Financial Analysis of PPHE Hotel Group and Andrew Brownsword Hotel Group Ltd

Running head: ACQUISITION ANALYSIS
Acquisition Analysis
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1FINANCIAL ANALYSIS
Table of Contents
Financial Analysis...........................................................................................................................4
Horizontal and Vertical Analysis.................................................................................................5
Ratio Analysis..............................................................................................................................7
Cost of Capital.................................................................................................................................9
PPHE Ltd Cost of Capital............................................................................................................9
ABHL Capital Cost....................................................................................................................10
Capital Structure Rationale........................................................................................................11
Purchase Price Acquisition Analysis.............................................................................................11
Acquisition Impact on PPHE Hotel Company Ltd........................................................................12
Share Valuation.............................................................................................................................14
Conclusion.....................................................................................................................................16
References......................................................................................................................................17
Appendix........................................................................................................................................19

2FINANCIAL ANALYSIS
Executive Summary
The financial acquisition analysis of the PPHE Hotel Group and Andrew Brownsword Hotel
group Ltd was done for the purpose of the analysis of the consolidation. The operations of both
the company was found to be identical with both the companies serving in the hotel and
hospitality industry. The financial analysis of the company including the analysis of the
profitability of the company and the various other factors that directly affects the operations of
the company were taken into consideration for the purpose of the analysis of the company.
Operations of the PPHE Hotel Group Ltd is spread globally in the leading cities of the Europe
where the company is having a £1.6 billion portfolio. The profitability condition, liquidity
aspects, asset management done by the company and the investor’s relation for the company
were some of the crucial aspect that were taken into consideration for the purpose of the analysis.
The Andrew Brownsword Hotel Group is a renowned hotel group company having a wide range
of collection of the various property in the property portfolio of the company was taken into
consideration for the company. The cost of capital for both the PPHE Hotel Group Company and
Andrew Brownsword Hotel was taken into consideration for the purpose of the analysis of the
company. The weighted average cost of capital or both the company was taken into
consideration for the company by including the weight of debt for the company and the weight of
equity for the company. The value of equity and debt for both the company was also considered
for the analysis of WACC. The CAPM equation was used for determining the cost of equity for
both the companies. ABHL is not a public company and the PPHE Hotel Group will be acquiring
the same for acquiring the company for the synergy that is analysed by the acquiring company.
The share price evaluation for the company was done for the company through the process of
evaluating the share price of the company with the Free Cash Flow Model and the per share

3FINANCIAL ANALYSIS
valuation for the company. The effect on the financial statements of the PPHE Company was
also analysed for the company considering the consolidation of the financial statement for both
the company. The share price movement of the company was also evaluated for the company
considering the movement of the market share price of the company and the underlying value of
the PPHE.

4FINANCIAL ANALYSIS
Financial Analysis
The financial analysis of the company shows the process of evaluation of the business
projects, budgets and various bother business entities for assessing the performance of the
company and the sustainability of the various factors of the company. PPHE Hotel Group Ltd is
an international hospitality reals estate company having a £1.6 billion portfolio under the
property portfolio of the company. The operations of the company is primarily distributed in the
leading cities of Europe, urban market and resort destinations. The company was founded in the
year 1989 and is a listed public company in the London Stock Exchange with its ticker symbol
PPH. The revenue for the company was around £325.1 million in the year 2017 and the net
income in the same year was around £32.1 million. The company is having a wide base of
employee of around 2600 employees in the company. The property portfolio of the PPHE Hotel
Company consists of around 46 properties with approximately 8,800 rooms and around 6,000 of
campsite pitches. Andrew Brownsword Hotel owned and managed by the founders of the
company Andrew Brownsword and Christina. The company is having thirteen properties in the
countryside setting and city centre locations. Each of the property owned by the Andrew
Brownsword Hotel is unique property and having a distinctive characteristics embracing the
heritage property they have in their property portfolio.
The financial analysis of the company can be done with the help of the analysis of the
various companies operating in the same industry. The financial analysis of the company will be
conducted with the market cap of the company. The respective operating income of the company
or the Earnings before interest tax and depreciation for the companies (Appendix 2). The
Enterprise value/ EBITDA, Enterprise Value/Sales and Price to Earnings for the respective
Companies was performed for assessing the valuation of the company (Appendix 1). The trend

5FINANCIAL ANALYSIS
in the tourism industry is the key factor that will comprise the movement of the share prices of
the company. The rise in competition in the European Tourism Industry with the increasing
services rendered by the various company has been the key reason for the declining margins of
the company1.
Company MCAP Sales
EV/
Sales
EV/
EBITDA P/E
PPHE 71,97,40,000 33,21,60,000 3.4 10.5 18.8
ABHL 6,46,18,227 1,44,06,000 4.3 9.3 X
Orascom Development Holding AG 50,52,10,000 24,44,45,245 4.2 x 12.3
Radisson Hospitality AB 62,48,20,000 83,49,10,000 1.0 11.8 38.0
Scandic Hotels Group AB 75,55,60,000
1,45,00,00,00
0 0.9 9.5 13.4
Orbis SA 88,04,60,000 29,30,70,000 3.4 15.8 12.6
Easyhotel (EZH) 11,64,43,000 84,20,000 12.1 44.3 160
Millennium & Copthorne Hotels plc (MLC)
1,59,60,00,00
0 88,00,00,000 2.6 8.5 12.9
Dalata Hotel Group PLC 91,43,70,000 32,12,70,000 3.5 12.2 15.0
Peers Average 68,21,85,153 50,58,15,156 4.0 17.0 37.7
Industry Average 3.3 10.6 12.64
Table 1: Hotel Industry Analysis
(Source: Statista.com 2019).
Competitor Analysis
The competitor analysis for the hotel group was done by comparing the various
companies performance in terms of market share held by each of the company and the respective
sales done by the company. The PPHE company is having a substantial market share in the
industry ith about 12% of the total market share enjoyed by the company and the revenue
1 http://pages.stern.nyu.edu/~adamodar/New_Home_Page/datafile/psdata.html

6FINANCIAL ANALYSIS
enjoyed by the company on the basis of overall industrial revenue was around 7.59% for the
company. However on the other hand side it is key to note that companies like Scandic Hotel
Groups and Radisson Hospitality also had a market share of about 12% and 10% but had a
significant influence on the overall revenue of the company. The revenue percentage enjoyed by
the above companies were 33.17% and 19.07% making them the most dominant player in the
industry.
Company Market Share (%) Sales(%)
PPHE 12% 7.59%
ABHL 1% 0.33%
Orascom Development Holding AG 8% 5.58%
Radisson Hospitality AB 10% 19.07%
Scandic Hotels Group AB 12% 33.11%
Orbis SA 14% 6.69%
Easyhotel (EZH) 2% 0.19%
Millennium & Copthorne Hotels plc (MLC) 26% 20.10%
Dalata Hotel Group PLC 15% 7.34%
Industry Average 100% 100%
Table 2: Hotel Industry Analysis
(Source: Statista.com 2019).
Horizontal and Vertical Analysis
The horizontal analysis of the PPHE financial statements were done thereby assessing the
profitability and the trend shown by the company in the year 2017 and 2016. The application of
the horizontal analysis will allow us to evaluate the performance of the company and various
accounts of the company. The horizontal analysis of both the PPHE Hotel Group and Andrew
Brownsword Hotel was done in order to analyse the performance of the company. The profit for
the company had decreased in the trend period analysed for the company (Jong 2017). The profit
for the PPHE Hotel Group in the reported year 2016 was around 38,157 and was 29,949 in the
year 2017 (Appendix 4). The margins for the company has decreased consistently for the

7FINANCIAL ANALYSIS
company where the expenses of the company rose consistently for the company. The profit for
the year for the PPHE Company has decreased consistently for the company. The rising
competition, increasing expenses for the company and the inconsistent increase in the revenue of
the company in contrast to the expenses of the company.
In the case of Andrew Brownsword Hotel, the revenue of the company has fallen in the
trend period for the company. The expenses for the company also showed an increasing trend in
the financial years 2016 and 2017 thereby affecting the profitability of the company. The
revenue of the ABHL Company has fallen by around 19.56% for the company. The profit of the
company was around 14.17 million in the year 2016 which felt down to around -0.86 million in
the year 2017. It is crucial to note that the majority of the revenue or the income and expenses of
the company showed a movement in the band of 20% (Appendix 5). The administrative expenses
of the company was the key expenses of the company, which significantly affected the
profitability margin of the company acting as fixed expenses, which have to be incurred by the
company. Thus, it is crucial for the company to have an optimal sales and revenue thereby
analysing the various business factors such as demands, services and the growth opportunities for
the company and effectively and efficiently utilizing the assets of the company.
Particula
rs
PPHE Hotels ABHL
2017 2016 2017 2016
Turnover
€
32,51,18,000.00
€
27,24,70,000.00
£
1,44,06,392.00
£
1,79,09,655.00
Net
Profit
€
2,99,49,000.00
€
3,81,57,000.00
-£
8,61,666.00
£
1,41,77,149.00
Table 3: Revenue and Net Profit Comparison
(Source: Appendix 4 & 5)