This report explains the accounting concepts used in financial statements such as going concern, historical cost, money measurement, business entity, and dual aspect. It also discusses the qualitative characteristics of financial statements reporting such as relevance, materiality, faithful representation, comparability, verifiability, timeliness, and understandability. Examples are provided to illustrate the concepts and their relevance to organizations. The importance of qualitative characteristics in helping clear presentation and reporting of financial statements is also discussed.