The Contemporary Hospitality Industry

The Contemporary
Hospitality Industry

TABLE OF CONTENT
Introduction
Pestle analysis
SWOT analysis
Impact of external factors on development of hospitality industry
Current trends in hospitality industry
Different products and services render by company as per
external factor and current trends
Conclusion
References

INTRODUCTION
Rosewood is planning to establish its business in ASIA as large
number of tourist visit such countries for having enjoyment and fun.
Before planning to invest in ASIA investors need to know about
political, social preference and availability of technology so that
requirements of customers can be fulfilled.
Various model such as Pestle and Swot analysis will be helpful to
analysis company about market situation and current trends that can
impact operation of business in new market segment.

PESTLE ANALYSIS
There are various external environments that affects development of
hospitality industry or rosewood in ASIA that can be explained by use of
Pestle analysis model such as:
Political factors: It includes policies and procedure that need to be
followed by enterprise such as Rosewood while planning to make invest in
ASIA. Tourism helps in economic development so government have
encouraged more and more organisation to make invest so that maximum
benefits can be render to local communities. So, it has provided
opportunities to firm to expand its business.