This report discusses the ethical and unethical behavior of Boeing Airlines, including issues with software, online reputation management, and discrimination. Recommendations for improvement are also provided.
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EXECUTIVE SUMMARY In this report, the case in which the discussion was undertaken is based on Boeing travel and also the matters which is presented is on the bases of the case study relating to facing crises during the flying of aircraft. As in this case the analysis is done firstly on the bases of identifying the unethical factors which is undertaken in business and also which restrict the business to operating in other countries. As most of the factors which are outlined is relating to the not disclosing the complete information about the plane crushes to the customers or also overriding the action by the pilot regarding not understanding the software in better way. It is also examined that various ethical factors are examined which is the duty of the Boeing business to follow and bring changes in their existing working such as lack of discrimination between the employees, disclosing the important information to public or interacting with people personally and also resolving their issues if any. Thus, by this aspects, it helps in maintained the company reputation and goodwill in right manner and also provide security to people to travel freely with them.
INTRODUCTION Ethics refers to the principles and values which is to be carried by every person or companies in respect of maintaining reputation and goodwill of the business by providing standards services. Thus, in simple meaning ethics refers to the good action which is undertaken by business regarding working in right directions. In present case, the report is based upon the Boeing travel which is famous for dealing in the fastest selling aircrafts in Boeing history (Akbulut and Ekin, 2019). Due to facing tremendous negative impact about the crashes which arises in October and March and thus, resulting in hundreds of people died due to such accidents. In this case study, the issues also raised regarding not working under the issues which the airlines are facing such as not upgrading the software and also not stopping the rumors which is arising through the social media platform. Airlines industry refers to one of the fastest growing sectors and thus they mainly attract the people through proper the services such as security of their life or also giving discount during the booking of the tickets. Thus, in respect of Boeing business, they carry the chances to attract the people through giving them security during the travelling with airlines. Thus, in respect of examining the main aspects of the business, the main aim of this report is to identify the impact of unethical behaviors which the airlines is engaging and whether it allow company to operate in further perspective (Alsumairi and Tsui, 2017). It also stated that various ways are adapted by Boeing business in respect of ensuring that company is working under the ethical standards. ANALYSIS Unethical behavior: In respect of understanding the meaning of unethical behavior in organization, it is mainly stated that the hiding the things which is the liability of the person to be familiar about. In respect of understating the unethical behavior which the Boeing business is attained in the organization is in respective of two major aspects such as: Issueswith theManoeuvringCharacteristicsAugmentationsystem:Asthisismainly appointed to check the software system which is imputed in the airlines. By examining the reason behind the crush of the Boeing flights, the issues is raises regarding not smoothly working of the software. As MACS carry the liability to keep it stable during the flying of the airlines (Baxter, Srisaeng and Wild, 2018). Thus, by this aspects as per the government norms, they are restricted to carry the flying activities and also special team is appointed to conduct the search and examine the major issues regarding crashing of airlines. By viewing this aspects, they are restricted to operate in airlines industry. Not resolving online issues:This is another unethical behavior which is carried by the Boeing business in respect of not disclosing the accurate information to the people through the social media platform. It is examined that online sites are promoting the unfair news regarding the company and in return, company is not taking any serious action to resolve such issues (Dileep, 2019). As the news which is circulated on online sites are true and also it occurring in the business. Thus, by reflecting such issue, Boeing business not carry such right to operate the business.
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Overriding the action by the Pilot: In respect of carrying the unethical behavior by the software team, the issues is raised upon the pilot regarding not taking care during flying the airlines (Holloway and Humphreys, 2019). This action is mainly undertaken by the owner of the Boeing business regarding reducing the impact of conflict which is arises by the people regarding blaming the software of the airlines. Thus, in this aspects the unethical behavior is raised regarding not taking fair decision or securing the interest of pilot who are working with them. Avoiding government norms:As norms are strict in respect of not discriminating any person on the bases of caste, sex, culture, region, religion or working post. As every person are equal in the eyes of the company and thus, they carry the equal right in respect of securing their interest (Halpern and Graham, 2018). But this is one of the unethical behaviors which is undertaken in organization regarding blaming the pilot by not taking right action during the time of flying the airlines or also not understanding the software indication within the stipulated time period. Thus, it results in behaving unethically with the pilot and also can be restricted in respect of operating at large scale. Ethical standards: Providing detailed information: As most of the issues are raised regarding not disclosing the information about the airlines and also the consequences which may arises in near future (Sinclair and Connelly, 2018). Thus, to maintain ethics at work place, it is necessary to disclose the complete information and also the issues which the traveler can face during the time of travelling. Resolving false advertising:It is stated that every company carry the rights to file the case in respect of facing any negative comments by people through the online sites. Thus, instead of giving the right to people to post negative comments, ethics is to be maintained regarding settling the issues through personally resolving the matters which is raising at work place. In this case Boeing business is carrying the issues regarding facing fear during travelling with the airlines (Hsu, Lee and Chen, 2017). Thus, in respect of building personal interaction with them and also giving them security regarding their travelling, which helps them in rebuilding their interest for longer way. Discrimination:Another issues which is examined is relating to not taking care of the person rights and also blaming other person in respect of not carrying any mistake. As in case of Boeing business, the issues of plane crush arises due to problems in software but in respect of avoiding the situation, they overriding the action by pilot regarding not giving timely sign about the crucial situation (Iacovou, 2016). Thus, this results in distracting the interest of the people and also affects the reputation and goodwill of the Boeing travel. Legal implication:In respect of working under the government norms regarding working under the guidance and instruction which is given to the airlines. As it is the duty of the airlines regarding paying compensation to the people who suffer losses while travelling to the airlines (Malamud, 2018). Through this manner, they maintain ethics in respect of giving compensation to the people and also securing their right which they faced by losing their family members during the time of airlines crush. Suitable discounts and offers:As due to facing tough competition in market, most of the airlines are discounting the needs of the customer through offering the high values prices. But
during the time of the booking the tickets they are rejecting such offer or discount. Thus, this is the best way which is adapted by the Boeing business in respect of retaining the needs of the customer towards the business for longer perspective. As in the case of online booking sites such as Kayak, they introduced the new filter to choose the best airlines and also reject the aircraft in case of not travelling with them (McCrie and Haas, 2018). Thus, by providing best packages and also less prices are imposed, results in getting more interest of the customer towards the Boeing business. Special team to inspect the airlines: In respect of facing major crises in the airlines regarding getting lack of maintenance or not upgrading the software, this is helpful in respect of appointing the special team in the business to inspect the airlines. As ethics is to be maintained in respect of disclosing every information which the company are facing during the flying of airlines (Parolin and Boeing, 2019). By this aspects, the trained and expertise team can handle the matters by their own and also sign the consent form regarding not disclosing any of the information without their mutual consents. By this manner, the internal information is to be retained in the company only and also the defects are to be reduced in the business to gain the benefits through attracting customer with the new services. Examining the issues of people:As it is not necessary that in respect of reaching to customer and personally interacting with them, helps in resolving the matters or behaving ethically. It is necessary to provide detailed information regarding the working of the company and the equipment which they used is of high rated quality. As people not easily believe in the words which is stated by the company until they view it personally (Shabani, Munir and Hassan, 2018). Thus, in respect of behaving ethically, Boeing Company can minutely check the working of the employees and also use different promotional techniques to provide the live services to the customers. By this manner, they are sharing the internal working and also building trust among the customers. Training:It is one of the most important aspects which results in maintain ethics by treating every person in single platform. In respect of bringing any new and advances technology in the business, it is necessary to provide the respective training regarding its usage and also the consequences which they faced during attaining such services (Parolin and Boeing, 2019). Similarly, this situation happens in this case as Boeing business is facing failure regarding not providing training to the employees in the set direction. Thus, by undertaking the innovative ideas of providing training results in maintain ethics at work place through guiding them in right way. CONCLUSION From the above study, the report covers the matters relating to examining the working of the Boeing business in respect of working under the ethical and unethical way. As in this case the matters reflects about the working of the Boring business in respect of increasing the number of travelers and also giving them security during the time of travelling with the Boeing airlines. It is also discussed that the there are many ways which examines the unethical behavior which is carried by Boeing in the business such as not disclosing the accurate information or not working under the set norms given by the government. Thus, by this aspect various factors which are ethical are to be given to Boeing regarding maintaining ethics such as reducing the impact of discrimination or resolving false advertising or also
reaching to people to resolve their issues which they are facing during preferring the Boeing airlines. RECOMMENDATION From the above study by examining the factors which is to be changed or amended in respect of making changes in the existing services or making improvement for better perspective. Such aspects are to be recommended as follows: Upgrading software on timely bases:This is one of the major factors which is to be recommend to the Boeing airlines in respect of upgrading the software on timely bases. As most of the silence business runs through managing the software who gives timely indication regarding the external environment and also helps in resolving the issues before any crises occurs (Smith, 2017). Thus, due to verifying the changes in external environment, it also results in upgrading the technology by examining the latest trends emerging in airlines industry. Insurance facility during the time of booking: Insurance is one of the major aspects which helps in providing security to the person during the time of travelling with the airlines. As this option is given to the person during the time of booking the tickets and such insurances policy is mainly designed by the company by taking care of the traveler if they book their airlines for travelling (Tüzün, Ergül and Johnson, 2019). This helps in reducing the impact of anxiety among the person which are not confident in travelling with the Boeing airlines. Taking feedback from the customers:In respect of building strong base with the customer, it is necessary to build the connectivity with the customer through taking proper feedback. By this aspects, it helps in examining the needs and preferences of the customer towards the company. They can also interact with them and resolve the issues which they are facing while attaining the services (Yeoman and McMahon- Beattie, 2019). By this aspects, Boeing business, had to recruit the trained and expertise person to handle the post of the customer services and also use clear and understandable languages to present the thoughts and ideas in right way.
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