Leadership Style and Strategic Direction of Boots

This academic poster explores the leadership style and strategic direction followed by Boots, a health and beauty retailer and pharmacy chain in the UK. It analyzes the use of laissez-faire leadership style by Boots, which allows employees to make their own decisions and promotes open communication. The poster also examines the strategic direction of the company through Porter's Five Forces analysis.

ACADEMIC POSTER
INTRODUCTION
The aim of the poster is to determine leadership style followed by Boots.
It will also determine the strategic direction followed by company through
porters five forces.
Leadership style followed by Boots
Boots is engaged in following laissez fair leadership style in which they allow employees to take their own
decision and work at their own. This has helped company in retaining workers and also creating employees
loyalty. Also by giving authority to take their own decisions Boots has made employees responsible and
they have also increased their confidence level. This has supported firm in growing. In this type of
leadership the relation between leaders and workers has also been improved. This leadership style focuses
on open communication which has helped leaders of Boots in analyzing problems of workers which they
are facing in firm. By this they have also able to retain workers in company. Laissez fair leadership also
allows leaders to give authority to workers to work at their own level and achieve goals and objectives . It
can help firm in growing and achieving their objectives. Employee belongingness also increases because of
this type of leadership
Background of company
Boots UK (formerly Boots the Chemists Ltd), trading as Boots, is a health
and beauty retailer and pharmacy chain in the United Kingdom and other
territories including Ireland and Thailand. Boots also operates a retail
website and since 1997 it runs a loyalty card programmer called the Boots
Advantage Card.
Porters five forces
Bargaining power of Supplier: It is the factor which affects the business as in the Pharmacy industry rate of raw material is always constant as the raw material required by the
organization is most of time is regulated by the government itself and as the result the company has to take the raw material at that price which generally increase the cost of the product.
Threat of new entrant: It is not a big threat for the organization as there are many few organizations who enters into the pharmacy industry as this industry requires good and strong
knowledge about the product and also requires a good finance for the entrepreneur to enter into the industry.
Bargaining power of the customer: This factor affects the business as there are many companies also which offers the same product which are offered by the company and the customer
always look for the product which cost them less and as the reason company has to scarify the margin of the profit sometime.
Competition: There are some big competitors in the market for the organization as the reason organization need to use a different marketing policy to get a competitor advantage and
company also invest good in research program to get a competitive advantage.
Threat of the substitute product: It is the factor which does not affect the business that badly as there is no such substitute of the pharmacy product so the company need not to worry
about that but at the same time they need to also promote the awareness and the need of the product.