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Aboriginal Tourism in Western Sydney: Implementation Plan, Communication Strategy, and Sponsorship

Develop a strategic business case for a tourism venture or new tourism business concept, incorporating First Principles, AER strategies, BOR initiatives, and Blue Ocean Strategy frameworks.

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Added on  2023-05-31

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This article discusses the implementation plan, communication strategy, and sponsorship for Aboriginal tourism in Western Sydney, Australia. It includes a tour to Kuring-gai park, a tour to the cave, cultural programs, and the use of social media and other communication technologies for promotion. The article also suggests Qantas airline as a potential sponsor for the tourism industry.

Aboriginal Tourism in Western Sydney: Implementation Plan, Communication Strategy, and Sponsorship

Develop a strategic business case for a tourism venture or new tourism business concept, incorporating First Principles, AER strategies, BOR initiatives, and Blue Ocean Strategy frameworks.

   Added on 2023-05-31

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Running head : ABORIGINAL TOURISM
Aboriginal tourism
Name of the Student:
Name of the University:
Author Note:
Aboriginal Tourism in Western Sydney: Implementation Plan, Communication Strategy, and Sponsorship_1
1
ABORIGINAL TOURISM
Question1.
Implementations
plan
Rationale Target time Expected outcome
1.Tour to Ku-
ring- gai
Chase
National Park
This national
park provides the
idea of how
aboriginal
ancestors take care
of the land and
how they preserve
every creature
(Bottesch, 2015).
Since the students
are more interested
in the nature which
will aid in
expanding their
knowledge, the
tour to this
national park will
be ideal for the
students (Archer-
Lean et al., 2015).
Primary and
secondary students
2 weeks The knowledge the
student will gather
from the tour will
assist them to
incorporate the
knowledge in the
their classroom
setting and aid
them in creating
educational
projects.
2. tour to the cave
stencil art and The tour to cave is
the potential
Overseas tourist
and children
3 weeks Overseas tourist
will learn about
Aboriginal Tourism in Western Sydney: Implementation Plan, Communication Strategy, and Sponsorship_2
2
ABORIGINAL TOURISM
a sandstone
engravings
attraction for the
overseas Tourist,
especially for
adventurous
people (Shelly,
2017). The guide
will show how
ancestors of
aboriginals did
stencil art and tour
guide will tell
stories about the
interpretation of
the engraved
which will provide
idea about the
struggles and
creativity (Shelly,
2017).
the traditional style
of the aboriginal
people and it will
be refreshment for
them. students will
gather knowledge
about the art which
they will apply in
their
education(Shelly,
2017).
Cultural programs The cultural
program will
provide adventure
seekers, cultural
enthusiasts and
foodie will be
benefited from
Inter-state tourist 4weeks The program will
share insight of the
aboriginal culture
and it will enhance
their travelling
experience by
delivering
Aboriginal Tourism in Western Sydney: Implementation Plan, Communication Strategy, and Sponsorship_3

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