Career Viewpoint: Trends and Skills in Accounting Marketing

This report delves into the trends and skills required for a successful career in accounting marketing. It discusses the impact of globalization and technology on the profession, and highlights the necessary skills and expertise for the job. The report also includes primary and secondary research, as well as a job advertisement for an accounting and marketing executive position at Booho.com.

Career Viewpoint

Contents
Contents...........................................................................................................................................2
General trends which will impact chosen profession..................................................................3
Skills and experience required.....................................................................................................4
EVALUATION...............................................................................................................................5
CONCLUSION................................................................................................................................6
REFERENCES................................................................................................................................7
APPENDICES.................................................................................................................................8

INTRODUCTION
Career research can be described as a practice whereby individuals who are recent
graduates search varied job opportunities which can be chosen in order to pursue a successful
career (Baines, Fill and Rosengren, 2017). This exercise is beneficial for freshers who are
willingly want to kick off their career. I just recently completed my MBA in marketing and
accounting field as I want to pursue my career in same stream. Accounting marketing is a new
term in professional field which has evolved from relationship-driven discipline in order to fulfil
expertise-based strategy. Marketing is profession which requires excellent communication skills
and accounting is a field whereby analytical as well as numerical ability are appropriate skills.
This project report aims at investigating in-depth insights which help me to understand varied
trends that are flourished in market with relevance to professional field of accounting marketing.
It also depicts clear understanding of numerous skills that are needed by individuals in getting
this profession.
Analysis and Application
General trends which will impact chosen profession
Methods adopted by companies to effectively manage and organise the costing as well as
profitability gives arise to accounting management (Flöthmann. and Hoberg, 2017). Enterprises
employ accountants so that they can help in maximising efficiency of all the operations by
evaluating actual cost incurred and earn. Several trends that impacts and modify the profession
of accounting marketing are as follows:
Impact of Globalisation- Globalisation links whole world in one unit. It allows
companies to operate their functions all over the world (Guillaume and Apodaca, 2020). It
symbolises the transformation of companies operations according to the country they operate in.
The positive impact of globalisation is that it creates new challenges for existing accounting
practises which further helps in creating new job opportunities. It has change the course of
accounting marketing and presented a new universal accounting systems. In starting, individuals
in accounting marketing profession faces many issues and challenges to understand different
accounting principle. The process of accounting marketing gets hampered by different culture,
economy, politics and systems of countries. Companies now have shifted to Generally Accepted
Accounting Principles (GAAP) for accounting marketing as it is considered general framework

for accountant globally. It also assists in developing international capital market due to the
interconnectedness of costing principles.
Impact of Technology- The accounting marketing profession transforming speedily due
to effective and advanced technology available. Accountant no longer face the issues of projects
which are task oriented and outdated accounting software programs. Dynamic accounting
marketing technologies have ease the work of companies by providing fast and easy to use soft
wares as well as by providing automated techniques. The major impact information technology
has made on accounting marketing is the capabilities of businesses to create and utilize fully
computerised systems to store their financial transactions. By adopting advance technologies,
accountants can access the data via internet from anywhere in the world. Technology has helped
accountants to reduce the time to make and present financial data to administration. This aids in
preparing reports quickly and in effective manner so it helps upper management in decision-
making. One of the significant impact of technologies on accounting marketing is that it
increased functionality and enhance accuracy of operations which helps companies to
accomplish their goals effectively. This allows accountant to segregate between transactions an
basis of which are important and which are not.
Skills and experience required
Skills and expertise plays significant role among an individual to make career in specific
profession. Mentioned below are certain skills along with expertise required to be possessed
among people that are willing to perform job role of accounting marketing:
Communication skill: The skill through which an individual give and receive variant
types of ideas, information and views with others is communication skill (Jaffe, 2019). It is
required in people that willing to work as accounting marketing as the skill assists in keeping
colleagues focused towards cost effective campaigns which explains positive return on
investment as well as encouraging customers to devise purchase decisions. Better
communication potential with others assist in understanding others thoughts better and foster
creativity which can be applied in personal along with professional life.
Critical thinking skill: It refers to potential of an individual to examine present
information rationally along with devise rational judgement as per analysis. For a candidate
planning to pursue career as accounting marketing, critical thinking skill is necessary as it assist
them for approaching objective conclusions in the field.

General business knowledge: Knowledge related to business is crucial for pursuing
career in a profession or industry (Maclean, 2019). Within an individual who is making decision
to pursue career as accounting marketing, general business knowledge is needed so to develop
strategy, inform major decisions along serve as partners across ample number of functional units.
Customer service orientation: For the profession of accounting marketing, a candidate is
required to possess customer service orientation in order to create positive interactions that will
contribute in success of company to gain potentials and prospective as well as developing
stronger relationship with people in the department. Effective customer service orientation can
assist the professional body to contribute in business turning leads to sales, turn increase
conversion addition to improve confidence of the person.
Adaptability and flexibility: The skill set is top among people that are planning career in
profession of accounting marketing (Tourangeau, 2018). The adaptability towards dynamic
business environment along with flexibility with change at workplace is absolute must of the
professional bodies.
Up to date technology expertise: It is the experience that a candidate is required to have
for performing practical tasks at workplace. For accounting marketing, up to date technology
expertise is required so to use certain kinds of tools and techniques while fulfilling
responsibilities of strategic marketing investments with accuracy in accounting. With this
expertise, professional body of accounting marketing work more effectively, boost efficiency
and bring improved outcomes for clients along with employers.
Problem solving expertise: With the expertise, an individual is able to apply solutions to
complex issues that arises in completion of working and distinguish among effective along with
ineffective solutions. For a candidate planning to enter in profession of accounting marketing,
expertise in problem solving is needed (Vondracek, Lerner and Schulenberg, 2019). With this,
the candidate will have positive attitude for soling marketing and accounting based issues, devise
effective decisions for specific accounting and marketing solutions.
EVALUATION
I am interested in this job profession of accounting marketing as I have studied for the
same. I have good communication skills and I can manage all the software needed to effectively
done accounting marketing. I have adopted critical thinking skill with time which have helped
me to gain better understanding of my profession. I chose this job profession instead of other

jobs I have applied for as I can see future growth in my career in this profession. This profession
will also allow me to understand various software and techniques that are being used for
accounting marketing.
CONCLUSION
From the above mentioned information, it has been assessed that career research is
considered as a significant aspect of student life which provides an opportunity to gain insights
into different career options. It has been concluded that choosing accounting marketing as a
career option provides immense scope for employability opportunities in coming future for
individuals. There are varied trends which impact marketing and accounting in a globalised
manner. Various skills that are required for being successful in professional career of marketing
and accounting are communication, adaptability, flexibility and customer service orientation.
Apart from specified skills, an individual has requirement of differential expertise such as
problem-solving and being updated with technology. These expertise and skills help individuals
in gaining success in their career and also aid in researching for best career options. In today’s
fast evolving world, technology as changed the ways for accounting and marketing.

REFERENCES
Books and Journals:
Baines, P., Fill, C. and Rosengren, S., 2017. Marketing. Oxford University Press.
Flöthmann, C. and Hoberg, K., 2017. Career patterns of supply chain executives: An optimal
matching analysis. Journal of Business Logistics. 38(1), pp.35-54.
Guillaume, R.O. and Apodaca, E.C., 2020. Early career faculty of color and promotion and
tenure: The intersection of advancement in the academy and cultural taxation. Race
Ethnicity and Education, pp.1-18.
Jaffe, M. E., 2019. Whither the working class? Library career planning service for workers in
transition. In Library Services for Career Planning, Job Searching, and Employment
Opportunities (pp. 75-88). Routledge.
Maclean, R., 2019. Teachers' career and promotion patterns: A sociological analysis.
Routledge.
Tourangeau, R., 2018. The survey response process from a cognitive viewpoint. Quality
Assurance in Education.
Vondracek, F. W., Lerner, R. M. and Schulenberg, J. E., 2019. Career development: A life-span
developmental approach. Routledge.

APPENDICES1. Evidence of Primary research
Name of contact Sir Peterson
Company Booho.com
Job Title Accounting executive
Date of contact 19/06/2021
How did you contact Through my friends
Questions asked and summary of
their answers
What are the crucial implications of globalisation and
technology on accounting?
Accounting procedures are same and followed in similar
way in whole universe. However it had impacted job
responsibilities and behaviour of varied professional
accountant. Technology has made accounting an easy task to
be performed with the help of differential software.
Name of contact Betty Swan
Company Booho.com
Job Title Marketing executive
Date of contact 19/06/2021
How did you contact Through my friends
Questions asked and summary of
their answers
What are the crucial implications of globalisation and
technology on marketing?
Crucial impact of globalisation on accounting and marketing
profession is that nowadays marketers can connect with
varied customers and offer their services to them.

Technological adaptions in marketing profession made it
easier through increased scope of promotion with the help of
digital channels and social networking sites
2. Evidence of Secondary Research
Figure 1: Global spend on marketing
Source: The influencer marketing industry global ad spend
3. Job advertisement:

Booho.com
Vacant job position
Accounting and marketing executive
Qualifications
Diploma/ MBA in Marketing and Accounting
Job Description
Have to manage advertising and marketing.
Need to track accounting
Build relationships with clients
Salary
4 LPA to 5 LPA
*Interested candidates can send their resume on the [e-mail]

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