Contemporary Hospitality Industry: Case Study of Marriott International

About the Contemporary
Hospitality Industry

INTRODUCTION
 Hospitality is the industry which include Hotels, events , restaurants and
other tourism related services. This industry is necessary for the businesses
but also to the country's economy where they are having huge
contribution, customers and employees as well.
 This report will cover case study of Marriott international hotels which is
one of the top hotel in the Hospitality industry, and they are planning to
Expand their business in the Asian countries, and they will look for the new
investors. In the first section this report will explain the industry and the
trends information and the other will cover the companies environment
and their capabilities.

External factors in environment which
can affect the business
There are some external factors which can affect the Business of the
Marriott international and their plan is the expand their business on the Asian
country so this factor can become barrier for them if the companies superiors
will not be aware about them. This can be easily analyzed by using the
PESTEL analysis of the Asian countries.
Pestle Analysis
Political factors
Political factors like Tax structure and the governmental polices are
different in the Asian countries which can affect the business of the Marriott
international. Some of the polices like Hygiene and shifty of their customers
have different laws which should be followed by the Marriott international if
they wan to expand their business, and they have to pay taxes according to the
rules within Asia countries.

To Be Continue.....
Economical factors
Most of the countries in Asia are still developing and this can be good
opportunity of the Marriott international. The labor rates in the countries are
cheaper as compare to the other countries an employee will be ready to work
for the company in fewer salaries. They can invest their money in the training
and development of the employees which can helps them to achive success in
the Asia, and they can show their presence in those countries.
Social factors
People in The Asian countries follow the country trends, and they speak
varieties of the languages and food they demand of their own culture so
Marriott international should be aware about it. They can add some value for
the customers by providing their local food facility, and they will need to
recruit lo0cal people from the Asian countries, so they can conferrable
communicate with the guest and create good experience for them.