ACL Cables in India Report 2022

ACL Cables in India
INTERNATIONAL BUSINESS

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ACL Cables in India
Contents
INTRODUCTION....................................................................................................... 2
Overview of the ACL Cables...................................................................................2
Drivers compelling the firms to expand at international levels.............................2
Product readiness for internationalisation...........................................................................3
Macro environment and national competitiveness................................................................4
12C framework....................................................................................................... 4
Appropriate entry and Internationalisation strategy...............................................................5
PESTLE ANALYSIS................................................................................................ 5
Porter’s diamond in India........................................................................................... 6
Gantt Chart................................................................................................................ 7
Conclusion................................................................................................................ 8
References................................................................................................................ 8

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ACL Cables in India
INTRODUCTION
Internationalisation process for any company is difficult and it further not easier for the
companies that is not operational at the international levels to achieve the desired outcomes
from their process of internationalisation. In this regards the role of the strategies that has
been selected by the companies to enter into any specific market is also essential. Selection of
strategies must be on the basis of all the types of analysis about any country. With the help of
effective strategies related to market entry a company will be able to make their expansion
process smooth. This report will discuss the drivers that compel organisation to expand at the
level levels along with the readiness of the selected product for internationalisation. In this
regard macro-environment analysis along with competitiveness of the nation and its culture
has been described. At last appropriate entry strategy and internationalisation strategy has
been provided.
Overview of the ACL Cables
ACL Cables is one of the biggest manufacturers of Cables in Sri Lanka. This company was
established back in the year 1962 (ACL Cables, 2019). This company believes in innovation
and development of new technologies. The mission of the company is to expand their range
of services and products and become most competitive in the global markets for achieving the
continuous growth. The nature of the company suggests that it is innovative firm that aims to
transform the technologies in the industry and at the same time legal status depicts that it is a
fully functional organisation.
Drivers compelling the firms to expand at international
levels
There are different drivers that promote any company to expand at the international levels.
Some of the drivers are:
 Opportunities in the international market: Since China is a small market where this
company has already gained a lot of control hence it might have impact on the growth
potential of the ACL for which they will need bigger markets to expand and achieve
higher growths (Devex, 2019).

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ACL Cables in India
 Financial resources: This Company has a financial resource that is high so it will not
face challenges in expanding in the overseas market. They can easily expand in other
markets with the financial base that they have.
 Local situation: Sri Lanka is going through lots of socio-political changes. Due to this
the local situation for doing business has also got impacted. Higher investment by the
Chinese companies in Sri Lanka has an impact on the operations of the local firms.
 Increasing taxes on exports: It is seen that many of the products of the company faces
a higher taxes in different parts of the world. This increased taxes has impact on the
prices of the products which makes them lesser competitive.
Product readiness for internationalisation
In the internationalisation process of ACL Cable there are many stages that need to be
followed. Internationalisation path that needs to be followed can be understood through
Uppsala Model where Market Knowledge leads to Market Commitment which leads to
Market knowledge which further leads to market commitment and so on. This mean for
entering into any market a company needs to gain more market knowledge and then they
should be more committed towards that particular market.
This company aims to expand in India one of the fastest emerging countries in the world. The
product that they aim to go in other country is ACL Cables. They are selling 250 cables in
approx. 20 categories and they are innovating it further to innovate their products. The
products of this company are of higher quality and they have received international test
certifications which include ISO 9002, ISO 901-2000 & ISO 14001 environmental
management system certificates (ACL Cables, 2019).
These products in the Sri Lankan market have been successful which can be understood by
the success stories of the company. This company has 45% share in the local market and
manufacturers the largest range of Cables in Sri Lanka. This company has grown to be a
Group of firms which has around 70% share in the cable market within Sri Lanka. ACL is the
most wanted after brand cables within Sri Lanka which also supplies 80% of the need of Duty
Free projects owned by overseas investors and approved by Board of Investment surpassing
foreign cable supplies. Every big institutions of Sri Lanka have used ACL Cables (The
Sunday Times, 2008).