Academic and Professional Skills in Pharmaceutical Industry

Academic and
Professional Skills

EXCUTIVE SUMMARY
This report is based upon the Sacker family which own the pharmaceutical company
which is known as Purdue pharma. They have to face the alligation of manufacturing the highly
addictive opioid OxyContin. In the may 2019 the 1500 cities has sue the Purdue pharma for
misconducting of marketing and sales which deals in highly profitable drugs. They have been
criticised for the using aggressive strategies for promoting their product and also which also
reduces capabilities of the organisation. As the product become high in demand which became
the cause of death individual US. The Attorney general of Lowa , Tom Miller said that there is
lack of evidence which state that the cause of death is due to the Purdue pharma product. As to
become successful in the market is it important for the company to uses ethical practises for
gaining larger market share effectively.

Table of Contents
EXCUTIVE SUMMARY................................................................................................................2
INTRODUCTION...........................................................................................................................4
Can organisation be represented as successful if is not ethical.............................................4
Success in context of shareholders and affected by unethical behaviour ..............................5
Success from the perspective of public confidence and how this is affected by unethical
behaviour ...............................................................................................................................5
Success from the perspective of the board and how this is affected by unethical behaviour 6
What organisation can do to avoid the unethical behaviour in the organisation....................6
RECOMMENDATION...................................................................................................................8
CONCLUSION................................................................................................................................9
REFERENCES..............................................................................................................................10