Academic Essays Assignment
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Added on 2020-11-12
Academic Essays Assignment
Added on 2020-11-12
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Academic essays
Table of ContentsINTRODUCTION...........................................................................................................................1MAIN BODY...................................................................................................................................1TASK 1............................................................................................................................................1Summarizing the business...........................................................................................................1Name of a business......................................................................................................................1Visual identity.............................................................................................................................1Creating the values to promote a business..................................................................................1TASK 2............................................................................................................................................2Market research...........................................................................................................................2TASK 3............................................................................................................................................3Resolving the dilemmas and provide justification......................................................................3TASK 4............................................................................................................................................3Complying with Equality and Diversity law...............................................................................3Rights will the new employees should have...............................................................................4TASK 5............................................................................................................................................4Describing business asset, liabilities, expenses and gain............................................................4Ways to avoid cash flow problems.............................................................................................4CONCLUSION................................................................................................................................6REFERENCES................................................................................................................................7
INTRODUCTIONAcademic essay is the specific writing form. The report is also based upon new smallbusiness whose capital budget is £20000. The report will summarize how the business willoperate and also describe the values that promote a business. In order to develop the businessplan, report will also conduct primary research and secondary research. Further, the report willprovide solution for current dilemma and then provides way to comply with ethical and diversitylaws. And then describe the ways to avoid cash flow problems.MAIN BODYTASK 1Summarizing the businessThe business is operating in retail industry and the company is in United Kingdom inBirmingham. The target customer for the business are – youngsters, men and women. Thebusiness model for the current business is manufacturer of products.Name of a businessName : John Louise Fashion. Visual identityFor John Louise Fashion, its visual identity is company's symbol and the quality of amaterial that is offered to the customers. Brand identity is basically done to attract the customerstowards a brand and provide best shopping experience as well (Johnson, Christensen andKagermann, 2018). In the same way, the quoted firm is also uses social media as a promotionaltool and distribute the products at nearby areas so that people will know about the new firm andit also includes the element such as building architecture, color scheme and the staff also havesame dress code that helps to attract the customers towards them. Creating the values to promote a businessIn order to promote the business, it is also necessary to have values and this includes:Social : as the company deal in retail industry where the firm offers the latest fashionbranded clothes to their customers and in the context of it, the customers shifts towards anotherwhen they find new and fashionable clothes. In the same way, John Louise Fashion also makesure that it keep following the latest fashion clothes so that it will help to satisfy the need of theircustomers (Zott, Amit and Massa, 2018). 1
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