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Lab Worksheet Assignment

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Added on  2020-05-16

Lab Worksheet Assignment

   Added on 2020-05-16

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Running head: LAB WORKSHEET 2Lab Worksheet 2Name of the StudentName of the UniversityAuthor note
Lab Worksheet Assignment_1
1LAB WORKSHEET 2PART2: Big Data1.Social mention(a)Outline some of your findings and/or how this might be useful to research an aspect of your topic.Solution:Social Mention is useful in the way that it provides results from across the world on a single platform. The search on Swinburne shows that Social Mention is great to know about most recent comments whether positive, negative or neutral. Another search on Starbucks shows that, a brand like Starbucks is having 0% passion. This result shows that Starbucks is a huge brand and less comments on this brand is not justified. Social Mention provides every minute detail such as where the brand is mentioned and by which time through RSS feed. This search tool is helpful to give a deep report on a brand considering all social media platforms where users comment. Social Mention helps to analyze any brand popularity and comments across various platforms hassle free without any complexity. The above two searches shows that Social Mention is a great tool for researching a brand due to large data aggregated from several platforms. Social Mention is useful in terms of various filter options that it provides. (b)What would be the limitations?Solution: The limitations of Social Mention are associated with the results it provides inreturn to searches. The results are limited to Twitter only and there is no Facebook result which isa largest social media platform. The searched topics, Swinburne and Starbucks, does not yieldresults from Facebook and other platforms, only Twitter result is shown. Some of the posts onSocial Mention are not relevant and it is misleading also. The results on Twitter are not evident
Lab Worksheet Assignment_2

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