Academic and Research Skills

Academic and
Research Skills

Table of Contents

TASK 1............................................................................................................................................1
SWOT analysis...........................................................................................................................1
Short term goals..........................................................................................................................2
Long term goals..........................................................................................................................2
SMART goals.............................................................................................................................3
TASK 2: Notes.................................................................................................................................4
Article 1: Marketing Mix............................................................................................................4
Paraphrased information....................................................................................................4
Summarised information...................................................................................................5
Article 2: Communication Mix...................................................................................................6
Paraphrased information....................................................................................................6
Summarised information...................................................................................................6
TASK 3............................................................................................................................................7
Introduction.................................................................................................................................7
Research topic....................................................................................................................7
Research aim......................................................................................................................7
Research objectives...........................................................................................................7
Research background.........................................................................................................7
Research scope...................................................................................................................8
Research methodology................................................................................................................8
Data collection methods..............................................................................................................8
Literature review.........................................................................................................................8
Conception of digital marketing and its effect on firm’s performance.............................8
Tools of digital marketing and its effectiveness on company’s productivity....................9
Issues related to the digital marketing and its impact on organizational functioning.......9
Importance of digital marketing and its benefits to the organization................................9
Analysis and findings................................................................................................................10
Recommendations.....................................................................................................................10
TASK 4..........................................................................................................................................10
Findings on personal development plan....................................................................................10
Action plan................................................................................................................................11

REFERENCES..............................................................................................................................15

TASK 1
SWOT analysis
Strengths Weaknesses Opportunities Threats
My strengths include
as per my personal
skills are active
learning skills,
communication skills,
computer skills,
customer service
skills and
interpersonal skills.
As per my academic
skills, academic
integrity and
plagiarism, academic
writing, critical
thinking,
employability skills,
maths and note
making. As per my
academic English
language skills,
effective and critical
reading, habit of
developing notes in
lectures, participating
in academic seminars
and delivering
presentations.
My weaknesses
include as per the
personal skills are
lacking in leadership
skills and
management skills
along with the
problem solving skills
and time management
skills which is
followed by the
transferable skills as
well. As per the
academic skills,
lacking in online
learning and reading
along with the
referencing and
revision and exams
and also searching for
information. As per
the academic English
language skills,
lacking in researching
and planning along
with the writing
academic essays and
My opportunities
include as per the
personal and
academic along with
the academic English
language skills are
such that in the which
I am lacking has a
great opportunity to
develop and the skills
in which I have
strengths has a good
opportunity to
improve for personal
and professional
development.
Enhancement of all
these skills is
important as it
contains the career
opportunities in
professionalism and
for the development
of personality as well.
My threats include as
per the personal and
academic along with
the academic English
language skills are
such that I have low
catching and learning
power so the
improvement in my
strengths and
development of my
weaknesses skills
needs high time so
therefore, the whole
plan will take a lot of
time in enhancement
of my skills.
1