This presentation discusses the importance of academic and professional skills development, challenges faced while studying business management, and ways to develop personal SWOT analysis skills. It covers the significance of academic skills development, the importance of professional skills development, and the identification of one skill that is particularly important - personal SWOT analysis. It also provides a detailed example of the actions that would be taken to develop skills identified as weakness in SWOT analysis. The subject of this presentation is business management, and it is relevant for students pursuing a course in this field.