Abstract. Innovation plays a critical role while launch

Added on - 20 Sep 2019

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AbstractInnovation plays a critical role while launching of a new business or product. The once soreliable techniques and tools which were used for introduction of new enterprises do not workwell owing to the emerging characteristics of the networks. Therefore, it is important for theinnovators to rise above the efficacy of promotions, advertising, sales force etc. in order tobecome successful. Therefore, executives have to be innovative in order to bring innovations intothe marketplace. There is a need to understand social, commercial as well as physical networksso as to develop new innovation tactics.
Table of ContentsAbstract............................................................................................................................................1Introduction......................................................................................................................................3Discussion........................................................................................................................................3Literature Review........................................................................................................................3Critical Evaluation.......................................................................................................................6Conclusion.......................................................................................................................................7Recommendations............................................................................................................................7References........................................................................................................................................9
IntroductionThe innovation strategy can define the important role of innovation and a direction for executionof this innovation. The organizations need to interact with the customers to take an execution andpragmatic-oriented view. Further, a common understanding has to be developed for defining thepurpose of the innovation strategy and the ways to commercialize the new ideas. The wordinnovative strategy must emphasize on the something that impacts the company potentially anddoes not merely include incremental product lines extensions.This paper focuses on emergence of the Extendo Flights. Extendo Flights is the new airline baseset up in the North America, dealing primarily in the domestic base. The organization has tooperate in a highly competitive industry. The flights have been started keeping in mind the newdemands of the customers and scarcity of the good domestic flights. The executives of the flightswere seen to address the necessity of the efficient domestic flights and to reduce the problemsencountered by the customers. The organization has understood the importance of innovation inthe field so as to connect with the customers and resolve their issues. The organization aims tomaintain strong brand loyalty and customer service, along with keeping innovation as an integralkey in its functioning.Along with coming up with the demands of customers like comparative low fare, highinteraction with customers, fulfilling their needs etc.DiscussionLiterature Review21stcentury have been agreed upon as the era based on information, knowledge and innovativeeconomy. The success of the organization is seen to be dependent on the experience, knowledge,
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