This article discusses the concept of the triple bottom line (TBL), an accounting framework that focuses on the social, environmental, and financial aspects of business. It explores how organizations can create value by following the TBL framework and highlights the benefits of maintaining a positive reputation, improving community relations, and promoting environmental sustainability. The article also mentions the importance of ethical codes in the accounting profession and provides examples of companies, such as JB HiFi, that have implemented social and environmental initiatives. Additionally, it discusses the economic bottom line and its impact on local economies. However, it also mentions potential conflicts between short-term profits and long-term social and environmental benefits. Overall, the article provides insights into the TBL framework and its implications for businesses.