Impact of Unethical Behavior on Business Success: A Case Study of Sackler Family and OxyContin

Academic and Professional Skills

EXECUTIVE SUMMARY
Running a business through ethical manner will leads to sustain the brand image at global
level. In the same way, current report is also based upon famous case of Sackler family and
OxyContin which is claim due to taking overdose of painkiller and as a result, more than 49000
people were died. Thus, the current report will describe whether Perdue Pharma is describe as a
successful even after providing the Opioids to their customers. Further report will analyse that
Pharma Perdue is not ethical with the point of view of medical staff, patients and public and
what is the impact upon profit as well. Further, report provide different recommendations that
may help a firm to protect itself against unethical behaviour.

TABLE OF CONTENTS
EXECUTIVE SUMMARY.............................................................................................................2
INTRODUCTION...........................................................................................................................1
ANALYSIS......................................................................................................................................1
CONCLUSION................................................................................................................................4
RECOMMENDATIONS.................................................................................................................4
REFERENCES................................................................................................................................6