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Academic English and Skills Assignment

   

Added on  2021-02-20

8 Pages2155 Words36 Views
Academic English andSkills

Table of ContentsINTRODUCTION ..........................................................................................................................1ANALYSIS .....................................................................................................................................1Examine the impact of unethical behaviour which is outlined in case study. ............................1CONCLUSION ...............................................................................................................................4RECOMMENDATION ..................................................................................................................5Suggest some steps which can be apply within Starbucks business issues. ...............................5REFERNCES ..................................................................................................................................6.........................................................................................................................................................6

INTRODUCTION In an organisation, ethics plays a vital role as it direct influence its productivity andprofitability as well as its brand image among competitive industry. However, moral philosophyis a set of procedures or policy that directs the company in its program, rules and decision forbusiness. Moreover, an ethical discipline within organisation uses to enrich firm can change itsposition within industry, proficiency and bottom line of business in marketplace. Furthermore,unethical behaviour in the enterprise is also developed when there is a deficiency ofaccountability for supposed activity by those in high level positions (Chughtai, Byrne and Flood,2015). Furthermore, leaders and workforce maintaining a code of ethics creates or generates ahealthy and ethical organisational culture which assist them to maintain its brand value amongcompetitors as well as in mind of customers. Although, there are varying degrees of unethical behaviours like violating governmentpolicies, lying to employees and customers, abusive behaviour and many more whoseconsequences damages or spoils organisation brand image not only from legal point of view butalso to its culture and brand image. For this report, Starbucks Case study is considered whichsignifies its unethical code of conduct in terms of not paying taxation amount to government. Inthis study, it covers unethical behaviour of organisation and its impact over firm's proficiency aswell as recommending valuable suggestion in order to overcome shortcomings to survive withinan industry is also mentioned here. ANALYSIS Examine the impact of unethical behaviour which is outlined in case study. In order to survive for longer period of time in an dynamic industry as well as to cope upwith all business challenges or threat in an impressive or productive manner, pursuing ethicalcode of conduct within firm premises plays a significant role. Therefore, it is crucial to realisethat maintaining moral value in the workplace can impact positively manpower demeanour thatlead to company's development, just as wrong conduct or activity encourage prejudiciousheadlines which lead to establishment ending in a drastic manner (Shaw, McMaster andNewholm, 2016). Nowadays, it is very integral for all firm in the world to understand whichactions are ethical or unethical for customer and also to organisation proficiency ratio. In regardof Starbucks, which is one of the leading American coffee company and coffee house chain1

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