This project explores the concept of COVID 19 and its impact on British Airways. It discusses the challenges faced by the airline due to the pandemic and the strategies formulated to overcome them.
Contribute Materials
Your contribution can guide someone’s learning journey. Share your
documents today.
Academic Skills
Secure Best Marks with AI Grader
Need help grading? Try our AI Grader for instant feedback on your assignments.
Table of Contents INTRODUCTION...........................................................................................................................3 LITERATURE REVIEW................................................................................................................3 What is the Concept of COVID 19?.......................................................................................3 What are the challenges that are faced by British Airways due to COVID 19?....................4 What are the strategies formulated by British Airways to Overcome the Challenges of COVID 19?..........................................................................................................................................5 CONCLUSION................................................................................................................................5 REFERENCES................................................................................................................................6
INTRODUCTION COVID 19 stands for Coronavirus disease 2019; it is a disease which is caused by severe acute respiratory syndrome Coronavirus 2. In Wuhan, China the first case was founded in December 2019. From 2019 the disease is spread all over World even in 2021 the virus spread is continuously ongoing. The Symptoms of COVID 19 includes fever, headache, loss of smell and taste, cough, breathing difficulties and fatigue. Symptoms will be identified after the exposure to virus in one to fourteen days(Abu-Rayash and Dincer, 2020). The disease takes one to fourteen days to affect the body of human; people will not develop noticeable symptoms. Older people have high risk to get infected with Coronavirus. The disease spread when one person is infected and another person get in contact, it can be spread from infected person’s mouth and nose because they sneeze, breathe, speak, cough and sink. The project covers concept of COVID 19 and an impact of disease on British Airways. In this project, the strategy which is taken by British Airways to overcome the challenges of COVID 19 is also explained. LITERATURE REVIEW What is the Concept of COVID 19? According toBhuiyan and Bashar (2020), COVID 19 is a type of disease which create a great impact on individual’s life and make their organs damage. The name COVID 19 stands for Coronavirus disease and it was referred in 2019. The virus is linked with other viruses as it containssametypeofColdandSevereAcuteRespiratorySyndrome.Thesymptomof Coronavirus includes shortness of breath, fever and cough. If an individual is in severe condition, the infection can cause breathing difficulties and pneumonia. The symptoms of COVID 19 are common to Cold or flu so, it is important to conduct test for confirmation that a person have Coronavirus or any other disease. The virus gets transfer when a person gets direct contact with infected person’s respiratory droplets. When an individual, touch the surface containment with virus and also touch infected person’s nose, mouth and eyes, the virus get transmitted. The major risk of Coronavirus is for people who are old and person having a chronic medical condition including heart and diabetes disease. The spread of COVID 19 get prevented by staying at home when sick, washing hands with soap and water, sanitize your hands while going outside, clean frequently when touched objects or surfaces and cover mouth and nose with tissue when sneezing or coughing(Gudmundsson,
Cattaneo and Redondi, 2021). To minimise the risk of transmission, people get recommended to use face mask and in public areas. For reducing the affect of disease many countries had developed vaccines and also face failure and difficulty while developing vaccines. The disease can also affect person’s nose, throat, windpipe, lungs and sinuses. The World was under lockdown for approx 1 year people were not allowed to go outside their homes due to the spread of disease. Large number of people was getting infected with Coronavirus due to which WHO has taken an action and suggest to all Countries to take some strict measures to reduce the spread of disease. What are the challenges that are faced by British Airways due to COVID 19? According toMustapha, Yazid and Shamsudin (2020), British Airways is one of the largest airlinecompaniesinUnitedKingdombasedonpassengerscarriedandfleetsize.The Headquarter of British Airways is in London and it was created in 1974. Due to COVID 19, British Airways has faced many problems even their performance and profitability also get decreased. The CEO of Organisation also said that airline industry cannot recover from COVID 19, if people will not travel and their safety problem will not be addressed first. The aviation industry is highly affected by the spread of disease due to whole world is in lockdown. The Company is facing a huge financial loss due to travel restriction and decrease in demand among travellers. The flights are being cancelled or flying empty between airports due to reduction in number of passengers which also create an impact on revenue of the Organisation. The Government mandated that company have to refund the money when flights get cancelled but due to heavy loss they are offering travel credits and vouchers which can be used in Future. British airways have cut the job of its quarter of employees due to Coronavirus Pandemic. Even organisation deals in principle with its various unions, they have cut the jobs as they are facing huge financial loss(Parr and et. al., 2020). The Company is operating its business in capacity of around 25-30% according to the changing quarantine rules. British Airways generates its most of the profit between New York and London Flight but the route is closed due to travel restriction. Before COVID 19, the organisation was in profitable and growing business having strong balance sheet and market position. In starting of pandemic, British airways have sufficient equity to handle the economic crisis but know they are facing a problem to survive in Market. The Firm even cannot borrow money as it could not address the long term challenges which they are facing.
Paraphrase This Document
Need a fresh take? Get an instant paraphrase of this document with our AI Paraphraser
What are the strategies formulated by British Airways to Overcome the Challenges of COVID 19? According toPiccinelli, Moro and Rita (2021),there are various strategies which is taken by British Airways to overcome the challenges of COVID 19. Maintaining social distancing is one of the ways to avoid spread of Coronavirus disease, company is following strict guidelines and procedures to handle the safety and health of its passengers. The sanitizer machines is installed by British Airways in various areas, staff members also wear disposal PPE kit, they also provide kit to their customers, testing facility for handling corona suspected patient, face mask and gloves are distributed in flights and they also provide medical facility including a doctor for 24/7. These are the precautions which Organisation is taking for the safety and health of the passengers and give assurance that they will travel comfortably without inflecting from disease (Sattar and et. al., 2020). The British Airways has also installed UV Sanitizer machines at the entry, boarding and security gate, Baggage trolley will be properly sanitize and deep cleaning will be done after every takes off and landing. The Company is putting their more emphasis on travel digital journey by using latest technology and maintain proper social distancing. British Airways is opting COVID 19 certification for travelling on Indian routes. The Organisationismovingaheadwithvaccinecertificationfortravel,bycoordinatingand uploadingproofofvaccinationortests.TheCustomershavetouploadtheirnegative Coronavirus test and other declaration forms for booking tickets. British Airways has taken a new initiative in which they are working on simplifying the departure process so that it becomes easy for passengers to travel comfortably. The Company is doing a great work in handling and tackling the Coronavirus pandemic, they want UK government must reopen international travel due to their great progress. CONCLUSION From the above information it is being concluded that, COVID 19 hit hard on every business and people in terms of financial, personal and social factors. All the industry faces huge loss due to the pandemic whether it is retail industry or Aviation Industry. For the safety of people, WHO suggested taking an action and keeping the whole World into Lockdown so, that spread of Coronavirus gets reduced. But the lockdown makes difficulty for people to survive in Society due to financial crisis.
REFERENCES Books and Journals Abu-Rayash, A. and Dincer, I., 2020. Analysis of mobility trends during the COVID-19 coronavirus pandemic: Exploring the impacts on global aviation and travel in selected cities.Energy research & social science.68. p.101693. Bhuiyan, D. and Bashar, A., 2020. The covid-19 pandemic: conceptual model for the global economic impacts and recovery.The Covid-19 Pandemic: Conceptual Model for the Global Economic Impacts and Recovery (July 20, 2020). Gudmundsson, S. V., Cattaneo, M. and Redondi, R., 2021. Forecasting temporal world recovery in air transport markets in the presence of large economic shocks: The case of COVID- 19.Journal of Air Transport Management.91. p.102007. Mustapha, N. N. S. N., Yazid, M. F. M. and Shamsudin, M. F., 2020. How airline industry may rise post covid-19 pandemic.Journal of Postgraduate Current Business Research.1(1). Parr, S and et. al., 2020. Traffic impacts of the COVID-19 pandemic: Statewide analysis of social separation and activity restriction.Natural hazards review.21(3). p.04020025. Piccinelli, S., Moro, S. and Rita, P., 2021. Air-travelers' concerns emerging from online comments during the COVID-19 outbreak.Tourism Management.85. p.104313. Sattar, M. F and et. al., 2020. Covid-19 global, pandemic impact on world economy.Technium Soc. Sci. J..11. p.165.