The assignment content discusses the concept of an operating budget and variance analysis, which is a crucial tool for businesses to understand their financial performance and make informed decisions. The operating budget portrays a company's expenses, expected costs, and estimated income, considering quarterly or annual performance. Variance analysis helps identify the reasons behind unfavorable variances, such as faulty budget assumptions or differences between actual outcomes. The concept can be applied to Peyton Approved to help its manager prepare an operating budget and variance analysis for the July-September quarter.