Volkswagen's Diesel Emissions Scandal (Doc)

Academic and
Professional Skills

Table of Contents
EXECUTIVE SUMMARY.............................................................................................................1
INTRODUCTION...........................................................................................................................2
ANALYSIS......................................................................................................................................2
Situation damaged reputation of Volkswagen............................................................................2
Organisation do to rebuild reputation.........................................................................................4
CONCLUSION................................................................................................................................5
RECOMMENDATIONS.................................................................................................................6
REFERENCES................................................................................................................................6

EXECUTIVE SUMMARY
The whole report is based on scandal of diesel emission of Volkswagen. This report
helped in analysing factors that got affected due to this scandal. Further, it also leads in finding
solution for the problem that is faced by the brand. This report shows actual image of
Volkswagen and how they cheated the customers and various other people that were connected
to that particular brand. In addition to this, strategies that has been used by Volkswagen in order
to achieve or rebuild the trust of the customers has also been summarised.
In addition to this, various approaches has been used by company as they changed the
CEO that introduced idea of manufacturing hybrid cars that would be environmental friendly to
keep environment healthy and safe.
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