Accounting Theory and Issues - Kingfisher Airlines

Added on - 28 May 2020

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Running head: ACCOUNTING THEORY AND ISSUESAccounting Theory and IssuesName of the StudentName of the UniversityAuthor’s Note
1ACCOUNTING THEORY AND ISSUESTable of ContentsIntroduction......................................................................................................................................2Definition of CSR............................................................................................................................2Article Analysis...............................................................................................................................3Reporting Framework......................................................................................................................4Stakeholder Theory..........................................................................................................................6Analysis based on Stakeholders Theory..........................................................................................8Conclusion and Recommendations..................................................................................................9References......................................................................................................................................10
2ACCOUNTING THEORY AND ISSUESIntroductionThe main aim of this report is to analyze and evaluate various aspects of Corporate SocialResponsibility (CSR) In Kingfisher Airlines. In today’s business world, business organizationsall over the world use to provide great regards on different aspects of CSR activities. CSR refersto the form of the integration of corporate self-governance into the business model (Tai andChuang 2014). In the current business situation, the success of the business organizations largelydepends on the undertaken CSR activities of the business organizations. Thus, it has become theresponsibility of the business organizations to provide the details about their different CSRactivities (Suliman, Al-Khatib and Thomas 2016). The same aspect is also applicable for thebusiness operations of Kingfisher Airlines, as the company has also taken many initiatives as apart of their CSR activities. The first part of the report shows the definition of CSR. After that,this report shades light on the CSR related issues and initiatives of Kingfisher Airlines alongwith the financial position of the company at that time. The next part of this report provides asuggestions to Kingfisher Airlines about the implantation of one of the CSR reportingframework. The next part of the report establishes a connection between one of majorstakeholders related theories with the selected article on Kingfisher Airlines. The next partfocuses on the analysis of the selected theory. Lastly, conclusion and recommendations areprovided based on the whole discussion of CSR reporting of Kingfisher Airlines.Definition of CSRCorporate Social Responsibility (CSR) refers to a particular business approach thathugely contributes towards the sustainable development of the business organizations bydelivering their stakeholders with various economic, social and environmental benefits (Carroll
3ACCOUNTING THEORY AND ISSUES2015). With the help of CSR reporting, business organizations gain more awareness about theimpact of their business operations on the society, environment and their stakeholders. CSR isconsidered as a broad concept that deals with various aspects like human right, corporategovernance, health and safety of the employees, contamination of environment, workingcondition within the organizations, contribution towards the economic development of thecountries and many others (Cheng, Ioannou and Serafeim 2014).Article AnalysisIndia's Largest CSR Network. (2018).United Spirits Limited - a Case of Corporate GovernanceFailure? - India's Largest CSR Network. [online] Available at: http://indiacsr.in/united-spirits-limited-a-case-of-corporate-governance-failure/ [Accessed 19 Jan. 2018].It needs to be mentioned that Kingfisher Airlines is well-known for the undertaking ofvarious CSR activities for the welfare of their stakeholders, community and environment. At thesame time, it needs to be mentioned that the company has to face major issues related with theviolation of the code of conducts of activities (Crane, Matten and Spence 2013). From differentsources, it can be seen that the company has undertaken some of the major initiatives as a part oftheir CSR activities. First, the company has taken various activities for the welfare of the peopleof the local community. Second, the company has established various healthcare units in all overthe country for taking care of the health of the people of community. Third, Kingfisher AirlinesfoundedVittal Mallya Scientific Research Foundationthat has been completely involved in themission calledScience for Humanity. Apart from this, Kingfisher Airlines has introducednumerous other initiatives as a part of their CSR activities. However, the article named “UnitedSpirits Limited – a Case of Corporate Governance Failure?”byIndia CSR Networkindicates
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