This report provides a comparative analysis of performance between Easy Jet Plc and its competitor Ryanair. It includes ratio analysis, profitability ratios, liquidity ratios, and recommendations for investors.
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Running head: ACCOUNTING Accounting Name of the Student Name of the University Authors Note Course ID
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1ACCOUNTING Table of Contents Brief Overview:..........................................................................................................................2 Task One - Ratio Analysis:........................................................................................................2 Profitability Ratios:................................................................................................................2 Liquidity Ratios:.....................................................................................................................6 Working Capital Efficiency Ratios:.......................................................................................9 Long term financial structure ratios:....................................................................................11 Investors Perspective Ratio:.................................................................................................12 Task Two: Recommendation to Buy, Sell or Hold for investors and potential Investors:......14 Task Three: Supply Chain Management System of Easy Jet..................................................15 Types of Models in Supply Chain Management......................................................................16 Issues faced by Easy Jet...........................................................................................................18 References:...............................................................................................................................19 Appendix: Workings................................................................................................................21
2ACCOUNTING Brief Overview: Easy Jet Plc is one of the British low cost airline company having its headquarter in London Luton Airport. The airline operates both in the overseas and domestic segment having greater than 820 routes in around 30 nations. Ryanair on the other hand is Irish low- cost airline that has its headquarter in Dublin Ireland. The company has its primary operations at Dublin and London Stanstead airports. The present report here provides a comparative analysis of performance between Easy Jet Plc and its competitor Ryanair. The report would consider the five-year analysis of financial ratio between Easy Jet Plc and benchmarking the same with its competitor Ryanair. Later the report would also determine the rationale for making investment in the shares of EasyJet Plc from the perspective of investors. Finally, analysis of EasyJet supply chain management process would be considered in this report with an appropriate conclusion supporting the analysis. Task One - Ratio Analysis: Profitability Ratios: Operating Profit: This ratio measures the percentage of revenues that are made up from the operating income (Deegan 2013). Operating Profit Ratio = (Operating Income / Net Sales) x 100 Years20132014201520162017 Operating Income497581688498404 Net Sales42584527468646695047 Workings497/4258581/4527688/1646498/4669404/5047 Operating Profit Ratio11.67%12.83%14.68%10.67%8.00% Accounting Ratios for EasyJet Plc Profitability Ratios Operating Profit Ratio
3ACCOUNTING Years20132014201520162017 Operating Income718.2658.61042.91460.11534 Net Sales48845036.756546535.86647.8 Workings718.2/4884658.6/5036.71042.9/56541460.1/6535.81534/6647.8 Operating Profit Ratio14.71%13.08%18.45%22.34%23.08% Accounting Ratios for Ryanair Profitability Ratios Operating Profit Ratio 20132014201520162017 0.00% 5.00% 10.00% 15.00% 20.00% 25.00% 11.67%12.83% 14.68% 10.67% 8.00% 14.71% 13.08% 18.45% 22.34%23.08% Operating Profit Ratio Easy JetRyanair The operating margin for Easy Jet over the five-year trend represented a continuous fall mainly due to fall in the operating income. While Ryanair posted a strong operating profit margin mainly because of its improved sales revenue and controlled operating expenses. Gross Profit Ratio: The gross profit ratio provides a comparative view of business gross margin with its net sales (Henderson et al. 2015). Gross Profit Margin = (Gross Profit / Sales) x 100 EasyJet PLC
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4ACCOUNTING Years20132014201520162017 Sales Revenue42584527468646695047 Cost of Sales35473704350636654022 Gross Profit711823118010041025 Workings4258/7114527/8234686/11804669/10045047/1025 Gross Profit Margin16.70%18.18%25.18%21.50%20.31% Gross Profit Ratio Ryanair: Years20132014201520162017 Sales Revenue48845036.756546535.86647.8 Cost of Sales4378.14163435347504758 Gross Profit505.9873.713011785.81889.8 Workings4884/505.95036.7/873.75654/13016535.8/1785.86647.8/1889.8 Gross Profit Margin10.36%17.35%23.01%27.32%28.43% Gross Profit Ratio 20132014201520162017 0.00% 5.00% 10.00% 15.00% 20.00% 25.00% 30.00% 16.70%18.18% 25.18% 21.50%20.31% 10.36% 17.35% 23.01% 27.32%28.43% Gross Profi t Rati o Easy JetRyanair The gross profit margin for the company has represented an uneven trend where the revenues for EasyJet has increased in five-year span but the cost of sales have also increased simultaneously. For Ryanair, the gross profit margin stood strongly with progressive trend in than its competitor EasyJet. Given the strong profitability growth both Ryanair and EasyJet can explore the areas of growth for streamlining the selling costs. ROCE:
5ACCOUNTING This ratio evaluates the profitability of an organization and the efficiency through which a firm employs its capital (Lin et al. 2015). EasyJet PLC: Years20132014201520162017 Operting Profit497581688498404 Total Assets44124482482855055971 Current Liabilities13791420176815731670 Capital Employed30333062306039324301 Workings497/3033581/3062688/3060498/3932404/4301 ROCE16.39%18.97%22.48%12.67%9.39% Return on Capital Employed Ryanair: Years20132014201520162017 Operting Profit718.2658.61042.91460.11534 Total Assets8943881212185.411218.311989.7 Current Liabilities1911.72274.533463369.53011.8 Capital Employed7031.36537.58839.47848.88977.9 Workings718.2/7031.3658.6/6537.51042.9/8839.41460.1/7848.81534/8977.9 ROCE10.21%10.07%11.80%18.60%17.09% Return on Capital Employed 20132014201520162017 0.00% 5.00% 10.00% 15.00% 20.00% 25.00% 16.39% 18.97% 22.48% 12.67% 9.39% 10.21%10.07% 11.80% 18.60%17.09% Return on Capital Employed Easy JetRyanair The ROEC for EasyJet PLC represented a progressive decline in the ratio between 2015 to 2018 with ratio falling as low as 9.39%. The reason for this is that the operating profit has declined leading to fall in current liabilities. While Ryanair operating in the same
6ACCOUNTING industry posted a progressive ROCE during five-year span with as high as 17.09 in 2017 mainly because of lower cost of operations. Liquidity Ratios: Current Ratio: This ratio evaluates the position of liquidity for a business in order to determine the short-term and long term obligations (Macve 2015). Formula = Current Assets / Current Liabilities EasyJet Plc Years20132014201520162017 Current Assets14481261127914541734 Current Liabilities13791420176815731670 Workings1448/13791261/14201279/17691454/15731734/1670 Current Ratio1.050.890.720.921.04 Liquidity Ratios - Current Ratio Ryanair: Years20132014201520162017 Current Assets3763.63444.357424821.54706.1 Current Liabilities1911.72274.533463369.53011.8 Workings3763.6/1911.73444.3/2274.55742/33464821.5/3369.54706.1/3011.8 Current Ratio1.971.511.721.431.56 Liquidity Ratios - Current Ratio
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7ACCOUNTING 20132014201520162017 0.00 0.50 1.00 1.50 2.00 2.50 1.050.89 0.72 0.921.04 1.97 1.51 1.72 1.431.56 Current Rati o Easy JetRyanair The current ratio for EasyJet during the year stood less than one while in 2017 it marginally increased to 1.04. This signifies that there is a larger proportion of EasyJet current liabilities than its current assets, meaning that the EasyJet has less potential of meeting short term obligations. While the current ratio for Ryanair has been fluctuating over five-year span but stood greater than one, meaning that Ryanair is better placed to meet its short-term debt obligations. Ryanair is better placed than EasyJet in terms of liquidity to meet its short term obligations. Acid-Test Ratio: The acid-test ratio is also regarded as quick ratio that assess the ability of a firm in meeting their current liabilities whenever it becomes due from its quick assets (Brigham et al. 2016). Formula = Current Assets – Inventory – Prepaid Expenses / Current Liabilities EasyJet PLC
8ACCOUNTING Years20132014201520162017 Current Assets14481261127914541734 Derivative Financial Instrument5317128268131 Current Liabilities13791420176815731670 Workings(1448-53)1379(1261-17)/1420(1279-128)/1768(1454-268)/1573(1734-131)/1670 Acid Test Ratio1.010.880.650.750.96 Acid Test Ratio Ryanair: Years20132014201520162017 Current Assets3763.63444.357424821.54706.1 Derivative Financial Instrument78.116.7744.4269.1286.3 Less: Inventories2.13.33.1 Quick Assets3685.53427.64995.54549.14416.7 Current Liabilities1911.72274.533463369.53011.8 Workings3685.5/1911.73427.6/2274.54995.5/33464549.1/3369.54416.7/3011.8 Acid Test Ratio1.931.511.491.351.47 Acid Test Ratio 20132014201520162017 0.00 0.50 1.00 1.50 2.00 2.50 1.010.88 0.650.75 0.96 1.93 1.511.491.351.47 Quick Ratio Easy JetRyanair Unlike the current ratio the acid-test ratio for EasyJet PLC has represented a fall and stood less than one from 2014 to 2017. This signifies that EasyJet is less liquid in satisfying its short term debt obligations. While Ryanair has reported a declining trend of current ratio but stood relatively greater than one, meaning that Ryanair has greater proportion of current assets to meet its short term obligations.
9ACCOUNTING Working Capital Efficiency Ratios: Trade Receivables Collection Period: This ratio determines the period of trade receivables settlement period and the time taken on average basis to receive money from the debtors (Khan 2015). EasyJet PLC: Years20132014201520162017 Trade Receivables194200206217275 Total Sales42584527468646695047 Workings(194/4258)x365(200/4527)x365)(206/4686)x365(217/4669)x365(275/5047)x365 Trade Receivables Period16.6316.1316.0516.9619.89 Trade Receivables Collection Period Working Capital Efficiency Ratios Ryanair: Years20132014201520162017 Trade Receivables56.158.160.166.154.3 Total Sales48845036.756546535.86647.8 Workings(56.1/4884)x365(58.1/5036.7)x365(60.1/5654)x365(66.1/6535.8)x365(54.3/6647.8)x365 Trade Receivables Period4.194.213.883.692.98 Working Capital Efficiency Ratios Trade Receivables Collection Period 20132014201520162017 0.00 5.00 10.00 15.00 20.00 25.00 16.6316.1316.0516.96 19.89 4.194.213.883.692.98 Trade Receivables Collecti on Period Easy JetRyanair The trade receivables period for EasyJet averages around 18 to 20 days which signifies that business receives its outstanding dues from the debtors within a month. While
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10ACCOUNTING Ryanair reported a significantly improved trade receivables period with the ratio standing averagely 3 to 4 days. This is advantageous for the company as its sales credit is settled promptly within time without decrementing its cash flow from business. Trade Payables Payment Period: This ratio determines the time taken by the company on the average basis to pay their creditors that supplied the goods and services on credit basis (Hoyle, Schaefer and Doupnik 2015). EasyJet PLC: Years20132014201520162017 Trade Payables10931110495564714 Cost of Goods Sold35473704350636654022 Workings(1093/3547)x365(1110/3704)x365(495/3506)x365(565/3665)x365(714/4022)x365 Trade payable period112.47109.3851.5356.1764.80 Trade Payables Payment Period Ryanair: Years20132014201520162017 Trade Payables138.3150196.5230.6294.1 Cost of Goods Sold4378.14163435347504758 Trade payable period11.5313.1516.4817.7222.56 Trade Payables Payment Period 20132014201520162017 0.00 20.00 40.00 60.00 80.00 100.00 120.00112.47109.38 51.5356.17 64.80 11.5313.1516.4817.7222.56 Trade Payables Collection Period Easy JetRyanair
11ACCOUNTING Computations from the above stated table for EasyJet signifies that the company settles its trade payables in fifty to sixty days averagely. The payment period has though fell down but because of its poor liquidity EasyJet may suffer loss of goodwill in meeting its debt obligations. While Ryanair are settling their creditors quicker than its competitors as it averages around twenty days. It seems that Ryanair has been consistent with its timeframe to avoid the loss of goodwill. Long term financial structure ratios: Gearing Ratio: The gearing ratio determines the contributions of the long term lenders with the long term capital structure for a business (Barth 2015). EasyJet PLC: Years20132014201520162017 Long term debt472592322664963 Share Capital108108108108108 Workings472/(472/108)592(592/108)322/(322+108)664/(664+108)963/(664+108) Gearings Ratio81.38%84.57%74.88%86.01%89.92% Long term Financial Structure Ratios Ryanair: Years20132014201520162017 Long term debt3098.42615.740323573.13928.6 Share Capital3272.63285.84035.13596.84423 Workings3098.4/3272.62615.7/3285.84032/4035.13573.1/3596.83928.6/4423 Gearings Ratio48.63%44.32%49.98%49.83%47.04% Long term Financial Structure Ratios
12ACCOUNTING 20132014201520162017 0.00% 10.00% 20.00% 30.00% 40.00% 50.00% 60.00% 70.00% 80.00% 90.00% 100.00% 81.38%84.57% 74.88% 86.01%89.92% 48.63%44.32%49.98%49.83%47.04% Gearing Ratio Easy JetRyanair The gearing ratio for EasyJet PLC is on the rising trend as the company’s long term debt has been increasingly significantly during its five-year span. The ratio went as high as 89.92% during 2017 indicating that EasyJet is subjected to higher business risks because the excessive debts can result in higher financial difficulties. Ryanair posted relatively lower gearing ratio in its five-year span as the company is not using higher debt to pay its continuous operations. Investors Perspective Ratio: Interest Coverage Ratio: This ratio is helpful in measuring the amount of profit that is available with the company to meet its interest expenses (Carlon et al. 2015). EasyJet PLC: Years20132014201520162017 Operating Profit497581688498404 interest Payable2411111329 Workings497/24581/11688/11498/13404/29 Interest Coverage20.7152.8262.5538.3113.93 Interest Coverage Investors Perspective Ryanair:
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13ACCOUNTING Years20132014201520162017 Operating Profit718.2658.61042.91460.11534 interest Payable99.383.274.271.167.2 Workings718.2/99.3658.6/83.21042.9/74.21460.1/71.11534/67.2 Interest Coverage7.237.9214.0620.5422.83 Interest Coverage Investors Perspective 20132014201520162017 0.00 10.00 20.00 30.00 40.00 50.00 60.00 70.00 20.71 52.82 62.55 38.31 13.93 7.237.92 14.06 20.5422.83 Interest Coverage Easy JetRyanair The interest coverage ratio for EasyJet and Ryanair relatively shows that the company is having relatively higher operating profit in comparison to its interest payable. This signifies that interest would be payable in light of the falling or increasing operating profit margins. Dividend Pay-out Ratio: This ratio measures the percentage of net earnings that are distributed among the shareholders (Macve 2015). EasyJet: Years20132014201520162017 Total Dividends85308180219214 Net Income398450548427305 Workings85/398308/450180/548219/427214/305 Dividend Payout Ratio21%68%33%51%70% Dividend Payout Ratio Ryanair
14ACCOUNTING Years20132014201520162017 Total Dividends491.5520397.9 Net Income569.3522.8866.71559.11315.9 Workings491.5/569.3NA520/866.7397.9/1559.1NA Dividend Payout Ratio86%0%60%26%0% Dividend Payout Ratio 20132014201520162017 0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100% 21% 68% 33% 51% 70% 86% 0% 60% 26% 0% Dividend Payout Easy JetRyanair In spite of the poor liquidity EasyJet during its five-year span has been consistent in paying out dividend to its shareholders. The investors of EasyJet may be particularly interested in the dividend pay-out ratio due the fact the company is paying a reasonable portion of net income to its investors. While Ryanair has a poor record of dividend paying as it did not paid dividend in 2017. The investors may not be attracted to invest in the shares of Ryanair. Task Two: Recommendation to Buy, Sell or Hold for investors and potential Investors: For those that are committed in adopting the patient buy and hold strategy however, the analyst believe that EasyJet shares is rapidly approaching value (Grant 2016). By posting a strong performance in the recently concluded fiscal year the pre-tax profit for the full year would be in the upper half of the previous guidance between £570m to £580m. The number of passengers for EasyJet in the last 12 months is anticipated to increase by 5.4% which is greater than £85 million. The total revenue per seat is anticipated to increase by 6.5% based
15ACCOUNTING on the constant currency. The overall reported revenue for the full year including the operations of company at Berlin is projected to be little less than £5.9 billion. The company is also optimistic in its outlook and predicts the capacity to rise by nearly 10% to approximately 105 million seats. Furthermore, an improved performance at Tangle over the fourth quarter has resulted the company in predicting that it would break even in Berlin during the next year (Weygandt, Kimmel and Kieso 2015). With little under ten times forecast earnings for the next financial year, the share price of easy jet is looking better in terms of value, the shares of EasyJet are certainly cheaper in comparison to the rivals Ryanair and Wizz Air as both has witnessed slip up in stocks. A recommendation can be made to the existing shareholders to hold the shares while for the potential investors they can buy the shares of EasyJet as analyst are forecasting a 26% hike in total dividend, equating 5.25% yield in present share price. Task Three: Supply Chain Management System of Easy Jet SupplyChainManagementreferstothebroadrangeofactivitieswhichare undertaken by a business for the purpose of planning, controlling and executing the flow of products which is offered by the business. The business of easyJet is recognized recently as the best value airline which is operating in UK which is mainly due to the appropriate quality of services which is offered by the airlines (Christopher 2016). The management of the company needs to makes improvement in the supply chain management of the company as the demand for services is increasing day by day for both domestic and foreign travels. The airlines aim to establish a cost-effective system and also set up various loyalty schemes in order to attract customers who are mostly driven by cost effective travel programs. It is a known fact that bringing about efficiency in supply chain management system can lower the overall costs of the business and thereby in case of easyJet can lower
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16ACCOUNTING the prices of flight fare. The increase in demands of the business has resulted in increase in the number of aircrafts which is operated by easyJet and the company has taken an ex-Air Berlin aircraft over on lease for meeting the demands of the business (Seuring 2013). The management of the company follows lean supply chain management system as the aim of the business is to reduce the wastage of resources and thereby also ensure that the overall costs of the business is reduced drastically. Types of Models in Supply Chain Management In case of supply chain management there are various other models which can be selected by the business of easyJet and some of the models are given below: Efficient Supply Chain Model: This type of supply chain models is mostly selected in competitive industries and even small details are considered in the decision-making process. This supply chain model allows maximizing efficiency and includes higher rate of asset utilization. Fast Supply Chain Model: This type of supply chain management system is best suited for companies which are engaged in producing products which has a short lifecycle (Sturman 2019). This type of Forecasting system enhances the management ability to forecast. Continuous Flow Model: This type of supply chain system is suitable for businesses which have high demand stability. This type of supply chain is best suited for industries which have little or no variation in customer demand profile. Lean Flow Model: This supply chain model is applicable to business who wants to make complete use of resources and thereby also ensure that there is no wastage of resources of the business (Farahaniet al.2014). This model is followed by the business of easyJet as the aim of the business is to reduce the costs of the business without compromising the quality of services which is offered by the business.
17ACCOUNTING The lean model which is followed by easyJet is selected just because the same suits the needs of the business and also serve the objectives of the company. The model requires management to optimize the activities of the business and ensure all the resources of the business are used in an efficient manner. Figure 1: (Supply Chain with KPI) (Source: Sturman 2019) The above figures show the KPI of the business in supply chain management and from the above figure, it is also clear that the management of the company needs to ensure
18ACCOUNTING that the business has better maintenance of resources of the business and more aircrafts at the operation of the business. Issues faced by Easy Jet The implementationof lean managementsystemmay not be applicableto all companies which is also considered to be one of the disadvantages of the system (Martínez- Jurado and Moyano-Fuentes 2014). Most of the companies cannot adopt lean management system as the system requires expertise management skills and this might become costly for the organizations. In addition to this, there is a risk that supply chain system would increase the costs of the business without bringing about appropriate results. The lean supply chain system also requires management to outsource resources in order to support the system. The aviation sector has been facing problems due to hike in the prices of the fuel for aircrafts. In case of easyJet, the business suffers from high costs for the business which is there due to a large number of factors. The business also faces significant risks from the high level of competition in the market. The high level of competition has affected the revenue generation capacity of the business which needs to be improved.
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19ACCOUNTING References: Barth,M.E.,2015.Financialaccountingresearch,practice,andfinancial accountability.Abacus,51(4), pp.499-510. Brigham, E.F., Ehrhardt, M.C., Nason, R.R. and Gessaroli, J., 2016.Financial Managment: Theory And Practice, Canadian Edition. Nelson Education. Carlon, S., McAlpine-Mladenovic, R., Palm, C., Mitrione, L., Kirk, N. and Wong, L., 2015.Financial accounting: Reporting, analysis and decision making. John Wiley and Sons Australia. Christopher, M., 2016.Logistics & supply chain management. Pearson UK. Deegan, C., 2013.Financial accounting theory. McGraw-Hill Education Australia. Farahani, R.Z., Rezapour, S., Drezner, T. and Fallah, S., 2014. Competitive supply chain networkdesign:Anoverviewofclassifications,models,solutiontechniquesand applications.Omega,45, pp.92-118. Grant, R.M., 2016.Contemporary strategy analysis: Text and cases edition. John Wiley & Sons. Henderson, S., Peirson, G., Herbohn, K. and Howieson, B., 2015.Issues in financial accounting. Pearson Higher Education AU. Hoyle, J.B., Schaefer, T. and Doupnik, T., 2015.Advanced accounting. McGraw Hill. Khan, M., 2015. Accounting: Financial. InEncyclopedia of Public Administration and Public Policy, Third Edition-5 Volume Set(pp. 1-6). Routledge.
20ACCOUNTING Lin, C.C., Chiu, A.A., Huang, S.Y. and Yen, D.C., 2015. Detecting the financial statement fraud:Theanalysisofthedifferencesbetweendataminingtechniquesandexperts’ judgments.Knowledge-Based Systems,89, pp.459-470. Macve, R., 2015.A Conceptual Framework for Financial Accounting and Reporting: Vision, Tool, Or Threat?. Routledge. Macve, R., 2015.A Conceptual Framework for Financial Accounting and Reporting: Vision, Tool, Or Threat?. Routledge. Martínez-Jurado,P.J.andMoyano-Fuentes,J.,2014.Leanmanagement,supplychain managementand sustainability:a literaturereview.Journal of CleanerProduction,85, pp.134-150. Seuring,S.,2013.Areviewofmodelingapproachesforsustainablesupplychain management.Decision support systems,54(4), pp.1513-1520. Sturman,C.(2019).InsideeasyJet’sindustry-leadingSupplyChainteam.[online] Supplychaindigital.com. Available at: https://www.supplychaindigital.com/company/inside- easyjets-industry-leading-supply-chain-team# [Accessed 7 Jan. 2019]. Weygandt, J.J., Kimmel, P.D. and Kieso, D.E., 2015.Financial & managerial accounting. John Wiley & Sons.
22ACCOUNTING Working Capital Efficiency Ratios Trade Receivables Collection Period Years2017 Trade Receivables (A)275 Total Sales (B)5047 Workings(275/5047)x365 Trade Receivables Period (A/Bx365)19.89 Trade Payables Payment Period Years2017 Trade Payables (A)714 Cost of Goods Sold (B)4022 Workings(714/4022)x365 Trade payable period (A/Bx365)64.80 Long term Financial Structure Ratios Years2017 Long term debt (A)963 Share Capital (B)108 Workings963/(664+108) Gearings Ratio (A/(A+B))89.92% Investors Perspective Interest Coverage Years2017 Operating Profit (A)404 interest Payable (B)29 Workings404/29 Interest Coverage (A/B)13.93 Dividend Payout Ratio Years2017 Total Dividends (A)214 Net Income (B)305 Workings214/305 Dividend Payout Ratio (A/B)70% Ryanair:
24ACCOUNTING Trade Receivables Collection Period Years2017 Trade Receivables (A)54.3 Total Sales (B)6647.8 Workings(54.3/6647.8)x365 Trade Receivables Period (A/Bx365)2.98 Trade Payables Payment Period Years2017 Trade Payables (A)294.1 Cost of Goods Sold (B)4758 Trade payable period (A/Bx365)22.56 Long term Financial Structure Ratios Years2017 Long term debt (A)3928.6 Share Capital (B)4423 Workings3928.6/4423 Gearings Ratio (A/(A+B))47.04% Investors Perspective Interest Coverage Years2017 Operating Profit (A)1534 interest Payable (B)67.2 Workings1534/67.2 Interest Coverage (A/B)22.83 Dividend Payout Ratio Years2017 Total Dividends (A) Net Income (B)1315.9 WorkingsNA Dividend Pay-out Ratio (A/B)0%