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Management 1
Contents
Question 1:.......................................................................................................................................2
Question 2:.......................................................................................................................................2
Question 3:.......................................................................................................................................3
Question 4:.......................................................................................................................................4
Question 5:.......................................................................................................................................5
References........................................................................................................................................6

Management 2
Question 1:
The strategic management contains of all basic functions of the management like
planning, organizing, leading as well as controlling the operations that are illustrated within the
case (Lasserre, 2017). It is presented in this circumstance story when Mr Ortega introduced their
main Zara apparel store. Zara organisation model is clear as business wants to trade high-fashion
look-alikes to price-conscious Europeans. The case illustrates strategic management when
company decides for the fast fashion in which the company decides for the fast fashion which
includes quick design and offering the same to the customers in the next two weeks. The design
of the company takes only two weeks through which they can get the design on their stores. This
shows the strategic management because it allows the company to perform the fast turnover of
their clothes which helps them to generate high revenue. The company has a long row of
computers and this is how they scrutinize their sales at every store of Zara. Furthermore, through
this strategy, the company will be able to understand what is being sold in their stores the most
which helps them to meet the needs of the customers.
Question 2:
Zara Company is maintained by Spanish fashion retail group Inditex SA identified that
the achievement in world of fashion which is founded on the simple law that gets trendy as well
as products which are majorly desired to market quickly. The company has the clear as well as a
focused understanding of technology, fashion and their marketplace as well as the capability to
familiarize rapidly to trends. SWOT study is a tool which includes both inside (strengths and
weaknesses) and external (opportunities and threats) analysis. It has been witnessed from the