Accommodation and Restaurant Facilities in Auckland - Desklib

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This article provides information about the best accommodation and restaurant facilities in Auckland. It includes details about hotels like Sofitel Wellington, VR Queen Street, Oaktree Motel, and Rayland Epsom Motel. It also covers restaurants like The French Café, Verona Café, and Family Bar and Club. The article includes information about their facilities, services, target market, and customer groups.

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Running head: HOSPITALITY MANAGEMENT
HOSPITALITY MANAGEMENT
Name of Student
Name of University
Author note

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1HOSPITALITY MANAGEMENT
Task 1:
Accommodation:
Hotel Sofitel Wellington: 11 Bolton Street, 6011 Wellington
Telephone: +6444722001 (sofitel-wellington.com, 2018)
Email: h9051@sofitel.com
Sofitel Wellington is a luxurious accommodation hotel which is inspired by the
amalgamation of the local culture and the French art de vivre.
It provides luxurious accommodation in well decorated suites and guest rooms with
luxurious and flamboyant decorations featuring gold and bronze tones.
Facilities:
Luxury Accommodation
Dining
Sunday Brunch.
Services:
Special themed cake for special occasions
French culinary
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French themed conference rooms and event management
WIFI and centralized air-conditioning.
Target market:
Geographic Segmentation: It is located close to the main attractions and market of
Wellington. Moreover, its quick access to nearby amenities draws customers who are
frequent travellers either for business or for holidays.
Demographic Segmentation: Hotel Sofitel Wellington targets the customers who belong to
the relatively upper class of the society. They draw customers who are inclined towards
luxurious lifestyle and are ready to bear high expenses for the best quality living.
Psychographic Segmentation: Hotel Sofitel appeals to the upper class of the society who
might believe in maintaining their class hierarchy by spending in accommodation in
luxurious suites and the finest services.
Customer groups:
Business travellers
Tourists
Travellers in the age group of 30 to 60
Travellers belonging to the upper class of the society
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VR Queen Street Auckland: 401 Queen Street, Auckland 1010, New Zealand.
Telephone: +6492220199
(vrhotels.co.nz, 2018)
Email: vrq.resevations@vrhotels.co.nz
VR Queen Street is a 5 star hotel, on
Queen Street, which is well decorated with
contemporary styling and well equipped
modern rooms.
The hotel provides superior
accommodation in one Auckland’s best
location, at an affordable price.
Facilities:
80 world class rooms, starting from Queen room, Deluxe King Room, Premiere King
Suite and other luxurious one and two bedrooms.
The hotel also has a sophisticated restaurant for catering to the taste buds of the
guests.
Services:
Modern Bathroom
Centralized air-conditioning
Complimentary WIFI service.
Target Market:
Geographic Segmentation: VR Queen Street is located close to the main attractions and
market of Auckland. Moreover, its quick access to nearby amenities such as airport and

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4HOSPITALITY MANAGEMENT
railway station draws customers who are frequent travellers either for business or for
holidays.
Demographic Segmentation: Hotel VR Queen Street targets the customers who belong to the
relatively upper class of the society. They draw customers who are inclined towards luxurious
lifestyle and are ready to bear high expenses for the best quality living.
Psychographic Segmentation: Hotel VR Queen Street appeals to the upper class of the society
who might believe in maintaining their class hierarchy by spending in accommodation in 5-
star suites and the finest services.
Customer Groups:
High class business travellers
Families spending holidays
Customers belonging to the age group 30 to 60
City Lodge Auckland: 150 Vincent Street, Auckland City
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Telephone: 093796183
Email: info@citylodge.co.nz
City Lodge Auckland is the
city’s one of the best backpacker hotels
providing budget accommodation for
travellers. (citylodge.co.nz, 2018)
Facilities:
The City Lodge provides backpacker
themed rooms for the comfort of the
backpackers who love to travel and
seek adventure. It has changed the
concept of backpackers stay from dirty
dormitories and hostel rooms to
comfortable rooms with modern facilities at an affordable price.
Services:
The City Lodge arranges variety of local tours and organises adventures for the
travelling backpackers.
Complementary snacks
Private bathrooms
Electric heaters for the convenience of the travellers.
Target Market:
Geographic Segmentation: City Lodge Auckland is located close to the main attractions and
market of Auckland. Moreover, its quick access to nearby amenities such as airport and
railway station draws customers who are frequent travellers and backpackers for holidays.
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Demographic Segmentation: City Lodge Auckland targets the customers who belong to the
relatively middle class of the society. They draw customers who are inclined towards
adventurous lifestyle and search for affordable accommodation to sustain their travels and
adventure. The main customer base comprises of amateur travellers or travel bloggers.
Psychographic Segmentation: City Lodge Auckland appeals to the middle class tourists and
backpackers of the society who might believe in a suitable accommodation in an affordable
range. The different tour packages offered by the hotel are suitable for the hassle free
arrangements for the adventure loving travellers. The customers believe in travels more than
expensive accommodation.
Customer groups:
Backpackers
Adventure travellers
Travellers belonging to the age group 20 to 50
Travellers who seek cheap accommodation to sustain travel expenses
Oaktree Motel: 104 Great South Road, Epsom Auckland 1051.

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Telephone: +6495242211 (oaktree.co.nz, 2018)
Oak Tree Motel is a 4 star executive hotel who offer a comfortable night’s stay for
travellers and corporates.
Facilities:
Oak Tree Motel provides a number of accommodation options for travellers according
to their taste.
These rooms are accompanied by a kitchenette and various other required amenities
for the use of the guests.
Services:
The Oak Tree Motel offers free parking
Disabled Access Rooms
Dry Cleaning Service
Free internet access
Guest Laundry.
Target Market:
Geographic Segmentation: Oak Tree Motel is located close to the main attractions and market
of Auckland. Moreover, its quick access to nearby amenities such as airport and railway
station draws customers who are frequent travellers either for business or for holidays.
Demographic Segmentation: Oak Tree Motel targets the customers who belong to the
relatively upper class of the society. They draw customers who are inclined towards luxurious
lifestyle and are ready to bear high expenses for the best quality living.
Psychographic Segmentation: Oak Tree Motel appeals to the upper class of the society who
might believe in maintaining their class hierarchy by spending in accommodation in 4-star
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suites and the finest services. Moreover, the motel outlook of the hotel gives a feeling of
adventurous road side stay which can appeal to the adventure loving travellers.
Customer Groups:
Business travellers
Holiday Tourists
Travellers belonging to the age group 30 to 60
Travellers who love expensive accommodation
Travellers belonging to the upper class society
Rayland Epsom Motel: 98, Great South Road, Newmarket, Auckland, New Zealand
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Telephone: +64 9 520 0330 (raylandepsom.co.nz/, 2018)
Email: info@raylandepsom.co.nz
Located close to Auckland’s New Market area and other convenient locations, Rayland
Epsom is a traveller’s delight.
Facilities:
16 comfortable rooms for catering to every customer’s comfort.
Additional free parking
Air conditioning and heat pumps
Services:
High speed internet
Laundry services
Complimentary tea and coffee.
Target Market:
Geographic Segmentation: Rayland Epsom Motel is located close to the main attractions and
market of Auckland. Moreover, its quick access to nearby amenities such as airport and
railway station draws customers who are frequent travellers either for business or for
holidays.
Demographic Segmentation: Rayland Epsom Motel targets the customers belonging to all
classes of the society. They draw customers who are inclined towards a comfortable lifestyle
and seek a peaceful place as their resting place
Psychographic Segmentation: Rayland Epsom Motel appeals to the travellers or corporates
who believe in comfortable and relaxing stay. Moreover, the motel outlook of the hotel gives
a feeling of adventurous road side stay which can appeal to the adventure loving travellers.

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Customer Groups:
Low budget travellers
Travellers belonging to the age group 20 to 40
Travellers who love to spend family holidays
Organizational Structure of Accommodation:
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The General Manager is highest level executive in an accommodation hospitality. The
responsibility of a general manager is to maintain the daily activities of the hotel and to look
after the supervision of the functioning of the different departments such as laundry,
housekeeping and food and beverage.
The second level of management staffs are known as Assistant Managers. The Food
and Beverage Manager and the House Manager belong to this category. They are directly
under the General Manager and helps him/her as the support for supervision of their
respective divisions. The responsibilities of the assistant managers include communication of
management decisions to the other staff. Moreover, allocation of tasks, managing work
schedules and maintenance of the hotel operations are the other prime responsibilities of the
assistant managers.
The third level of staffs are the operational staffs who work in the different
departments of the hotel. They carry out the tasks set by the assistant managers and maintain
the different departments such as the restaurant and the housekeeping.
General
Manager
Food and
Beverage
Manager
Head Chef Restaurant
Manager
Waiters
House
Manager
Receptionist Housekeeping
Staff
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Restaurants, Bar and Café:
The French Café: 210 Symonds Street, Auckland
Telephone: +6493771911
(thefrenchcafe.co.nz,
2018)
The French Café is one of the
world’s top 10 restaurants. The
excellent cuisine and service, has
made The French Café achieve several international awards.
Facilities:
The French Café provides an assorted of mouth-watering international cuisine. Its
holistic approach towards the food makes the experience world class.
Services:
The world class foods, with a variety of options. The restaurant also offers private
dining. A huge choice list of the best wines from all over the world.
Target market and Customer Group:
Customers who like French cuisine
Customers who prefer fine dining
They love to have great family time in a good restaurant
They have a taste for good wine
Those who love to travel
Those who love to spend a little extra to taste the best quality food

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The Verona Café: 169 Karangahape Rd, Auckland, 1010, New Zealand
Telephone: +64 9-307 0508
(nzherald.co.nz, 2015)
The Verona Café is a
renowned café and bar that
provides guests comfortable
and cosy time for a daytime or
evening snacks.
Facilities:
Breakfast
Takeaway Available
Full Bar Available
Shared Plates
Serves Cocktails
Kid Friendly
Pet Friendly
Gluten Free Options
Live Entertainment
Outdoor Seating
Craft Beer
Available for Functions
Smoking Area
Wi-Fi
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Brunch
Vegan Options
Nightlife
Vegetarian Friendly
Live Music
Target Market and Customer Group:
People in the age group of 20 to 50
Customers who like international cuisine
Customers who prefer fine dining
They love to have great family time in a good restaurant
They have a taste for good wine
Those who love to travel
Those who love to spend a little extra to taste the best quality food
Family Bar and Club: 270 Karangahape Rd, Auckland, 1010, New Zealand
Telephone: +64 9-309 0213
Family Bar and Club is
one of the most famous gay bars
in Auckland which is quite
successful in providing an
eventful nightlife for its guests
with drag shows and karaoke
besides the good food and drinks.
Facilities:
Bar
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Restaurant
Pool tables.
Services:
Karaoke
Live music
DJ
Target market and customer group:
LGBTQ community
People who love to interact with others
People who love to spend a colourful life
People who love to enjoy in a community
People belonging to the age group 20 to 40
People who love partying and live music
People who love good food
People who love good drinks
Mehfil Indian Restaurant: 97 Tamaki Drive, Mission Bay, Auckland, New Zealand.

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Telephone: 578 1111
(mehfil.nz, 2018)
Email: info@mehfil.nz
Mehfil India Restaurant is dedicated
to creating a mouth-watering experience
for its customers by catering them with
the best experience of the finest Indian cuisine in a fine dining atmosphere. The professional
touch of spices and Indian ingredients give the customers a unique experience.
Facilities:
Lunch
Dinner
Dine-in
Takeaway.
Services:
Reservation of tables in advance.
Target market and customer group:
People who love to taste authentic Indian food.
People who have a taste for fine dining
Indian travellers and Indian origin people
People who love to eat outside
People who love to spend a comfortable family dinner
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Satya South Indian Restaurant: 515 Sandringham Rd, Sandringham, Auckland City
271 Karangahape Rd, Auckland Central, Auckland City
Telephone: 09-845 8451,
09-377 0007
(satya.co.nz, 2018)
Website:
http://satya.co.nz/
Satya South Indian
Restaurant is a chai lounge
themed restaurant which
specialises in serving Indian street food delicacies. However, it also specializes in cocktails
and an assorted range of craft beers.
Facilities:
Lunch
Dinner
Dine-in
Takeaway.
Services:
Advance table booking
Special samosas for takeaway only.
Target market and customer group:
People who love to taste authentic Indian food
People who love the spicy taste of Indian street food
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People who have a taste for fine dining
Indian travellers and Indian origin people
People who love to eat outside
People who love to spend a comfortable family dinner
Organizational Structure of Restaurants, Bars, and Cafes:
The owner is the highest level of the organizational structure in the restaurant sector.
The main job of the owner is to look after the restaurant and how efficiently it is running. His
responsibilities include tracking of the profits and development of the restaurant. He has to
supervise the General Manager and take feedbacks in order to smoothly run the restaurant.
The General Manager is the highest level executive of a restaurant after the owner
whose job includes the overall management of the restaurant. The responsibility of a general
manager is to maintain the daily activities of the restaurant and to look after the supervision
of the functioning of the different departments such as the kitchen, bar and the guest floor.
Owner
General
Manager
Floor
Manager
Lead Server
Servers
Bar Manager
Lead
Bartender
Bartenders
Kitchen
Manager
Executive
Chef
Cooks,
Dishwashers

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The third level of executives include the Floor Manager, Bar Manager and the
Kitchen Manager. The responsibility of these managers is to report to the general manager
the daily activities in the different sectors. The Floor manager looks after the different tasks
that need to be undertaken on the guest floor and to supervise the proper running of the floor,
which includes attending the guests and co-ordinate the hosts and servers accordingly. The
Bar Manager looks after the supervision of the bar and keep track of the orders and stock of
the bar. The Kitchen manager looks after the proper running of the kitchen and maintains the
stock of the raw materials required and also keeps record of the orders coming in and going
out.
The fourth level of executives include the Head Server, Lead Bartender, and the
Executive Chef who reports to their respective departmental managers. They are the leads of
the departmental operational staffs and supervise the operational activities to run in a smooth
manner.
The final level of staffs include the operational staffs who carry out the orders of the
departmental heads and operate on the floor to cater to the needs of the guests and provide
service to them.
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Travel and Tourism:
Matamata:
It is a beautiful tourist
destination at the base if the
beautiful Kaimai ranges in
Waikato, New Zealand. It was
used as the set of the Hobbit
movies in the Lord of the
Rings series and its scenic
beauty which appealed to the
viewers all over the world has been attracting tourists in large numbers.
Famous attractions:
Thoroughbred horse farms
Dairy farms
Firth Tower Museum
Wairere Falls. (matamatanz.co.nz, 2018)
Other attractions:
Beautiful and scenic walking destinations
The Hobbit movie sets which are open for tourist visits.
Services:
Huge number of restaurants and accommodation options
Golf courses.
Target market and customer group:
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People who love to travel
People who love exotic natural destinations
People who love hiking and natural trekking
People who love the Lord of the Rings and seek to explore the fantastic sets
People who relish to enjoy holidays in peace and silence of nature.
People who admire natural beauty
Cathedral Cove Coromandel:
One of the best tourist attractions
in the Coromandel, it is accessible
only on foot, boat or kayak. There
are scenic tracks which can be
walked through and the scenic
beauty of the place is a unique
experience altogether.
Famous attractions:
Cathedral Cove
Gemstone Bay
Mares Leg
Te-Whanganui-a-Hei Marine Reserve. (thecoromandel.com, 2018)
Services:
Diving
Snorkelling

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Boat tours
Kayaking
Cathedral Cove car parking.
Target market and customer group:
People who love to travel
People who love exotic natural destinations
People who love hiking and natural trekking
People who love the sea sides
People who love water sports
People who relish to enjoy holidays in peace and silence of nature.
People who admire natural beauty
Organizational Structure of Tourism Sector:
The highest level of executive is the Manager who looks after the supervision of the
different departments of the sectors. His responsibility is to control and manage the
responsibilities of the other sectors which are operating for the running on the tourism sector.
Manager
Marketing
Department
Tour Package
Manager
Tour
Operator
Financial
Department
Information
Technology
Department
Human
Resource
Department
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The second level of executives comprise of department departments who look after
the running of the company. The marketing department comprises of executives who looks
after the promotion and development of tour packages that attracts the tourists to the location.
They look after developing comfortable ways so that the tourists enjoy their travel. The
financial department maintains the accounts and records and keeps track of the profits and
benefits of the company. The information technology department looks after developing
modern systems that can help the travellers to easily access the executives or the amenities.
The human resource department is responsible for the recruitment of the efficient employees
so that they can serve the travellers and their needs efficiently.
The third level of staffs comprise of the tour operators who conduct the tours with the
travellers. They are responsible for carrying out the operations of the tourism organization.
They directly interact with the travellers and are responsible for their satisfaction during the
tours.
Events and Conventions:
ANZ Viaduct Events Centre: Level 2, ANZ Viaduct Events Centre, 161 Halsey Street,
Auckland, 1010.
Telephone: +6493075498
(aucklandconventions.co.nz,
2018)
ANZ Viaduct Events Centre offers
some of the world class event
management venues in Auckland. The unique venues provide the best experience for any
occasion. The dedicated event management team looks after the best possible ways to satisfy
the clients’ need.
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Facilities:
8 iconic venues
Unique venues for different event types
Event co-ordination
Security
Technical services
Catering
Target market and customer group:
People belonging to the upper middle class and middle class who are busy enough to
organize their own events
People who seek expert organizers to make the events memorable
People who love to gift their family and friends a comfortable and luxurious event
Government organisations who hold meetings and social events for a large number of
people
Government organisations who try to hold sumptuous functions for officials and
employees
Private organisations who hold business meetings and banquets.
Private organisations who hold parties for employees regarding annual celebrations
Auckland Town Hall: 301 – 317 Queen Street, Auckland

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Telephone: 09 309
2677
(aucklandlive.co.nz,
2018)
Auckland Town Hall is
a performance centre that
organises different cultural
performances such as concerts, dance shows, theatre shows and others.
Facilities:
9 iconic venues which has been the centre of cultural influence in Auckland for over a
long time. These venues provide the best concert experience in Auckland and draws
performers from all over the world.
Target market and customer group:
Government organisations who hold functions and cultural events.
Event organisers who arrange concerts and functions
International performers who arrange concerts for the common people
New artists who would like to showcase their talents and promote them in front of a
large number of people.
Organizational Structure of events sector:
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The top executive of the event sector is the Advisor. The Advisor plans the events
according to the requirements of the clients and forwards it to the other departments so that
they can carry out the events properly. Moreover, it is the job of the advisor to oversee the
progress of the events and look after the planning and development of the organization.
The second group of executives consist of the different departments who are
responsible for carrying out the different job responsibilities of the event management. The
Chairman plays more of a managerial role who acts as the supervisor of the organisation and
looks after the management of the organisation in general. The finance department loos after
the accounts management of the organization. The sponsorship department is responsible for
procuring funds via sponsors for the events. The marketing and promotion team looks after
the promotional activities. The logistics department looks after the movement of materials
required for the events. The food and beverage department looks after the catering service of
the events.
Task 2:
Advisor
Chairman
Event
Manager
Finance Sponsor Marketing &
Promotion Logistic Food and
Beverage
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Managerial Roles:
Accommodation:
General Manager
Housekeeping Manager
Food Manager
Restaurant Manager
Restaurant, Café and Bar:
Owner
General Manager
Floor Manager
Bar Manager
Kitchen Manager
Travel and Tourism:
Manager
Marketing Manager
Finance Manager
Information Technology Manager
Human Resource Manager
Events and Conventions:
Advisor
Chairman
Event Manager
Finance manager

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Sponsorship Manager
Logistics Manager
Task 3:
Career Path:
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Accommodation Sector:
Restaurant Sector:
Travel and Tourism Sector:
Event and Tourism Sector:
Restaurant Manager Food Manager
General Manager
Housekeeping Housekeeping Manager
Kitchen Manager
Floor Manager General Manager Owner
Bar Manager
Marketing Manager
Finance Manager
Manager
Information and technology Manager
Human and Resource Manager
Finance Manager
Sponsorship Manager
Event Manager Chairman Advisor
Logistics Manager
Food and Beverage Manager
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30HOSPITALITY MANAGEMENT
Task 4:
Advertisements:
Advertisement for the role of General Manager of accommodation sector:
Career Opportunity:
Job role: HOTEL GENERAL MANAGER
The position is available for the role of a general manager in a prominent 5-star hotel.
The candidate requires to have a management background.
Experience of managing hotels for at least ten years will be preferred.
Should have excellent communication skills.
Should be proficient in computer applications and MS Office
Skilful in planning tasks and projects with high managerial skills.
Advertisement for the role of General Manager in the restaurant sector:
Career Opportunity:
Job role: RESTAURANT GENERAL MANAGER
The position is available for the role of a general manager in a prominent restaurant.
The candidate requires to have a management background.
Experience of managing restaurants for at least five to six years will be preferred.
Should have excellent communication skills.
Should be proficient in computer applications and MS Office
Skilful in planning tasks and projects with high managerial skills.
Advertisement for the role of manager in the tourism sector:

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Career Opportunity:
Job Role: MANAGER OF TOURISM COMPANY
The position is available for the role of the manager in a prominent tourism company.
The candidate requires to have a management background.
Experience of managing in hospitality sector for at least three years will be preferred.
Should have excellent communication skills.
Should be proficient in computer applications and MS Office.
Should be knowledgeable about popular tourist spots and tourism packages
Skilful in planning tasks and projects with high managerial skills.
Advertisement for the role of an Event Manager in an Event Management organization:
Career Opportunity:
Job Role: EVENT MANAGER OF EVENT MANAGEMENT ORGANIZATION
The position is available for the role of the event manager in an event management company.
The candidate requires to have a management background.
Experience of managing in hospitality sector for at least three years will be preferred.
Should have excellent communication skills.
Should be proficient in computer applications and MS Office.
Should be knowledgeable about efficient event management systems.
Should be creative and exclusive about management planning.
Skilful in planning tasks and projects with high managerial skills.
Task 5:
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All the four job advertisements mentioned in task 4 display the career opportunity for
the role of a manager or a managerial executive in the four sectors, namely accommodation,
restaurants, travel and tourism, and event management.
All the four sectors being part of the hospitality sector requires several similar
requirements for their managers. The main similarity that can be observed in the four
advertisement is that all of them desire the candidates to have a managerial background, that
is, they might be a pass-out from a business school. These can provide them with the
knowledge of the required managerial skills required for the job role (Brown, Arendt &
Bosselman, 2014). The other similarity that can be identified in the advertisements is the
requirement for experienced individuals. The companies prefer experienced individuals so
that they can add their expertise to their job role and help the operational staff to perform
better. Thirdly, the ability to use latest computer technology has also been focused in the four
job advertisements. The present importance of using technology to develop the business has
been highlighted in these job advertisements (Wu, Straub & Liang, 2015). Efficiency of using
latest accounting software and efficiency to use official software like MS Office has been
given the utmost priority in the selection of candidates. The fourth similarity that has been
highlighted in the four advertisements is the requirement for efficient communication skills.
Communication skills are very important in today’s business operations as the manager
should be clear to explain his messages to his sub-ordinates (Ahsan, Ho & Khan, 2013).
Presentation of ideas in clear and straight forward manner can help the operational staff to
carry out their duties with perfection without having any ambiguity about the tasks set in
front of them.
However, in these job advertisements there can be improvements which can highlight
the main aspects of the job roles to the candidates. Candidates who are proper for the job role
with the right skill sets can then be easily sorted and they can carry out their job roles
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33HOSPITALITY MANAGEMENT
efficiently. Firstly, a brief description of the job roles can be included in the advertisements.
These brief descriptions such as what roles the candidate have to carry out or what specific
sector they have to focus on or what tasks they have to work upon or how specific their job
role would require them to manage people can present a clear idea to the candidates who wish
to apply for the job (Kim, Moen & Warger, 2013). The candidates can be therefore, be aware
of the managerial positions they have to work upon and can be sure of the specific job roles
they have to perform during their tenure of service. These can only allow the interested
candidates who are comfortable with the specified job roles to apply for the job. The
companies therefore can select the right person required for the job by sorting from the
available candidates. Moreover, if the pay package would have been mentioned in the
advertisements then it would have drawn the right candidates who would be interested in the
specified package. It is always seen that the response to these type of advertisements are huge
with lots of people coming for interviews. However, the recruiters often get confused as lot of
the selected candidates withdraws from their job roles being unsatisfied by the pay package
which is revealed after they are selected. These type of rejection creates a negative impact on
the company’s growth and development.
Reference:

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Ahsan, K., Ho, M., & Khan, S. (2013). Recruiting project managers: A comparative analysis
of competencies and recruitment signals from job advertisements. Project
Management Journal, 44(5), 36-54.
aucklandconventions.co.nz. (2018). ANZ Viaduct Events Centre | Auckland Conventions.
Retrieved from https://www.aucklandconventions.co.nz/venues/anz-viaduct-events-
centre
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