Academic and Professional Skills

ACADEMIC AND
PROFESSIONAL
SKILLS

Table of Contents
INTRODUCTION...........................................................................................................................3
Define success.............................................................................................................................3
Role of ethics in success..............................................................................................................3
Brief summary of the case study.................................................................................................3
Summarising the main aims of the report....................................................................................3
ANALYSIS......................................................................................................................................4
Can an organisation be described as successful if it is not ethical..............................................4
What can an organisation do to protect itself from unethical behaviour.....................................5
CONCLUSION................................................................................................................................6
RECOMMENDATIONS.................................................................................................................6
REFERENCES................................................................................................................................8

INTRODUCTION
Define success
Success is a term which has different meaning according to the peopleand to achieve it the
individual to think about the future.In terms of an organisation it carries various plans, strategies,
philosophies and series which need to be considered in order to achieve the goals and objectives
(Drew, 2018). To achieve success for an organisation inspiration is required which helps in
achieving the sustainability and also executing the strategies.
Role of ethics in success
Ethics plays an important role in order to achieve success as it carries the system of moral,
ethical, values, and behaviour and believes which helps in making the decision as these factors
are beneficial for an organisation (Cottrell, 2017). In the context of business the ethical
requirements are considered in terms of law such as environmental regulation, wages act,
restrictions for trading and many more. Moreover, these factors can hinder the sales and revenue
for an organisation.
Brief summary of the case study
This report is in the context of Sackler familywhich is an American and British family who
operate its own pharmaceutical company named Purdue Pharma. The Sacklers launch theirnew
drug named OxyContin which is a painkiller and people are likely to pay billions of dollar for it.
After 1996, more than 200,000 people died because of the overdose of drug and new stories were
made about the addiction and Overdose. Purdue what's the company who market an effective
drug and also process doctors prescribe their product and for this they face lawsuits and reporting
on its marketing.
Summarising the main aims of the report
This report is going to focus on the ethical success factors which need to be considered by
an organisation and what can they do in order to protect themselves from unethical behaviour.
The success is considered in the terms of revenue, viewpoint of shareholders, board and public
confidence.