HRM Concept and Purpose with Reference to Netflix

This essay discusses the concept and purpose of human resource management (HRM) with reference to Netflix. It explores the key functions of HRM in achieving business objectives, the use of workforce planning in recruitment and selection, and the difference between recruitment and selection approaches. The essay also includes a job description for a marketing manager at Netflix and a critical evaluation of the advantages and limitations of different recruitment and selection approaches.

Academic Essay

Table of Contents
Main Body.......................................................................................................................................4
1. HRM Concept and purpose with reference to Netflix.................................................................4
2. Explain various key functions of Human resource management in achievement of business
objectives.........................................................................................................................................4
3. workforce planning and use of workforce planning in recruitment and selection process in case
of Netflix..........................................................................................................................................5
4. Difference between recruitment and selection approaches..........................................................6
5. Job description for Netflix 7 critical evaluation of advantages & limitations of different
recruitment & selection approaches.................................................................................................7
CONCLUSION..............................................................................................................................10
REFERNCES.................................................................................................................................11

INTRODUCTION
Human resource management can be defined as a technique that is used by management
in a organisation so that that they are able to use various functions such as selection, recruitment
for accomplishment of different goals and objectives of the organisation. Netflix is the
organisation that has been considered in this report. It is a American service provider that having
its headquarters in California (Aybas, and Acar, 2017). The present report consists of basic
understanding of concept of human resources, its major function. Further there is discussion of
the overall concept of workforce planning that is part of this report. Further difference between
two basic functions of human resource that is recruitment & selection is also made.
Main Body
1. HRM Concept and purpose with reference to Netflix
Human resource management is function that is very essential tool adopted by management in
every organisation to deal with their overall workforce (García-Lillo, Úbeda-García, and Marco-
Lajara, 2017). It is a basic procedure that is used with the assistance of managers in a more
significant manner. In Netflix, managers are making effective use of various HRM functions for
attainment of their overall business objectives. It is necessary that management is making use of
potential of employees.
Purpose of HRM:
 Maintaining adequate manpower: In Netflix, it is the responsibility of HR managers
that they have to make sure that they are having a sufficient working staff so that if there
is any vacant position that is arsing in the organisation can be fulfilled by internal transfer
or promotion of employees.
 Keeping a high confidence personnel in company: In the present scenario of Netflix, it
is the responsibility of managers that they have to keep their staff Members encouraged
so that they are satisfied and able to contribute towards achievement of business
objectives.. Management has the responsibility to provide all the benefit, perks and
allowances according to performance of employees.

2. Explain various key functions of Human resource management in achievement of business
objectives
Functions of HRM:
It is said that functions of human resource management is related with two managerial and
operative functions. Such functions are discussed below:
 Managerial functions: It is referred to as various HRM functions where Management
team in Netflix will have to perform functions such as Organise, plan, direct and control
all business operations (Kianto, , Sáenz and Aramburu, 2017). HR manager has to start
their activities from the planning stage and it last up to the stage when employees are
recruited. When all resources are arranged by the manager according to requirements of
the organisation it will help in increasing functionality of the organisation.
 Operative functions: In the scenario of Netflix, it is the responsibility of HR manager to
perform various operative functions such as development, encouragement and
procurement of employees. It is helpful in attainment of specific objectives in given time
period. Management term in Netflix is ensuring that they are having a workforce that is
capable enough to perform the assigned responsibilities to them. For this various training
sessions are being organised by the organisation.
From above discussion it can be said that HR manager can achieve overall objectives of
business by assisting the top management in formation of various policies and functions related
to human resources. Training session are also organised so that employees are able to increase
efficiency and productivity of employees.
3. Workforce planning and use of workforce planning in recruitment and selection process in
case of Netflix
Workforce planning is a process that is used by business organisation for identification of
requirements of human competencies and capabilities. Major aim of workforce planning is to
hire and select most talented employees who can contribute maximum in achievement of
organisation overall objectives. It is also very helpful in performing the overall assigned work
accordance to requirement and expectation of employers ( Rees,. and Branine, 2019). In case of
Netflix, it can be said that human resource manager has to do the function of workforce planning
regularly. If there will be timely workforce planning then it will be beneficial for the

management and human resource managers that they will be able to hire, recruit and select
employees and further retain them for a longer duration of time in the organisation.
It has also been identified that effective workforce planning has many advantages for any
organisation. In case of Netflix, company will be able to easily recruit employees. With the help
of workforce planning it becomes very easy for the management to identify what are overall
requirement in terms of human resource in the organisation. Such requirements can be fulfilled
easily as it will then lead to managers form appropriate strategies with regards to all the functions
of human resource department (Macke and Genari, 2019).
4. Difference between recruitment and selection approaches
Recruitment and selection are the two approaches that can be used by companies so
that they are able to select the best candidate who is suitable and fulfilling the entire
requirement according to their vacant position. There are different approaches related to
these two methods that can be used by a human resource manager according to their
requirements. There are some differences in the process of recruitment and selection for a
organisation as discussed below:
Recruitment Selection
This method is basically used by companies for
development of effective relations with their
employees & various applicants.
Objective is to attract large number of
competent and skilled candidates who can help
in proper functioning of organisation as a
whole.
It is a more simple process (Malik, Pereira, and
Budhwar, 2018).
Selection is a process that comes after
recruitment and in this process managers have
the responsibility to select the most suitable
candidate according to job description (Stewart
and Brown, , 2019).
Main objective is to reject the candidates who
are not suitable according to required profile or
a employees does not possess skills that are
required for performing various job
responsibilities assigned by the management.
This process is associated with more
complication as compared to recruitment as in
this actual analysis of a candidate is done by
the human resource department.

Recruitment is a positive approach as in the
candidates are motivated to apply for a
organisation. The basic motive of recruitment
is to make more and more competent people
apply for a particular vacancy in the
organisation.
Various approaches of recruitment includes
employee referrals, recruitment with help of e
commerce platforms, social media tools etc.
these are some of the very commonly used
tools for recruitment in organisations.
Selection is sometimes regarded as the
negative approach that can be used for
selecting or rejecting a candidate based on the
skills, knowledge and competence which they
are possessing.
Different approaches of selection include
interview, aptitude tests, group discussions,
presentations etc.
From above discussed points it can be said that recruitment & selection both are the two
basic and most important functions that are performed by a human resource manger in a
organisation (Masum, Azad and Beh, 2016). There are large number of options that are available
with a human resource department and they have to make a choice of candidate who can fulfil all
of their requirement. It is very difficult to asses a candidate and then make a accurate selection.
Hence, there are always chances of mistakes that can happen while candidates are being screened
and tested by employers. In case of Netflix, the organisation requires employees with highly
skilled so managers have to make lot of effort to frame their requirements in such a manner that
only suitable candidates apply for their vacancies arsing in the course of business. On other hand,
if this function of recruitment and selection is performed in a effective manner then it results into
smooth functioning of whole organisation (May, and Ledgerwood, 2017). It is related in terms of
achievement of organisational objectives.
5. Job description for Netflix 7 critical evaluation of advantages & limitations of different
recruitment & selection approaches
Jon description: It is a written document that consist of what will be future job responsibilities,
roles and duties of a particular employee that have to be performed in the course of business.
Below discussed is the job description for Netflix that has been made considering the
requirement for the post of a marketing manger.

Job Description
Name of Company Netflix
Job Title Marketing Manager
Job Location UK
Person to be reported HOD (Head of Department )
Roles, duties & responsibilities  Examining the customer demands and
requirements of various products.
 Quick skills of decision making so that decision
are made very fast and there can be use of
opportunities that are coming in way of manager.
Working Hours 9.00 am to 6:30 pm
Salary Package 7500 Pounds monthly
Working Facilities Positive and safe working environment for overall staff
members. Incentives and as per the performance of
employees.
Job Description
Name of Company Netflix
Job Title HR manager
Job Location UK
Person to be reported Top management in the organisation (CEO)
Roles, duties & responsibilities  Providing skilled & competent candidates who
can further assist in performing the overall
assigned job role more effective manner.
 Creation of a positive and healthy working
atmosphere so that conflict can be reduced at the
workplace.
 Development of various policies and effective

strategies for motivation of overall staff members
for proper functioning and working of the
company.
Working Hours 10.00 am to 7:00 pm
Salary Package 10,000 Pound monthly
Working Facilities There is a positive environment, all the basic facilities.

Advantages & limitation of approaches of recruitment and selection:
Recruitment: Recruitment is a approach that is very helpful in making competent
individuals apply for a particular position in a organisation (Moore,. and Jennings, , 2017). This
approach has a limitation that it is a very time consuming process and many times candidates
who are not having any link with the requirement also apply for a particular job position which
results into wastage of time of the human resource managers.
Selection: In the selection approach there is use of methods such as presentation, group
discussion, interviews that are helping in selection of best candidate among the pool of
candidates that are available in the organisation (Song,, Fisher and Kwoh, 2019). But selection
approaches may sometimes not help in selecting the most qualified candidate.

CONCLUSION
From above discussed points it can be said that human resource department is the most
important function of organization that have to be performed by the management and is assisting
in development of the overall organisation. It can be said that there are various functions of
human resource department is helping in workforce planning so that most competent candidate
can be select in the organisation. Job description is also a tool that is very helpful in assisting the
HR department in selecting most suitable candidates in a organisation.

REFERNCES
Books & Journal
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employees work engagement and the mediating and moderating role of positive’
psychological capital. International Review of Management and Marketing, 7(1),
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García-Lillo, F., Úbeda-García, M. and Marco-Lajara, B., 2017. The intellectual structure of
human resource management research: A bibliometric study of the International Journal
of Human Resource Management, 20002012.– The International Journal of Human
Resource Management, 28(13), pp.1786-1815.
Kianto, A., Sáenz, J. and Aramburu, N., 2017. Knowledge-based human resource management
practices, intellectual capital and innovation. Journal of Business Research, 81, pp.11-
20.
Li, S., Rees, C.J. and Branine, M., 2019. Employees perceptions of human resource management’
practices and employee outcomes. Employee Relations: The International Journal.
Macke, J. and Genari, D., 2019. Systematic literature review on sustainable human resource
management. Journal of Cleaner Production, 208, pp.806-815.
Malik, A., Pereira, V. and Budhwar, P., 2018. Value creation and capture through human
resource management practices: Gazing through the business model lens.
Masum, A.K.M., Azad, M.A.K. and Beh, L.S., 2016. The role of human resource management
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May, R.C. and Ledgerwood, D.E., 2017. One step forward, two steps back: Negative
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In Human resource management in Russia (pp. 25-42). Routledge.
Moore, L.F. and Jennings, P.D. eds., 2017. Human resource management on the Pacific Rim:
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Song, M., Fisher, R. and Kwoh, Y., 2019. Technological challenges of green innovation and
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Stewart, G.L. and Brown, K.G., 2019. Human resource management. John Wiley & Sons.