BA (Hons) Leadership: Change Management Plan for McDonald's Post-COVID

This report provides a comprehensive change management plan for McDonald's, focusing on the strategies implemented in response to the COVID-19 pandemic. It begins with an executive summary and an introduction outlining the context of the changes. The main body of the report reviews the current state of the organization, including its history, vision, mission, and organizational structure. It examines the impact of the pandemic on McDonald's operations, including the implementation of new health and safety protocols such as screening, containment, and social distancing measures. The report analyzes the roles and responsibilities of McDonald's managers in adapting to these changes, including adjustments to staffing levels, operational hours, and customer service. It also discusses the company's long-term objectives and its commitment to food safety and customer satisfaction. The report concludes with a summary of the key findings and recommendations for future change management initiatives. The report also includes references to support the analysis. The report is well-structured and provides insights into McDonald's adaptation to the pandemic and its implications for the fast-food industry.

CHANGE MANAGEMENT PLAN

Contents
EXECUTIVE SUMMARY......................................................................................................3
..................................................................................................................................................3
INTRODUCTION....................................................................................................................3
MAIN BODY...........................................................................................................................3
Current review about the present organisation....................................................................3
Relationship with the company............................................................................................7
Overview of the company....................................................................................................17
Scope of change....................................................................................................................17
CONCLUSION.......................................................................................................................19
REFERENCES.......................................................................................................................20

EXECUTIVE SUMMARY
Mcdonald’s corporation are defined as the international companies which have largest fast
food chain across the world. Mcdonald’s corporation they have more than 30,450 fast food
restaurants almost in 121 countries around the world. There are fifty eight percent of the
restaurants which have been operated by the franchisees 9van Barnev and et. al., 2020).
.
INTRODUCTION
The change management plan is demonstrated as role and activities regarding controlling
and managing the change, this process helps to manage the change and make assure to
control resources, budget, scope and schedule. McDonald's it is a American fast food
company and it was founded in 1940.Presently due to the covid 19 new strategies has been
adopted because McDonald's were shut down due to the leading pandemic covid 19. The
strategies are adopted to control Covid 19 they are screening and containment. Before the
customers enters in a McDonald, screening is done with a device which is called
thermometer, screening is done to detect the fever which is caused by covid 19.
Containment this process was implemented in the early stage of coronavirus and their aim
was to isolate the infected peoples and introducing other measurements in order to stop or
spread the disease. I am working as a manger in McDonald's and before Covid 19 the
labour target was 20 percent but now it has been changed to 16 percent . There are various
new strategies have adopted such as less employees will work on the floor in order to get
better profits and better percentage of labours. To control covid 19 , there are various
precautions which are implemented in McDonald such as following social distancing and
wearing mask is mandatory and additionally staying 6 feet away. Hand should be washed
along with using hand sanitizer before touching things. Spreading awareness of covid 19
among the peoples and following the guidelines which are given by the government in order
to control covid19. Hand sanitizer is must to maintain the hygiene. The food is investigated
for the proper hygiene. Screening is done to detect the elevated body temperature. Peoples
should avoid contacts with each other. These are the strategies which have been taken to
control covid -19.

MAIN BODY
Current review about the present organisation
McDonald's corporation it is well known for restaurant which was founded by the two
brothers named Richard and Maurice, they both opened their McDonald as a Bar- B- Que
restaurant. Mcdonald’s it is a American food company which have been founded in 1940 at
san barnardino, in united state of California. They opened their Mcdonalds as a hamburger
and later turned o as franchise. Mcdonalds ’ls it I s a world’s largest chain of restaurant
which serves 69 million customers each day across 100 countries. Mcdonalds corporation it
is best known fgor cheeseburger, hamburger, and franchises , and in addition breakfast item
which include wraps, milkshakes, soft drinks, and desserts. If the customers tastes have been
changed this miight bring negative backlash due to the reason of unhealthiness of food. This
restaurant also had been added additional things such as fruit, salads, sandwich and fish. The
Mcdonald’s corporation sector their revenues usually comes from fees paid, royalties and
rent by the franchise. The recent study shows that McDonald has become the world second –
largest private employee sector with 1.7 million employees. McDonald restaurant its
headquarter sis situated in Oak, brook, Illinois, U.S. ,Further they decided to change it to
Chicago in the year of 2018.However present president of McDonald Steve Ester brook.
The corporation have one specific slogan is I'm Lovin' it''. There are about 36,000
McDonald restaurant across the world. McDonald have 15 million of employees around the
world. The McDonald revenue in 2015 it was approximately 25.4 billion. This corporation is
known as largest fast – food company.
Vision
McDonald their primary vision v is to the best quick service restaurant globally. The term
best means providing best and outstanding service, quality, value and cleanliness., therefore
in this they could make their customers happy as well as bring smile on their face.
Mission
McDonald their significant mission is that their place should be favourite place for the
customers and it should be the way to drink or eat. Their strategy has been applied across the
world and these strategy could include products, people, promotion , price and place. They
makes their commitment towards enhancing their operations as well as improving
experiences of customers. In 1940 it was announced as a McDonald's but later on in 1952

and in 1954 it attempts milk shake machine. McDonald's organization structure have
followed some steeps which have been mentioned below;
 They usually have tight control on their organization
 They probably behaves well as well as cooperate with the company
 They often enhance the performance of employees
 They usually have atmosphere of teamwork and cooperation.
Advantages of McDonald's have given below
They have good speed of delivering the food.
Prices do not matched with other competitors.
They have outstanding presence across the world and along with this they do have largest
market share in the terms of fast food industry.
Current strategy of McDonald which have been implemented given below;

Their primary aim is to focus on the plan to win.
Cutting cost
They makes low – cost strategy in order to reach competitors.
McDonald it is a largest Franchise which is located in the united states as well as abroad.
There are 32,000 restaurants of McDonald's which have been serving 119 countries. Almost
75% of the restaurants they has been operated by the independent owners in 467 million
customers each day. They mainly focuses on the consistency of quality of food, and in
additionally they do focus on the production of food along with this they do utilise raw
materials around the world.
Mcdonald value
Enhancing the growth of business
Enhancing the profitability of the business
Having faith in the Mcdonalds system
They usually strive for the continuation of improving.
Corporative objective
They have significant aim to serve the food of good quality in a friendly manner as well as
maintaining the good environment in surroundings.
They focuses on providing good returns to the shareholders
They provides quick service of food to the customers, such as providing outstanding food as
well as high standards of values and in addition providing high standards of quick services
these are the significant aims of the McDonald's.
Long term objectives
McDonald's vision is to become world best and quicker restaurant.
They devotes their commitment in order to develop the best services of the food.
To develop the quick service company usually makes many commitments towards the
nutrition and food safety. Presently the leading pandemic covid – 19 have been affecting the
health of the people globally. Due to this reason McDonald were shut down in the lock
down. Furthermore In the month of July McDonald restaurant was opened and then some
steps were followed in order open it. The new procedures were adopted for the service such
as there were less employee on each floor along with social distancing as well social safe.
Presently McDonald have been monitoring the influence of the coronavirus on the group of

the peoples and the community. Their higher priorities are to protect the number of
employees or the customers and this principle have been followed on regular basis or during
the decision making. McDonald corporation and franchise they have been taking effective
steps to provide the safety in all the restaurants of the McDonald. Covids – 19 it is not a
food borne illness but at some point it might be possible to become infected if any infected
object comes in contact with persons eyes, mouth and nose, exclusively this cannot be the
cause of the virus. Before the preparation of food it is essential to wash hand to maintain the
food safety. In order to prevent the spread of covid- 19 there are various steps followed by
the restaurant is mentioned below;
 They have put social distancing along with this stickers are put on the floor in order to
maintain social distancing.
 Wearing mask is mandatory
 Screening process ids done to evaluate the temperature.
 Employees are trained to maintain social distancing behind the counter.
 They have been increased frequency sanitizing, cleaning, and additionally the
disinfections.
 They are continuing using of alcohol- based sanitizer.
 They are undergoing process of checking temperature as well as wellness.
 They have been following new procedures such as closing tables and seating in order to
meet the social distancing.
 The wearing of mask and gloves , and covering face has become quite essential in order
prevent coronavirus. During the covid- 190 McDonald followed several regulations and
along with this restaurants also adjusted their operating hours.
Relationship with the company
As the role and responsibility of McDonalds Manger in Context Covid-19 r. Roles and
responsibility of
McDonalds Manger. I have been Wording as a Manager in the McDonalds for last 4 years.
McDonalds in UK were shut down due to the Reason of Lockdown of Covid-19. Therefore
Macdonald have adopted New Rules and strategies to prevent the spread of covid-19. To
Prevent the covid-19 Management Plan has been changes. In the month of July after the
lockdown , McDonalds were opened in July and very less employee come in shift to

maintain the safe distance and social distancing in order to maintain safe atmosphere New
procedures werefollowed. Customers were take away some weeks ago. However the main
sales of delivery was opened. Because customers those buy through delivery they are tends
to buy more than store customers this process is determined as very helpful, because this
process helps in increasing sales. Prior to covid-19 their Target was 20% but Recently it has
been changed to 16%, employees Realized the same business but with less Employee on the
floor but they could also achieve better and obtain Labour percentage and further better
profits could be accomplished . Instead of working with more customers , This McDonalds
corporation focused on the food or the safety of food. The world’s largest chain of
cheeseburger hamburger is a fast food Restaurants . McDonalds was started drived as a
Restaurant by two brothers Richard and Maurice McDonalds in U.S California in
1937.McDonalds Restaurant operates in 120 countries a cross the world. This is a large
Restaurant globally, it was founded in 1955, and they have vast Experience in changing
business conditions. The leading pandemic has brought organization’s Risk preparation
program, covid-19 has badly influenced in all the community . Mc Due to the reason of
Macdonald ‘s level of Risk, They experienced the managing safety and health concerns to
measure the level of strategy they supplied chain of planning or created set of action to
prevent the covid-19. Mobilizing leadership teams to enable agility to make better decisions
In UK is largest food chain, therefore McDonalds has announced that they will open all of
arrive – service in the month of June, after the Eight weeks, after the procedure of
operational Tests for the Reopening of the McDonalds Restaurant in the end of April,
McDonalds in 20 the of May , the Restaurant chain would open 30 Further branches around
the world but dinning areas and car parks would remain closed. According to the New
procedures, would try to open Restaurant for longer hours as well as reintroducing more
Menu items.

The government has given many guidelines to reopen the McDonalds, along with this they
also has been introduced numerous operational changes to ensure the safety as well as health
of the customers and staff. The key areas are to reduce the labours in the kitchen staff along
with this updating hygiene and maintain cleanliness in the training area for the labours and
employees .
Business model
Mcdonald’s business runs in three pillars.
 The supplier
 The Mcdonalds corporation itself
 The franchisees
The business models are often followed by the organisation and it is also known as franchise
model. The corporation Mcdonalds they provide number of training to the operators and
franchise The Mcdonalds operation they usually provides number of training to the
operators and franchise and the regarding the path by which Mcdonalds is run. The research
development plan they assist all the trainees to experiment in cooking. Mcdonalds
corporation they owns approximately 15% of the restaurant. The remaining 85% are taken
by the franchisees. They comply the policies of monitoring that assures Mcdonalds promises
cleanliness, quality, service and values which are offered to the customers.
Operations management
The operation management is considered as management of an organisation. Theses
management have capabilities to transforming an input to output. Most fundamentally this
transformation is commonly performed by the specific process . In this process
transformation could be applied in various categories which are based on the business.
Strategies of operational management
Operation management always play a vital role in building any firm. The operation are
utilized for an organisation in order to accomplish goals. It is well explained by the potters
value chain model. The term is very significant amount for the buyers, they usually willing
to pay.
New steps to help keep our teams and customers safe
For the corporation of Mcdonalds customers safety is on top priority. To create the safe
experience they comply the high standards of the cleanliness and additional changes tot

environment. To help the people or new measures and procedures are accounted as right for
the people. Mcdonalds corporation in Ireland and UK NSF they have announced many
processes. NSF it is a independent organisation across the world which protects human
health by assisting as well as developing high standards of safety or enhancing the public
health as well as providing testing services. NSF has review as well as assed all the covid-19
prevention and measurements The team of customers safety has been decided to meet
public and government health guidance, NSf has been mentioned below;
1 Visiting many restaurants providing new processes and procedures regarding covid- 19
and testing and developing new standards of the safety.
2 Supporting Mcdonalds restaurant in UK and Ireland with the help of new materials of
training. The group of people should be assured that all the procedures and processes should
be independently validated thus they could be reviewed for the well being and safety of the
workers those who work or visit the restaurant. In the corporation of Mcdonals change
management plans have been adopted. Businesses they continuously adapt many challenges
from the new competitors apply technology . Organisation change it is defined as the actions
which are taken to bring change or adjusting components of organisation. This include
internal process, underlying technology, and culture, critical aspect and corporate hierarchy
.
Mcdonalsd change could be transformational or adaptive.
Adaptive changes – The small gradual changes include threat an organisation evolve its
workflows, product, processes, time and products and processes. Recruiting new member
this statement probably increases demand along with Mcdonalds are adopting marketing
communication. Mcdonald restaurant they have been adopting as well as implementing
marketing communication.
 The primary objective of MCdonalds is to adapting to the changing demand.
 Providing healthy lifestyle or active lifestyle and in addition balanced diet.
 Tackling the obesity (Toledo, and et. al., 2020).
 Promotional campaigns, and innovation in advertising.
 Following new brand image of health conscious.
 Being aware of the latest trend of health which have been growing severe concern in the
terms of obesity.

 Mcdonals should be accounted as consumers favourite place.
 Adapting all the latest practice in the local markets and along with this sharing all the est
practices on the international level which include countries, markets and restaurants while
managing brand identity.
 Providing new latest and separate low fat menu for the younger peoples and the children.
 Main drivers for the change
 Changing the image of Mcdonlds in the sight of public.
 Always maintaining traditional efficiency of the food, as well providing good atmosphere
for the customers along with this providing comfort zone for the number of peoples.
 All the vast organisation, such as mcdonalds they do have many different stakeholders in
those countries where they usually operates, furthermore they also control and monitor all
the remaining g politics initiative. Mcdonalds is a largest multinational business with
variety of different stores on the high streets around the world. This type of corporation have
been affected by the external factors which have been influenced in all the retailer sectors in
UK. The significant drivers for this change have been mentioned below;
 Environment shifts
 Present trends regarding health awareness
 Bringing change in the market demands of consumers as weel as changing the platform of
social media.
 Concern regarding obesity between target markets.
 Technoligical changes
 Enhancing in technology
 New ideas or innovation from the competitors.
 Economic growth , developments and trends .
 Market competition
 Local environment
 Competitive pressure
 Consumer confidence
 Political factors
 Mcdonald restaurants , follows certain rules and regulations just like other organization
which are usually imposed by the government. Due to this reason they they must follow all

the legal policies in order to accomplish organizational objective and goals. The
government of uk is is very conscious regarding the safety and health of the consumers and
because of this concern they have set various standards that could be met by every food
chain thus to a business in a smooth manner, so in this way Mcdonald should bring a vast
change of repositioning in the mind of the consumers this statement means mcdonald
should create good image, positive image as well as good quality and price.
 Economic factors – During the covid -19 , economic system of the countries had been fallen,
during the covid- 10 this was the heavy slum in the terms of economy . The group of peoples
they have become more price sensitive. Each and every penny they are counted as a lot
now. Consequently The group of consumers they would like to spend on the quality of food
which could meet their demand or in other words it could be explained as they want return
of each and every penny amount that had paid which primary includes satisfaction and
quality. The change in the terms of economy has been impacted on the profitability in the
value of money.
Change is very significant for every organisation, due to this reason all the changes are
adopted by the Mcdonalds to fulfill the needs of the suppliers and the customers to stay in
the competitive market . Change is demonstrated as implementing new activities and
strategies , the important purpose of the change management plan is tot improve the
productivity and the new procedures and new policies. The change management is applies in
the productivity process which is very complex and comprehenssive. The significant
purpose of the change management is to bring accomplishment. Change in every
organisation is quite essential to modify every organisation like Mcdonalds corporation.
Change in activity and change in organisation structure in this way change management plan
is very important for all the mcdonald’s corporation sector. Most fundamentally change is
very necessary mainly when any corporation facing any problems in a present system of
corporation, this becomes very essential to adopt changes and new procedures for the
organisation in order to bring accomplishment as well as good productivity. The factors
which might affect an organisation they might be accounted as external and internal. For the
change management new strategies and new activities are introduced at the different levels ,
all the changes could be restricted that is common in nature. Internal factors might be
included has been mentioned below;

 Increase in the business requirements
 Change in the structure of the Mcdonald’s corporation sector.
 Modifying objectives as well as goals of the business.
 Bringing alteration in the terms of business plan.
 External factors might include that has been mentioned below;
 Technology growth
 Changes in the economic terms and conditions which mainly affects the profitability of
money as well as valuing money.
 Entailing the technological and electronic services
This is very significant for the Mcdonald’s to bring changes in the environment of the
Mcdonald’ s restaurant in order to accomplish objectives as well as organisational goals and
in this way these changes are accounted as beneficial and these changes works in a effective
manner.
An outline current change initiative they would be investigated for the report
The growth pillars, which are rooted in the Company's identity, MCD, build on historic
strengths and articulate areas of further opportunity. Specifically, the Company will animate
the MCD in the following ways:
 Maximize our Marketing by investing in new, culturally relevant approaches to
effectively communicate the story of brand, food and purpose.
 Commit to the Core by tapping into customer demand for the familiar and focusing on
serving delicious burgers, chicken and coffee.
 Double Down on the 3 D's (Digital, Delivery and Drive Thru) by leveraging
competitive strengths and building a powerful digital experience growth engine that
provides a fast, easy experience for our customers.
"In countries around the world, we have seen customer behaviors change at an
unprecedented pace over the last several months. We believe this presents an opportunity to
do something special as we write the next great chapter of McDonald's," said McDonald's
President and Chief Executive Officer Chris Kempczinski. "By embracing a bigger, more

holistic vision for the future, Accelerating the Arches defines how McDonald's will deliver
value to all stakeholders by providing a clear roadmap of what we can do for the millions of
customers, in the thousands of communities, we serve each and every day. With our new
growth strategy, we will build on our inherent strengths by harnessing our competitive
advantages and investing in innovations that enable us to continue to offer fast, easy
moments for our customers."
A Renewed Purpose to Drive Greater Impact
The Company is prioritizing its role and commitments to the communities it has served for
more than 65 years.
This year, McDonald's unveiled its refreshed purpose to feed and foster communities.
Through both actions and communications, the Company is looking to make an even greater
impact by focusing on four areas that matter most to communities: responsibly sourcing
quality ingredients, driving climate action to protect the planet, connecting with
communities in times of need, and increasing focus on equity by providing opportunity for
restaurant crew.
This purpose translates into action through: support for farming communities; the goal of
sourcing 100% of guest packaging from renewable, recycled, or certified sources by 2025;
donating millions of pounds of quality food from our supply chain and restaurants to
neighbors in need in 2020; and reducing barriers to employment for over 2 million people
worldwide.
Maximize our Marketing
The Golden Arches that represent McDonald's are iconic because of what the Company does
in the world. Customers today want to know the brands they love share their values and
support causes that are important to them. As McDonald's looks at its next chapter, its
purpose of "feeding and fostering communities" sets a clear direction for its strategy and its

connection with customers. Underpinned by actions that support communities, the Golden
Arches will maintain another 65 years of cultural relevance through clearer and more
effective marketing, unlocking the power of the brand as a growth driver in its own right.
A renewed focus on McDonald's purpose will come to life in a new campaign, "Serving
Here." The campaign demonstrates the Company's values and illustrates its commitments to
the communities, customers, crew, farmers, franchisees and suppliers it partners with and
will be animated with actions in its top markets.
Customers want to love and connect with McDonald's creative content as much as the food.
To drive that connection, the Company will continue listening to customers and finding
opportunities to create cultural moments. The Famous Orders promotion in the U.S., so far
with Travis Scott and J Balvin, is just the beginning.
Affordability is also crucial in today's environment and remains a cornerstone of the
McDonald's brand. The Company is committed to offering the right price and product
combination so that customers realize value at every tier of the menu.
Finally, McDonald's will introduce stunning new packaging globally with a modern,
refreshing feel and playful touches to unify branding in markets all over the world.
Analyse the recent history of the organisation and explain how changes in the external
environment including covid -19 pandemic have impacted on the company.
Mcdonalds corporation are demonstrated as leading food service retailer across the world. In
the year of 1955, Ray Kroc, old salesman of 52 years the mixing machine became interested and
useful in stirring which was owned by the Maurice and Richard mcdonalds. There are more than
30,000 restaurants which are existing in the 118 countries which have been serving 46 million
customers on the daily basis.
External factors
External factors are those influences, circumstances or situations that a business cannot
control that affect the business decisions that the business owner and stakeholders make. The are

a large number of external factors can have a direct impact on the ability of your business to
achieve its strategic objectives.
For example, if the government changes the laws regarding the types and numbers of goods
that can be imported and importation costs increase then this may make a big difference to the
viability of your online business.
It’s important to regularly monitor the macro factors that affect your business and industry
and to respond to them in a way that is appropriate to your business.
These external macro factors can shape your business’s opportunities and pose potential threats:
 Economic conditions, e.g. employment rates and trends, interest rates, disposable
income trends
 Technological advances, e.g. changes to how consumers use and purchase
products/services, i.e. use of devices/tablets to buy items, how technology impacts the way
companies source and supply goods
 Cultural and social forces, e.g. increased number of women in the workforce has had a
positive effect on online purchases
 Political and legal factors, e.g. changes to work health and safety laws and regulations
can impact on how companies conduct their business
 Seasonal/climatic factors, e.g. businesses selling seasonal items, such as ski gear or
swimwear, are likely to be affected by climatic conditions
 Environmental factors, e.g. consumers can research information and compare options
when purchasing alternative power sources.
Develop a model for change, incorporating issues related to strategic change in that
organisation including how the change was managed and the leadership style
Leadership Styles - Concepts and Forms
Change management can be defined as ‘the process of continually renewing an
organisation’s direction, structure, to serve the ever changing needs to external and internal
customers’. Here , change is an attribute that is always presentwithin company. It exists at
different level which are operational and strategic level. The organization need to stay aware
with change requirement and need to make plans within its structure in an effective manner .As

per the view point of (Zorpas, Voukkali and Pedreño, 2018), organizational strategies are crucial
part of business. The rapid pace of technological innovation, an enhancing knowledge of human
resource & shifting social as well as demographic trends, few would dispute that the primary
task of management today is leadership of organizational change.’
In early times the theories believed that if organization makes modifications in management
system then it is quiet difficult to run business effectively. It is stated that organization is
required to bring new management theory into routine in order to achieve efficiency &
productivity within performance. In other words, an organization has to give a lot of time for a
particular change so that it can be adopted and settle down with daily routine (Scott, 2020).
However, in present time, it is believed that staff of the organization should go through with
consistent change for achieving efficiency (Noujas, Kankara and Selvan, 2019).
Change which is marked through rapid shifts in strategy, culture &structure, or in all
three.’ (Vakil, 2020). states that this kind of sudden change or implementation can be bring
malfunctioning within internal structure. The changes needed or which can be done maybe many
or quite a few .
There could be various factors related to change which can be internal or external.
External includes new technology which is current requirement of the industry and trend within
the current economy that might have direct impact over profitability of organization.
The purpose of the report is to provide detailed insight regarding change management
process within selected organization which is McDonalds & provide solution and
recommendations for the same.
Overview of the company
McDonalds is a company which was founded by Ray Kroc in the year of 1954 and now the
company has gained significant amount of popularity and success in market place. It is known or
fast food brands across the world and has 32,000 branches within 117 countries. The trade mark of
company was created with great diligence for ensuring future success and growth. The logo of
organization includes a smilie which denotes the happiness and joy which people get after having
the products of organization. there are ample of issues are facing by entity for which it is important
to change the management structure of organization as per the image due to the increased
expectation of people from organization. (McDonalds 2010)

McDonalds is facing obstacles as it is working in the field of fast food which is always
associated with unhealthy & fattening food. On other side rival firms of McDonalds have already
made a step towards health conscious products by launching verities of products which are healthy
& non fattening. It needs to change the marketing approach and there is also requirement to
introduce an entire new line of products for meeting with requirements of customers (Pompon,
2016).
Scope of change
Advertising and marketing plays a crucial role in formulation an image of organization among
target segment. Integrating marketing provided huge scope of changes which is crucial for future
success. The present report depicts significance of marketing and promotional techniques for
promoting products of organization in an efficient manner.
The new marketing campaign will be based on adopt a health conscious process which will
help in order to deal with health related problems such as obesity in young adults and create
awareness regarding healthy eating practices. The main aim of the present campaign is to
advertise its new products which are healthy in an efficient manner. It will help in creating
positive reputation of McDonalds among the target segment & also make customer aware abour
new range of healthy products of organization.

CONCLUSION
As per discussed above that change management plan and it is defined as roles and
activities which are utilised to control and mange the phases of the project This statement
means plans are create and then they are monitored, controlled and further they are brought
into actions. During the leading vast pandemic covid- 19 the doors of mcdonalds were shut
down due to this reason, lockdown has badly effected the corporation sector of mcdonalds.
During the locadown economic of the countries were fallen. Due to this reason there were
many strategic and new procedures were adopted in order to prevent the spreading of covid-
19. Such as less labours were there on each floor, and the primary focus of the Mcdonalds
corporation was to provide healthy and quality of food by complying the food safety
methods, or testing the food. In the month of july these restaurant served customers online
which include uber eats and eats. Covid 19 had influenced these restaurants. There were
various precautions for the group of people while coming to the restaurant which include
wearing mask and gloves it was mendatory to prevent the spread of coronavirus. Screening
process was launched in every organisation in order to detect elevated temperature.
Maintaining social distancing and safe distancing it was very significant to avoid the
contacts of peoples. Along with these procedures there were change management plan was
also adopted by the mcdonlds corporation, because change is very significant in every
organisation such as mcdonald , they brought changes in order to increase as well as to
improve productivity. Strategic management framework was values the goals and resources
capabilities along with this values the structure and processes they are accounted as internal
strategic of management. The management plans were implemented for the competitive
environment and the general environment and they are known as external strategies.

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