Analyzing Accenture's ICT, Talent Acquisition, Leadership Post-Covid

This case study examines Accenture's use of Information and Communication Technology (ICT), talent acquisition strategies, learning and development initiatives, and leadership approaches in the context of the COVID-19 pandemic. It explores the role and impact of ICT, analyzes existing policies related to talent, learning, and change management, and discusses the role of leaders in implementing new initiatives. The analysis incorporates theories such as the theory of planned behavior and considers various ICT communication models. Furthermore, the study provides recommendations for new initiatives that Accenture can adopt to thrive in the new normal, focusing on remote work, communication, employee motivation, and work-life balance. The report concludes that ICT plays a crucial role, especially during crises like COVID-19, and highlights the importance of adapting to new ways of working.

CASE STUDY ANALYSIS

Table of Contents
INTRODUCTION...........................................................................................................................1
MAIN BODY...................................................................................................................................1
1.Role and impact of information and communication technology............................................2
2. Existing policies of Accenture in talent acquisition, learning and development and change
management procedure in order to compete more effectively in Covid-19................................3
3. Role of leaders in an organization in terms of implementing new initiatives.........................3
4. Recommendations on new initiatives that organization should adapt to survive in new
normal ........................................................................................................................................4
CONCLUSION................................................................................................................................5
REFERENCES................................................................................................................................6

INTRODUCTION
Information and communication technology is an extended definition which illustrates
the overall concept of information technology that fulfil the role of combined communication
and integration of technology (Bilan and et.al., 2019). This report will highlight the aspects of
role and impact of ICT with theories and models, discuss over existing policies with case study,
role of leaders along with recommendations for further improvements. In order to elaborate the
concepts, Accenture will be chosen as a firm.
MAIN BODY
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1.Role and impact of information and communication technology
Information and communication technology has been considered as a great tool for
achieving goals in developing countries. Information and communication technology focus on all
those technologies which promote communication. This process is used to handle
communication processes like transmission system, broadcast media, telecommunications etc.it
is set of different set of technological tools used to transfer data (Hatlevik and et.al., 2018). In the
current pandemic situation the role of ICT has been drastically increased as almost all the
companies started their work from home which was beneficial for both the employee and for the
organization. In today’s global environment, organizational functions are powered by
information and communication technologies. Information and communication was the best
possible way to maintain social order during a pandemic. It reduces the company cost of the
organization.
The information and communication technology include many theories in which one of
the very significant theory is theory of planned behavior the theory of planned behavior is
defined as the process of understanding an individual’s behaviour at any specific place and time.
This theory basically focus on the behavioral intentions of an individual which depends on the
attitude .attitude define the expected outcome of the work. Behavioural intention refers to the
motivational factor which influence the behavior of an individual. This helps in increasing the
performance as well. The process of considering the attitude of other people about the specific
behavior is considered as subjective norms. Perceived behavioural control is also one of the
major factor of theory of planned behavior. It is the process of believing that we can control our
behavior (Alhassan and Adam, 2021). This depends on our determination, ability and also on the
external resources available to us. Higher level of control results in rapid growth of a person.
There are basic six models of information and technology communication. Each model is
extremely useful and have some pros and corns. For example station teaching is a model in
which small student to teacher ratio is desired. We can use this model for differentiating a lesson
as we can present the same type of material to different users.
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2. Existing policies of Accenture in talent acquisition, learning and development and change
management procedure in order to compete more effectively in Covid-19
Talent acquisition within the Accenture is the strategy utilized in recruitment procedure
which highly focused towards the finding, attracting, hiring, expanding and retaining top talented
employees. The information and communication technology plays a major role in context of
talent acquisition as it is utilized in order to advertise about job vacancies. Applications can be
filled out with the help of using online facility and with the help of this, various users are able to
identify job positions within the Accenture in most appropriate manner. The role-played by
learning and development within Accenture assist their employees to adopt continuous learning
procedure with active involvement of learners. With the help of providing appropriate training
sessions, the company create the conditions for the learners to organize experiences and
knowledge in order to participate into the development and creation of positive conditions within
the firm (Tadeu, Batanero and Tarman, 2019). With the help of ICT, the company improves their
engagement and knowledge retention when it integrated into lessons, the newly recruited
employees become more engaged into their job role. It is all because technology provides
diversified opportunities to make more accurate and enjoyable to do things differently and
efficiently.
On the other hand, technology adopts by Accenture in context of introducing change
management, it has been evaluated that with this company can easily able to identify and
implement such changes in most effectual manner. It reduces resistance which automatically
improves the communication and addresses the challenges that has been faced and inherent in
context of major changes. It is based upon certain principles which assist in better aligning
business and information technology, share understanding among all technical stakeholders and
creating a common language that helps them in order to provide appropriate information among
all of their employees in equal manner.
3. Role of leaders in an organization in terms of implementing new initiatives
The leader play a key role in setting the vision and mission of an organization. The leader
motivates the team to grow and succeed in their life. Leaders offer recognition to those who are
doing well. When a leader motivates their employee or appreciates their work, this will boost the
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confidence of an employee. A leadership role is the one in which you are allowed to manage o
motivate the team for developing the organization more efficiently. They have the ability to
inspire and guide their team in a more strategic manner. They are also responsible for providing
morale value and support to their employees for reaching their potential. The main objective of a
leader for implementing a new initiative is to set a goal for their team. They encourage them to
do the work with more zeal and dedication and also provide a direction of doing the work more
significantly. Providing a good strategy of doing the work helps in increasing the productivity of
the employee. In the COVID pandemic situation when the information and communication
technology was growing rapidly, the role of leader was highlighting as the company has started
work from home policy (Atman Uslu and Usluel, 2019). In this situation having a good and
understanding leader was very necessary as providing better understanding and motivation was
very much-needed. Organizing training sessions on weekly basis was very important in this
situation. For leading a team one should have a quality of a good listener. The leader should be
able to understand the problems of the team members.
Accenture has also started work from policy and this was beneficial for the employee and
the organization as well. The top leaders of Accenture always provide a good support to the team
members, and they also have a Liaoning between the workers and the organization. A good
leader explain the requirements and expectations of their subordinates to the organization and
vice versa. Hosting daily meetings for ongoing projects is one of the new step which should be
taken by a leader for implementing changes. Involving team in selecting new employees is also
beneficial.
4. Recommendations on new initiatives that organization should adapt to survive in new normal
In order to adapt new normal, the Accenture thrive for new ways of working not just into
remote working but working beyond the crisis which provide appropriate insight along with
proper guidelines to get the company through their working phases. Resilience after pandemic
situation illustrate doing more than just reopening the business and seizes the opportunity to do
things in diversified manner (Alhassan and Adam, 2021). Accenture adopts new ways of creating
good work solutions and their execution into truly considerable manner.
There is a growing trend of working from home in majority in the current COVID-19
pandemic situation. It is adopted by multiple companies, having several challenges. There are
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multiple recommendations which should be taken in the new normal. Accenture is a
multinational company facing many challenges in this new normal .For making this situation
easier some initiatives should be taken by the organization. Creating routine is the key to
success. Having a good routine is essential as it makes the work more productive and organized.
Just like actions becomes habits after some time, therefore making a routine makes your office
and daily life more successful. Communicating and updating frequently can make working from
home more reliable. Proper motivational sessions and trainings should be organized by
Accenture for the employees. Reward and recognition is always the best way to motivate the
team. Some gifts like small vocational trips, incentives also boost the confidence level of the
team members.
The team leader can organize a Google meet on daily basis at the end of the day for
reviews and feedback of the work so that every individual feel free to share their queries.
Creating a dedicated workspace makes work from home more effective .the organization should
focus on communication. The managers should emphasize on communication with their team
members for having a better understanding. Always remember to listen. The good managers are
always a good listener (Vázquez-Cano and et.al., 2020). Many workers feel isolated in this new
normal reality .that’s why it is important to build a connection with employees and be available
to the team. Providing a way to track the work activities is one of the way to know what their
team is doing. Celebrating success by the organization also makes the working environment
more flexible.
CONCLUSION
From the above report, it has been concluded that ICT plays a major role specially at the
time of Covid-19 as it extends things beyond identification, tracing, understanding, treating,
managing and perceiving things in different ways.
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REFERENCES
Books and Journals
Alhassan, M.D. and Adam, I.O., 2021. The effects of digital inclusion and ICT access on the
quality of life: A global perspective. Technology in Society, 64, p.101511.
Bilan, Y. and et.al., 2019. ICT and economic growth: Links and possibilities of
engaging. Intellectual Economics, 13(1), pp.93-104.
Tadeu, P.J.A., Batanero, J.M.F. and Tarman, B., 2019. ICT in a Global World. Research in
Social Sciences and Technology, 4(2), pp.i-ii.
Hatlevik, O.E. and et.al., 2018. Students’ ICT self-efficacy and computer and information
literacy: Determinants and relationships. Computers & Education, 118, pp.107-119.
Alhassan, M.D. and Adam, I.O., 2021. The effects of digital inclusion and ICT access on the
quality of life: A global perspective. Technology in Society, 64, p.101511.
Atman Uslu, N. and Usluel, Y.K., 2019. Predicting technology integration based on a conceptual
framework for ICT use in education. Technology, Pedagogy and Education, 28(5),
pp.517-531.
Vázquez-Cano, E. and et.al., 2020. Analysis of interpersonal competences in the use of ICT in
the Spanish University Context. Sustainability, 12(2), p.476.
Uyar, A. and et.al., 2021. Can e-government initiatives alleviate tax evasion? The moderation
effect of ICT. Technological Forecasting and Social Change, 166, p.120597.
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