This document discusses the relevance of historical costing principles, the contribution of the conceptual framework in boosting the public standing of accounting profession, and the shift from historical costs to fair value in accounting standards. It explores the challenges faced by historical costing principles during price rise and suggests fair value accounting as an alternative. It also highlights the role of the conceptual framework in developing accounting standards and provides insights into the measurement criteria. The document is based on the IASB Conceptual Framework.