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Financial Statement Analysis Assignment (pdf)

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Harvard Business School

   

Added on  2020-05-08

Financial Statement Analysis Assignment (pdf)

   

Harvard Business School

   Added on 2020-05-08

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Running Head: Accounting financial analysis report1Project Report: Accounting financial analysis report
Financial Statement Analysis Assignment (pdf)_1
Accounting financial analysis report2Que 1)Financial study:a)Financial performance:Calculation of profit and loss a/c(Amt in $ MM)Sales63.54Less: Cost of goods sold9.355Less: Advertising and promotional expenses38.3Contribution15.885Less: Fixed cost3.385Profit/Loss12.5(Lee, 2005)The total profit of the company is $ 12.5 MM in 1995 which depict about a good performance of the company. b)Market performance:Sales and Markets Shares of key brands by category(Amt in $ MM)BrandMoisturizersCleanserTotalOil of Olay28.27.936.1Ponds15.16.221.3Plenitude143.417.4Noxema6.221.627.8All Others15.230.946.1Total78.770148.7(Dolan, 2002)According to the table the above are the market share and the sales of the company. c)Calculation of market performance:
Financial Statement Analysis Assignment (pdf)_2
Accounting financial analysis report3Sales and Markets Shares of key brands within Moisturizers(Amt in $ MM)BrandDailyMoisturizersTreatmentMoisturizersOil of Olay3.10225.098Ponds7.7017.399Plenitude4.99.1Noxema4.5261.674All Others7.2967.904Total27.52551.175BrandDaily MoisturizersTreatmentMoisturizersOil of Olay11%89.00%Ponds51%49.00%Plenitude35%65.00%Noxema73%27.00%All Others48%52.00%Total2.182.82According to the table the above are the market share and the sales of the company.Que 2)Evaluation of MR:a)Main issues of exploratory research:
Financial Statement Analysis Assignment (pdf)_3

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