Unethical Business and Success: A Case Study of Purdue Pharma

Academic and
Professional Skills

EXECUTIVE SUMMARY
A business is called successful when it is able to achieve all its aims and objectives along
with earning profits and maintaining its prosperity for a long time. The company needs to
conduct its business practices following code of conduct and ethics which helps the company in
selecting between what is wrong and right which helps it in providing benefits to all its
stakeholders. This report is based on the case study of a US based company Purdue Pharma
which deals in manufacture and sales of OxyContin, a highly addictive painkiller that lead to the
opioid crisis in US. This report covers the success of this business from the perspective of
various stakeholders so that it can be determined if an unethical business which is earning huge
profits can actually be called as successful or not.

Table of Contents
EXECUTIVE SUMMARY.............................................................................................................2
INTRODUCTION...........................................................................................................................4
ANALYSIS......................................................................................................................................4
Success in terms of Revenue..................................................................................................5
Success in terms of Shareholders...........................................................................................5
Success in terms of Board of Directors..................................................................................6
Success in terms of public confidence....................................................................................7
CONCLUSION................................................................................................................................8
RECOMMENDATIONS.................................................................................................................8
REFERENCES................................................................................................................................9