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Marketing Plan Assignment :McDonald's

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Added on  2020-12-23

Marketing Plan Assignment :McDonald's

   Added on 2020-12-23

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Marketing Plan Assignment :McDonald's_1
TABLE OF CONTENTSINTRODUCTION...........................................................................................................................1Key events...................................................................................................................................1Key literature to case...................................................................................................................3Summary of task.........................................................................................................................3CONCLUSION ...............................................................................................................................4REFERENCES................................................................................................................................5
Marketing Plan Assignment :McDonald's_2
INTRODUCTIONMcDonald's is an American fast food retain company that deals in products especiallyburgers. It was founded in 1940. It is a public company that is spread over 36000 locations allover the world. McDonald's provides a variety of products to customers. It also operates in manycountries. So it is important for McDonald's to maintain food safety and quality. Also,McDonald's is highly involved in many cases related to quality of food. Due to this McDonald'shas to develop several policies and make some changes in their process. Besides this,McDonald's operates at very large level, so it has to follow different rules of countries.Moreover, McDonald's has been able to create a positive impact on minds of people. This is doneby providing high quality food. That is why McDonald's is taken for this present report. McDonald's is a multi national company that provides a variety of products and servicesto people. It produces burgers and other food products. Key eventsFood industry must maintain effective hygiene so that high quality food can be providedto people. For this companies have to check the quality of raw materials that are being used. It isimportant that standards must be set to measure food quality (Myers and Wiel, 2014). It willhelp in identifying the contaminated food and removing it. Also, it is necessary that a propercooking environment is maintained. It is the responsibility of companies to provide healthy andnutritious food to people. So it will help in maintaining brand image. Health and safety risk This case describes the incident that occurred in South Korea where an undercookedburger meat was served and number of people was suffering from health problems. But in childwas suffered heavily due to this. A mother complained that her daughter suffered permanentkidney failure due to this. McDonald's has been involved many incidents related to poor foodquality. This has impacted their image to a great extent.Decision making theory – For this case decision making theory can be applied. It states that bytaking proper decisions the risk can be minimised. This theory is applicable in all areas ofmanagement.
Marketing Plan Assignment :McDonald's_3

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