Operation Management Australia Report 2022

Operation Management 1
OPERATION MANAGEMENT
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Operation Management 2
Executive summary
The fast-food industry is a competitive sector that largely depends on the
innovation of the business to overcome market challenges. The industry is among the
profitable enterprise due to a massive number of customers who seek their services.
The management has the responsibility to ensure the sector run effectively deliver
quality services to their esteem customers. Dedicated staffs in all departments are vital
in ensuring the industry has a firm foundation to overcome challenges such as
competition. Dominos fast food stores and restaurant is one of the largest food
industries in Australia with many outlets. This report seeks to evaluate insights of
Dominos fast food limited operational management by assessing its effectiveness in the
value proposition. The paper evaluates emerging value proposition within dominos,
orders fulfilment process map, manufacturing excellence application and potential
challenges in the sector. Lastly, this paper highlights recommendations on measures to
improve service delivery in dominos fast food industry.

Operation Management 3
Table of Contents
Executive summary 2
Table of Contents 3
1. Emerging Value Proposition in fast food industry 4
1.1 Introduction 4
1.2 Value Proposition Techniques 4
2. Process Map of Order Fulfillment Process 5
3. Application of Blockchain in the fast food
industry..........................................................................................7
3.1
Introduction............................................................................................................
..............................................7
3.2 Application of Blockchain in fast food
industry..............................................................................................7
4. Relationship between service quality and
profitability...................................................................................9
4.1
Introduction............................................................................................................
.............................................9
4.2 Relationship between profitability and service
quality...............................................................................10
5. Potential Operational Challenges implementing
Blockchain.......................................................................10
6.
Recommendation...................................................................................................
.............................................11
7. Conclusion............................................................................................
................................................................13
8.
References............................................................................................................
................................................14

Operation Management 4
1. Emerging Value Proposition in the fast food industry
1.1 Introduction
Dominos fast food restaurant guarantees customers efficient services by coming
up with measures that are beneficial to its customers. Value chain preposition
composes of company innovation or features which make the restaurant services
attractive to customers. The profits of any business depend on the number of customers
the industry can serve daily. Besides addition, the value proposition is a form of trust by
customers to the restaurant expanding how customers are delivered or acquired and
summarizes why one should choose a particular service provider. Customer value
proposition target potential customers to convince them to like the services offered.
Emerging and established value propositions in dominos include; proper pricing, a wide
range of food selections, distinct products, comfortable seating arrangements and
convenient locations for customers (Lopez, 2018).
1.2 Value Proposition Techniques
Selecting a strategic location for a fast food restaurant and shops is essential in
serving many clients. Dominos services are located in open places close to customers,
in major urban centers and major highways to server travellers day and night. Their
location help clients save time while looking for meals. Time is an essential factor,
especially to staff who works in offices and most important is that strategic location
helps customers keep the cost of travelling in searching for meals. Moreover, dominos