gai
Chase
National Park
This national
park provides the
idea of how
aboriginal
ancestors take care
of the land and
how they preserve
every creature
(Bottesch, 2015).
Since the students
are more interested
in the nature which
will aid in
expanding their
knowledge, the
tour to this
national park will
be ideal for the
students (Archer-
Lean et al., 2015).
Primary and
secondary students
2 weeks The knowledge the
student will gather
from the tour will
assist them to
incorporate the
knowledge in the
their classroom
setting and aid
them in creating
educational
projects.
2. tour to the cave
stencil art and The tour to cave is
the potential
Overseas tourist
and children
3 weeks Overseas tourist
will learn about

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a sandstone
engravings
attraction for the
overseas Tourist,
especially for
adventurous
people (Shelly,
2017). The guide
will show how
ancestors of
aboriginals did
stencil art and tour
guide will tell
stories about the
interpretation of
the engraved
which will provide
idea about the
struggles and
creativity (Shelly,
2017).
the traditional style
of the aboriginal
people and it will
be refreshment for
them. students will
gather knowledge
about the art which
they will apply in
their
education(Shelly,
2017).
Cultural programs The cultural
program will
provide adventure
seekers, cultural
enthusiasts and
foodie will be
benefited from
Inter-state tourist 4weeks The program will
share insight of the
aboriginal culture
and it will enhance
their travelling
experience by
delivering

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extensive
knowledge of the
cultural beliefs and
traditions of
aboriginals which
is unique like any
other cultures
(Archer- Lean et
al., 2015).
authentic
experience which
h taped in the
passion point
Question 2.
The use of the internet and other information communication technologies leads to a new
era of the tourism economy. Social media is the most powerful marketing tool for building a
network in order to strengthen social and economic life in the real world (Ruhanen, Whitford, &
McLennan, 2015). The indigenous area of Australia has a lower socioeconomic status compared
to the metropolitan part of the country (Mahadevan, 2018). Therefore, communication plan for
promoting tourism are the following:
• face book page for the aboriginal tourism Western Sydney can be an effective strategy for
expanding the business of tourism which will encourage the cultural enthusiasts and adventure
seeker to make their passion turn in to the destination (Mahadevan, 2018).
• Australian tourist publication and magazines for promoting the tourism can effective since it
will provide a guide to the adventure seekers from overseas and interstate to travel aboriginal
part of the country (Whitford & Ruhanen, 2016).

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• The campaign can be effective for the schoolchildren for encouraging them for an excursion,
which in turn provide potential growth to the aboriginal tourism. It will also provide brief idea of
the location of indigenous places for tourism (Mahadevan, 2018).
• Other diverse approaches such as through mainstreaming movie sites and YouTube can be
adopted for promoting the aboriginal tourism and cultures (Ruhanen, Whitford, & McLennan,
2015).
Question 3.
Aboriginal tourism in Western Sydney, Australia expects the sponsorship from the Qantas
airline. Qantas airline based on in the Sydney suburb of Mascot with its main hub at Sydney
Airport. Qantas airline is one of the largest airlines by the fleet size, international flights, and
international destination. It is the third oldest airline in the world and it is a low-cost airline,
which will encourage adventure seekers and passionate travelers to travel to the aboriginal.
Economic status of aboriginal is lower compared to other countries as well as other parts of
Australia (Qantas airlines, 2018). Therefore, tourism with the support of funding will strengthen
their economy. Since the airline has a long commitment to reconciliation between Aboriginal and
Torres Islander to non-indigenous part of the country (Qantas airlines, 2018). Therefore, the
airline funding will be beneficial for fostering sustainable indigenous careers, develop cultural
competency in the aboriginal and outsides (Ruhanen, Whitford, & McLennan, 2015). The
funding will assist to flourish in skill training and economic benefit. The airlines will be also
beneficial since the majority of the tourist will buy tickets from the airline and increase the
benefit, reputation in the business market (Qantas airlines, 2018). Moreover, the airline will lead
the reconciliation collaboration for developing art and sports organizations. The funding that will
provide by the airline will aid the aboriginal schoolchildren in attending schools and gaining

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education for their bright future (Qantas airlines, 2018). The funding will ensure the mentoring
and career support for their bright future.

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references:
Archer-Lean, C., Wardell-Johnson, A., Conroy, G., & Carter, J. (2015). Representations of the
dingo: contextualising iconicity. Australasian Journal of Environmental
Management, 22(2), 181-196.
Bottesch, T. (2015). Evaluation von Marketingmaßnahmen im Bereich des Inbound Tourismus
am Beispiel Tourism Western Australia (Doctoral dissertation, Hochschule Mittweida,
Fakultät Medien).
Guringai aboriginal tours. (2018). School tours | Guringai Aboriginal Tours. Retrieved from
https://www.guringaitours.com.au/school-tours/
Mahadevan, R. (2018). Examining domestic and international visits in Australia’s Aboriginal
tourism. Tourism Economics, 24(1), 127-134.
Qantas airlines. (2018). Spirit of Australia Inflight Magazine | Qantas. Retrieved from
https://www.qantas.com/travel/airlines/spirit-of-australia/global/en
Ruhanen, L., Whitford, M., & McLennan, C. L. (2015). Indigenous tourism in Australia: Time
for a reality check. Tourism Management, 48, 73-83.
Shelly, L. (2017). Working Better with Indigenous Tourism Suppliers.
Whitford, M., & Ruhanen, L. (2016). Indigenous tourism research, past and present: where to
from here?. Journal of Sustainable Tourism, 24(8-9), 1080-1099.

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