Impact of Digital Technology on Operational Management of Superdry Plc
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This action research paper evaluates the impact of digital technology on the operational management of Superdry Plc. It includes a literature review, methodology, data analysis, and recommendations.
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Abstract The current action research paper is based on topic of “Impact of digital technology on operational management of an organisation” and the organisation selected for this assignment is Superdry Plc that is a clothing brand of UK. The main emphasis of this investigation is on evaluating positive and negative impact of digital technology on operational management so that effective measures can be taken by a company to make more viable use of technology to achieve its target and have better management of operations. Both primary as well as secondary research is conducted for current action researcher plan where secondary evaluation is based on literature review where as primary action is based on quantitative research method. Further, use of questionnaire is made for the purpose of data collection so that an effective conclusion can be drawn. At last, valid recommendations are also form a part of this action researcher paper that are based on evaluation of findings of investigation to have better strategies and ways to overcome issues of digital technology and have better operational management in organisation. Table of Contents Abstract............................................................................................................................................1 ActionResearchtopic:“Impactofdigitaltechnologyonoperationalmanagementofan organisation”. An action research conducted on Superdry Plc........................................................1 Background for research..................................................................................................................1 Overview of research topic.....................................................................................................1 Aim of research work.............................................................................................................1 Rationale for the Research......................................................................................................1 Research Questions and Research Objectives.................................................................................2 Research objectives................................................................................................................2 Research questions.................................................................................................................2 Literature Review.............................................................................................................................2 Methodology....................................................................................................................................5 a) Description of participation of the study............................................................................5 b) Description of interventions as in data collection or other material..................................6
c) Detailed and Descriptive data collection............................................................................7 Data Analysis & Presentation of Results of Findings......................................................................8 Data Analysis..........................................................................................................................8 Presentation of Results of Findings......................................................................................10 Conclusions and Recommendations..............................................................................................19 Conclusion............................................................................................................................19 Recommendations................................................................................................................20 REFERENCES..............................................................................................................................21 Appendix: Questionnaire...............................................................................................................22
ActionResearchtopic:“Impactofdigitaltechnologyonoperational managementofanorganisation”.Anactionresearchconductedon Superdry Plc. Background for research Overview of research topic Digital technologies is mainly associated with use of any kind ofelectronic tools, digital systems and other devices and resources that have the capability of generating, storing or processing data in more effective and better way. In today’s modern world, use of digital technology has become essential and more vital for all business organisations as it enables individuals and employees to work in better way and lead to more effective collaboration and coordination among workforce towards the achievement of common goals and targets(Reiter & et. al., 2018). Thus, it could be said that use of digital technology lead to enhancement of employee productivity and efficiency along with brining improvement in their skills, abilities and expertise. Superdry plc is a well known British clothing brand and company situated at Cheltenham,Gloucestershire,UnitedKingdom.Thecurrentresearchworkisfocusedon Superdry Company to develop better understanding about the impact of digital technology on operational management of an organisation. Aim of research work The main aim of conducting this action research on Superdry Plc is, “To evaluate about the impact of digital technology on operational management of an organisation.” Rationale for the Research The selection of topic for current action research is fully justifiable and rationale as in modern world implication and better use of digital technology has become a necessity for all organisation thus, it meets the professional purpose of researcher through yielding better information about positive and negative impacts lead by digital technology on operational management.Further,italsomeetspersonalimplicationofinvestigatorthroughleading betterment in managerial skills and fulfilling its educational and academic criteria in a more effective and better way. 1
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Research Questions and Research Objectives Research objectives The main objectives and purpose associated with current action research and investigation made on Superdry Plc are stated as follows: To have better understanding about the evaluation of concept of digital technology within operational management of an organisation. To evaluate the positive and negative impacts lead by digital technology on operational management of Superdry Plc (Schneider & et. al., 2017). To determine the possible strategies and ways that could be adopted by Superdry plc to overcome and encounter the negative impact of digital technology on its business operations. Research questions The main issues and research questions addressed through current action research on Superdry plc are as follows: What are the main factors that lead to the evaluation of concept of digital technology within operational management of an organisation? What are the various positive and negative impacts lead by digital technology on operational management of Superdry Plc? What are the possible strategies and ways that could be adopted by Superdry plc to overcome and encounter the negative impact of digital technology on its business operations? Literature Review A literature review is comprehensive and a summary or description about the research topic on the basis of the reviewing the articles, books and online server or websiteswhich reflect the relevant sources which associated to the particular research (Adukaite & et. al., 2016). The literature review or analysis is formatting for the attaining therequirement and determining the nature of current topic. As for the topic on which literature review is conducting is to evaluate thedigitaltechnologyonoperationalmanagementofanorganization(Smith,Iversen& Veerasawmy, 2018). 2
To having the better understanding about the evaluation of concept of digital technology within operational technology of an organization. According to the Michelle Seidel, 2019. The effective understanding of the digital technology which emprises to having the activities are operated through digitalization factor where they enhance rapidly change the premises as it related to employee productivity where the organization structure change in terms of policies and norms, where it brings the positivity environment in which workforce works in the fully compliance order which enhance the mobility of the discipline in the premises. A business model and concepts are revolutionary as it provides the strategy in technology which gave the better approach as how to go about the business (Schneider & et. al., 2017). As with the perspective operational management the role of digital technology is to maintain or handle the operational activities like administrative and financial work which helps to forecasting the future outcomes and opportunity where the organization can perform or get succeed. . Security and support for te organizational work through the technology format where it simply enhance the data security and helps to reaching a increasing level of productivity as it deliverables to leads the more amount consumers and clients. Byimplementingthenewtechnologiesinorganizationalworkwhereupgraded software’s which are comprises about to creating and managing the data in systematic manner where it can easily scrutinized and allocating the data procurement. Through the high speed of data connection that involves the use of teleconferencing or virtual meeting from themedium the audio and video format (Nambisan., 2017). Teleconferencing can save substantial amounts of money otherwise spent on travel by connecting important employees in far-flung branches together to share ideas and information. The use of virtual whiteboards, communal data-sharing platforms where remote users can interact as if around the same table, further increase the possibilities of the virtual workplace. As regulating through this facilities of digital technology in the framework of operation and management can make the work ease for the betterment to the employee performance as well as their productivity. b)To evaluate the positive and negative impacts leads by digital technology on operational management with the perspective of Superdry Plc. AspertheopinionoftheKeithCoppersmith.,2019.Theresourceswhichhas manufactured for technology based are basically created to getting the work easy as with process 3
of easiest way (Palaiologou, 2016). As with the context of the Superdry Plc company they have they have faces the negative as well as positive impacts leads by digital technology through operational management as by negative factor would somehow it incurred a heavy cost to allows the system and required professional skills to operate that machinery. But it having the positive factorwhichemphasistheflexibityofworkperformanceThetechnologyimprovesthe organization culture as in context of workforce productivity and other factor which it works according to fulfilling the lacking part of the business aspect where it enhance the smoothness in the work proficiency (Enright & Gard. 2016). It helps to increase the employee availability as it made the it possible on which people can get easily access to work from home through various resources like laptops, computer, smart phones and other gadgets which has been oriented from technology factor as well as employee get generates the impactful outcomeson which it also reflect the comfort level as working in the household. As technology motivates influence to employees as for work aspects through it basically formulated the motivation aspects through which employees get increases the self empathy or self esteem through which it integrated the workforce skills to contributes in the work process through technology which it allows the optimum assorted of resources which enhanced by technological factor(Major & et. al., 2018). Gadgets and other resources are very rigid and easier to approaching the task and or any kind of assignment through technology helps to leads to achieving the objectives of that particular task. As it also make to create the better relationship towards the consumer and business aspects where it helps to making the dealing of the product and services successfully and for Superdry plc it is garment deliver services as the enhancement of technology forecast brings the productivity in the workforce as well as organization (Urbinati & et. al., 2020). c) By determining the strategies and possible ways to elect Superdry plc to overcame and having encounter to negative impact of digital technology. According to theShelley Crenel, 2018. To applying the different strategies as to making evaluate the possible outcomes through Superdry plc company to implementing the digital technology, as they have to first analyze the situation and scope is there any necessity of the digitalization resources for working process easier but facing some challenges which allows the possible solutions which helps to over came the issues which are creating in between of digital technology as by implementing the right procedure as technology implementation in their 4
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premises by which they will get the optimum outcomes but following challenges or issues can make a conflicts between organization and employees (Bolstad, 2017). AsBy allowing the right systematic approach for enhancement of the technology which bring the aspects fulfilled towards the organization welfare and outcomes but if it not follows by compliance order as the company purchases the new technologies regarding to flexibility in work can accessible in very simplicity manner but not is optimizing theprocurement of the resources which reliable in the procedures or instructed from get experienced about to operate the sources which are provided through technological factor (Fairburn & Patel, 2017). By falling with new staff or workforce over to the making understating of new technology wheresome of the people in the organization keen to learn about to get instructed of assorting of technology as rest other are not showing any kind of interest in which they can be factor of failing point to not reaching the expectation the in which the organization has been expected (Nevski & Siibak, 2016). By allocation of proper training and guidelines about the using of technology resources can generates the sort of productivity in which they can allows the outcomes and errors to resolve it (Ardolino & et. al, 2018). Methodology A research methodology provides the set of specific procedure andtechniques which are used by a researcher or manager identify, select and process with analyzation information and related with particular topic (Amin, 2016). The research methodology allows to facilitates about the data of research is collected to procurement information for evaluating to getting the outcomes of conclusion about the research. a) Description of participation of the study. Sampling method:Sampling is a method that is used by researcher for to choosing or selectpredeterminednumberofunitsfromthebigpopulationsizeforanalyzingand interpretation the data (Rayna & Striukova, 2016). As for the research by using this Simple Random sampling method is made for even chances for observation to selection is completely depends upon the probability in which it helps to reduces the biasness and discrimination factor from this research (Snow, Fjeldstad & Langer, 017). 5
Instrument used:As this for research there is used of the instrument which helps to taking of review of participants for attaining the objective through Questionnaires (Naslund & et. al., 2017). Sampling Size:For this research the sampling size of scrutinizing taking 30 respondent from the workforce of the Superdry Plc from London by analyzing the respondent behavior in regards of objective of research through the survey of questionnaire which has conducted from quantitative research and primary sources of data (Reiter & et. al., 2018). Questionnaire:As it is the written document which consists in set or group of question which are related through research topic by which it gathered and investigate the respondent reviews (Beel & et. al., 2017). b) Description of interventions as in data collection or other material. Research Philosophy: It provides a belief about the ways in which data about to related topic is collected, gathered, analysis and used by researcher (Hoyles, 2018). There are two main types of philosophy which assorted by researcher are given below: Positivism:This is kind of research philosophy is focusing the predicting and observing the research outcomes which is assorted by researcher. Positivism method is also known as scientific method as it mapped and highly structured for to analysis method that is not much influenced by researcher’s value and behavior (Selwyn, 2016). Interpretivism:This philosophy is used by those researcher who are concerned with collecting the precious and expensive data that emphasis detailed subjective information about data for better providing better specification (Henderson, Finger & Selwyn, 2016). ForthisparticularresearchthereisuseofPositivismphilosophyisselectedfor investigation as main focus about research towards the predicting and analyzing the outcomes on essential aspects while interpretivism is not optimum solution for this research a sit only gathered precious and subject data which is not useful. Research Approach It formally represent the plan or procedure used for research and includes various steps and other assumptions which utilized for effective method of data as analyzation and evaluating. Research approach is two type of main approach are : 6
Deductive:This approach includes selecting theory, developing hypothesis for that created theory and gathering and analyzing data on the basis of the providing hypothesis (Villanti & et. al., 2017). Inductive:The approach of this research is focusing is considered with generation of upcoming new theory emerging with the new data. It provides a more logical procedure with multiple assumption which complied and provide the conclusion of research. For this research the used of Deductive research is selected for which it providing optimum selective theory and improvised through hypothesis for detailed analyzation of data while inductive approach will generates to new theory that emerge form data that is required for the research. c) Detailed and Descriptive data collection Research Method The research method is generatesthe systematic plan and procedure of conducting the research and meeting the objectives as per the requirement. It contains two types of research method which are used in research are: Qualitative research:As for this research the researcher is keen to considering the data information in the format of depth and detailed theoretical knowledge for implementing in the research as well as to mapped the behavior of respondent is collected for the purpose of the research (Deegan & Sutherland, 2016). Quantitative research:As for this research method the researcher is determining te data information in numeric form where it reflect the point of brief perspective of participants and not much importance into given the depth knowledge. For this research there is use of Quantitative research method is selected where it helps to provide the numeric and statistical data which generates information with facts and figures as well as it helps to formatting the questionnaire while qualitative research method is only focuses towards the depth knowledge about the research. Sources of data collection It describes about the origin of the data information from where it actually form or gathered. The main sources of data collection is follows are: 7
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Primary Sources:The data collection form this sources is to making self-efforts about to investigating and scrutinizing the information about the research data objective through Interviews, questionnaires, surveys, feedbacks and reviews form etc. Secondary Sources:As for this source the data collection is considering about the data having existence in other research format or past research document form which it has been gathered through articles, internet or websites, books and journals etc (Ferretti & et. al., 2017). The secondary source of data collection is more flexible and easier which is comprising from the researcher point of view. For the above research there is use of both primary and secondary sources of data on which primary is focuses on the to framing of the questionnaires as well as evaluating the data through own sources while secondary sources of data is considering investigate the primary data findings for completion of research objective. Ethical Consideration: As for this research topic the objective is to get information through primary sources and quantitative research method where the information data is collecting through the different factor as it to keep that confidential as well as to making ensures about the data as it collects the review of respondents will not be disclosed as it implementing all authentic form of data which having no negative influence and not create any impact on research and others sentiments (Hallikainen & Laukkanen, 2016). Data Analysis & Presentation of Results of Findings Data Analysis The analysis of data collected for current action research is provided below with the help of following table showing the frequency about the perception and view point of respondents: Q1) Are you agreed with the fact that technology lead a significant impact on operational management of an organisation? Frequency a) Strongly agreed7 b) Agreed15 c) Disagreed2 d) Strongly disagreed1 e) Neutral5 8
Q2) What are the main factors that lead to the evaluation of concept ofdigitaltechnologywithinoperationalmanagementofan organisation? Frequency a) Higher level of competition8 b) Increased complexities in operations12 c) Need of large data base10 Q3) Which one is the main operation of Superdry Plc where use of digital technology could be made to enhance its management and efficiency? Frequency a) In production to better product design6 b) In marketing for effective promotion8 c) In accounting for budget preparation7 d) In HR for effective record keeping9 Q4) What are the various positive impacts lead by digital technology on operational management of Superdry Plc? Frequency a) Speed, Efficiency, and Agility in operations5 b) Better Storage and Sharing of information6 c)Mobility and Remote Connectivity7 d) Automation of functions4 e) Effective communication8 Q5)Issomenegativeimpactsarealsoleadbyuseofdigital technologyonoperationalmanagementandworkflowofan organisation? Frequency a) Yes20 b) No10 Q6) What are the possible negative impacts that are associated with use of digital technology on operational management of Superdry Plc? Frequency a) Reduced interpersonal communication7 b) Immense expenditures5 c) Need for costly training8 9
d) Threat of breach of security10 Q7) Is it become necessary for Superdry Plc to make use of digital technology to have better management of its operations and to enhance scope and efficiency of its functions? Frequency a) Necessary25 b) Unnecessary5 Q8) What are the possible strategies and ways that could be adopted by Superdry plc to overcome and encounter the negative impact of digital technology on its business operations? Frequency a) Regular technical training12 b) Better planning and allocation of resources8 c) Use of firewalls and other security measures10 Q9) What overall impact is lead by digital technology on operational management and function of Superdry Plc? Frequency a) Positive24 b) Negative2 c) No impact4 Presentation of Results of Findings For effective and better presentations of results of findings use of following frequency table and pie charts are made that is provided below: Theme 1:Digital technology leads a significant impact on operational management of an organisation Q1) Are you agreed with the fact that digital technology lead a significant impact on operational management of an organisation? Frequency a) Strongly agreed7 b) Agreed15 c) Disagreed2 d) Strongly disagreed1 e) Neutral5 10
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Interpretation 7 participants out of a total of 30 are strongly agreed with the fact that digital technology lead a significant impact on operational management of an organisation where as 15 are agreed with 2 more individuals who seemed disagreed with this fact. Besides this, one individual was also there who was strongly disagreed with the above sated fact where as 5 were having a neutral reaction on above statement. Theme 2:Main factors that lead to the evaluation of concept of digital technology within operational management of an organisation Q2) What are the main factors that lead to the evaluation of concept ofdigitaltechnologywithinoperationalmanagementofan organisation? Frequency a) Higher level of competition8 b) Increased complexities in operations12 c) Need of large data base10 11
Interpretation It has been find out from current investigation that high level of competition is the main factor that lead to the evaluation of concept of digital technology within operational management of an organisation as supported by 8 participants where as 12 were in favour ofIncreased complexities in operations where as 10 individuals had also supported need of large data base. Theme 3:Main operation where use of digital technology could be made to enhance management and efficiency Q3) Which one is the main operation of Superdry Plc where use of digital technology could be made to enhance its management and efficiency? Frequency a) In production to better product design6 b) In marketing for effective promotion8 c) In accounting for budget preparation7 d) In HR for effective record keeping9 12
Interpretation 6 individuals believed that use of digital technologyto have better product design one is the main operation of Superdry Plc where use of digital technology could be made to enhance its management and efficiency where as 8 individuals are having a thinking that its use ig marketing for effective promotion is most vital. Further, 7 respondents believes that digital technology can be used in accounting for budget preparation while 9 believes that it could be used in HR for effective record keeping. Theme 4:Positive impacts lead by digital technology on operational management of Superdry Plc Q4) What are the various positive impacts lead by digital technology on operational management of Superdry Plc? Frequency a) Speed, Efficiency, and Agility in operations5 b) Better Storage and Sharing of information6 c)Mobility and Remote Connectivity7 d) Automation of functions4 e) Effective communication8 13
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Interpretation It has been find out that Speed, Efficiency, and Agility in operations is the biggest positive impact lead by digital technology on operational management of Superdry Plc as supported by 5 respondents where as 6 were in favour of Better Storage and Sharing of informationalongwith7otherparticipantswhohadsupportedMobilityandRemote Connectivity. Beside this, 4 participants are having a thinking that automation in functions is a vital positive impact of digital technology where as 8 respondents were in favour of effective communication as positive impact lead by digital technology on operational management of Superdry Plc. Theme 5:Negative impacts are also lead by use of digital technology Q5)Issomenegativeimpactsarealsoleadbyuseofdigital technologyonoperationalmanagementandworkflowofan organisation? Frequency a) Yes20 b) No10 14
Interpretation It could be depicted from above pie chart that 20 participants are in favour of the fact that some negative impacts are also lead by use of digital technology on operational management and workflow of an organisation where as 10 individuals were also there who completely disagreed with above statement. Theme 6:Possible negative impacts that are associated with use of digital technology on operational management of Superdry Plc Q6) What are the possible negative impacts that are associated with use of digital technology on operational management of Superdry Plc? Frequency a) Reduced interpersonal communication7 b) Immense expenditures5 c) Need for costly training8 d) Threat of breach of security10 15
Interpretation 7 respondents supported that Reduced interpersonal communication is a possible negative impact that is associated with use of digital technology on operational management of Superdry Plc where as 5 had favoured immense expenditures along with 8 respondents who seemed in favour of Need for costly training where as 10 other individuals had supported threat of breach of security as biggest negative impact of digital technology. Theme 7:Make use of digital technology to have better management of its operations and to enhance scope and efficiency of its functions Q7) Is it become necessary for Superdry Plc to make use of digital technology to have better management of its operations and to enhance scope and efficiency of its functions? Frequency a) Necessary25 b) Unnecessary5 16
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Interpretation 25 respondents out of 30 had supported the fact that it is necessary for Superdry Plc to make use of digital technology to have better management of its operations and to enhance scope and efficiency of its functions during current investigation where as 5 were also their who had opted unnecessary option. Theme 8:strategies could be adopted to overcome the negative impact of digital technology on business operations Q8) What are the possible strategies and ways that could be adopted by Superdry plc to overcome and encounter the negative impact of digital technology on its business operations? Frequency a) Regular technical training12 b) Better planning and allocation of resources8 c) Use of firewalls and other security measures10 17
Interpretation It has been evaluated with the help of current action research that Regular technical training is a viable strategy that could be adopted by Superdry plc to overcome and encounter the negative impact of digital technology on its business operations that was supported by 12 participants where as 8 respondents had favoured Better planning and allocation of resources along with 10 other individuals who are having a thinking that Use of firewalls and other security measures are most effective way to overcome issue of implementation of digital technology. Theme 9:Impact lead by digital technology on operational management and function of Superdry Plc Q9) What overall impact is lead by digital technology on operational management and function of Superdry Plc? Frequency a) Positive24 b) Negative2 c) No impact4 18
Interpretation It has been find out from current research that that 24 participants are having an implicationthatoverallapositiveimpactisleadbydigitaltechnologyonoperational management and function of Superdry Plc where as 2 were in support of its negative impact while 4 other were also there who had favoured no impact of digital technology. Conclusions and Recommendations Conclusion On the basis of above action research project it can be concluded that Digital technology lead a significant impact on operational management of an organisation through enhancing its efficiency. It has been find out that the main factors that contributes for evaluation of concept of digital technology within operational management of an organisation consists of higher level of competition, increased complexities in operationsalong with enhanced need of large data base to stores information. Apart from this it has been also concluded that the main operation of an organisation where use of digital technology could be made to enhance its management and efficiency consists of marketing operation for effective promotion, production function to design and create a better quality product along with preparation of budget for accounting and better recoding keep of employees for HR department. Beside this, it has been also find out from current investigation that various positive impacts lead by digital technology on operational management of a company that consist of high speed, efficiency and agility in operations along with better Storage and Sharing of information. Enhanced mobility and remote Connectivity, 19
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automation of functions and effective communication are also the positive implication of digital technology. It can also be implicated from above action research that some negative impacts are also lead by use of digital technology on operational management and workflow of an organisation which consist of reduced interpersonal communication, immense expenditures on its implication and adoption along with need for costly training and threat of breach of security. Thus, it has been evaluated from this action research that it has become necessary for all organisation to make use of digital technology to have better management of its operations and to enhance scope and efficiency of its functions. Beside this, it has been also implicit and observed from above investigation that various strategies and ways are adopted by an organisation to overcome and encounter the negative impact and issues related with use of digital technology on its business operations that consist of regular technical training, better planning and allocation of resources along with use of firewalls and other security measures to get rid of threat of safety and privacy of data. Recommendations On the basis of above action research project following recommendations could be made for SuperdryPlctohavebetterimplicationofdigitaltechnologyforeffectiveoperational management: Regular technical training for employees of Superdry Plc is recommended that as it the best way to have better use and implication f digital technology for effective operational management.Providingtechnicaltrainingtoemployeesensurebetterskillsand competencies in employees to properly adopt and use digital technology in more effective way to ensuresbetteroperationalmanagementand effectiveflowof functionsat Superdry plc. Use of Firewalls and other security measures are also recommended for Superdry as it ensures better check on security if stored data and also lead to better privacy and safety of information. Use of firewalls create a strong password for protection of crucial data from issues and threat of hacking thus, it is recommended for Superdry plc for better implicationofdigitaltechnologyforeffectiveoperationalmanagementthrough encountering the risk and theft if hacking and other security breach. 20
REFERENCES Books and journal Adukaite, A., & et. al., (2016). The role of digital technology in tourism education: A case study of South African secondary schools.Journal of Hospitality, Leisure, Sport & Tourism Education.19. 54-65. Amin, J.N., (2016). Redefining the role of teachers in the digital era.The International Journal of Indian Psychology.3(3). pp.40-45. Ardolino, M., & et. al., (2018). The role of digital technologies for the service transformation of industrial companies.International Journal of Production Research.56(6). pp.2116- 2132. Beel, D. E. & et. al., (2017). Cultural resilience: The production of rural community heritage, digital archives and the role of volunteers.Journal of rural studies.54. 459-468. Bolstad, R., (2017).Digital Technologies for Learning: Findings from the NZCER National Survey of Primary and Intermediate Schools 2016. New Zealand Council for Educational Research. PO Box 3237. Wellington 6140 New Zealand. Deegan, M., & Sutherland, K. (2016).Transferred illusions: digital technology and the forms of print. Routledge. Enright, E. & Gard, M., (2016). Media, digital technology and learning in sport: A critical response to Hodkinson, Biesta and James.Physical Education and Sport Pedagogy. 21(1). pp.40-54. Fairburn, C.G. & Patel, V., (2017). The impact of digital technology on psychological treatments and their dissemination.Behaviour research and therapy.88. pp.19-25. Ferretti, M & et. al., (2017). Strategic monitoring of port authorities activities: Proposal of a multi-dimensional digital dashboard.Production Planning & Control.28(16).1354- 1364. Hallikainen, H., & Laukkanen, T. (2016). How technology readiness explains acceptance and satisfaction of digital services in B2B healthcare sector?. InPacific Asia Conference On Information Systems (PACIS). Association For Information System. Henderson, M., Finger, G., & Selwyn, N. (2016). What’s used and what’s useful? Exploring digital technology use (s) among taught postgraduate students.Active learning in higher education.17(3). 235-247. Hoyles, C. (2018). Transforming the mathematical practices of learners and teachers through digital technology.Research in Mathematics Education.20(3). 209-228. Major, L. & et. al., (2018). Classroom dialogue and digital technologies: A scoping review. Education and Information Technologies.23(5). pp.1995-2028. Nambisan, S., (2017). Digital entrepreneurship: Toward a digital technology perspective of entrepreneurship.Entrepreneurship Theory and Practice.41(6). pp.1029-1055. Naslund, J. A & et. al., (2017). Digital technology for treating and preventing mental disorders in low-income and middle-income countries: a narrative review of the literature.The Lancet Psychiatry.4(6). 486-500. Nevski, E. & Siibak, A., (2016). The role of parents and parental mediation on 0–3-year olds’ digital play with smart devices: Estonian parents’ attitudes and practices.Early years. 36(3). pp.227-241. Palaiologou, I., (2016). Teachers’ dispositions towards the role of digital devices in play-based pedagogy in early childhood education.Early Years.36(3). pp.305-321. 21
Rayna, T. and Striukova, L., (2016). Involving consumers: the role of digital technologies in promoting ‘prosumption’and user innovation.Journal of the Knowledge Economy. pp.1- 20. Reiter, L. & et. al., (2018). The role of early age structural build-up in digital fabrication with concrete.Cement and Concrete Research.112. 86-95. Schneider, T., & et. al., (2017).Digital food activism. Routledge. Selwyn, N. (2016).Is technology good for education?. John Wiley & Sons. Smith, R.C., Iversen, O.S. & Veerasawmy, R., (2018). Impediments to digital fabrication in education: A study of teachers' role in digital fabrication. InInformation and Technology Literacy: Concepts, Methodologies, Tools, and Applications(pp. 301-319). IGI Global. Snow, C. C., Fjeldstad, Ø. D., & Langer, A. M. (2017). Designing the digital organization. Journal of Organization Design.6(1). 7. Urbinati, A., & et. al., (2020). The role of digital technologies in open innovation processes: an exploratory multiple case study analysis.R&D Management.50(1). pp.136-160. Villanti, A. C & et. al., (2017). Social media use and access to digital technology in US young adults in 2016.Journal of medical Internet research.19(6). e196. Online: Michelle Seidel, 2019.Role of Technology in Business Communication.[Online]. Available through:<https://smallbusiness.chron.com/role-technology-business-communication- 55139.html/>. KeithCoppersmith.,2019.HowTechnologyImprovesWorkplaceProductivity.[Online]. Availablethrough:<https://www.business2community.com/human-resources/how- technology-improves-workplace-productivity-02166853>. Shelley Cernel, 2018.Overcoming Challenges of Technology Implementation and Adoption. [Online].Availablethrough:< https://resources.investormanagementservices.com/overcoming-challenges-of- technology-implementation-and-adoption-in-cre-firms/>. Appendix: Questionnaire Questionnaire Name: Address: Email Id: Age: Q1) Are you agreed with the fact that digital technology lead a significant impact on operational management of an organisation? a) Strongly agreed b) Agreed c) Disagreed d) Strongly disagreed 22
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e) Neutral Q2) What are the main factors that lead to the evaluation of concept of digital technology within operational management of an organisation? a) Higher level of competition b) Increased complexities in operations c) Need of large data base Q3) Which one is the main operation of Superdry Plc where use of digital technology could be made to enhance its management and efficiency? a) In production to better product design b) In marketing for effective promotion c) In accounting for budget preparation d) In HR for effective record keeping Q4) What are the various positive impacts lead by digital technology on operational management of Superdry Plc? a) Speed, Efficiency, and Agility in operations b) Better Storage and Sharing of information c)Mobility and Remote Connectivity d) Automation of functions e) Effective communication Q5) Is some negative impacts are also lead by use of digital technology on operational management and workflow of an organisation? a) Yes b) No Q6) What are the possible negative impacts that are associatedwith use of digital technology on operational management of Superdry Plc? a) Reduced interpersonal communication b) Immense expenditures c) Need for costly training d) Threat of breach of security Q7) Is it become necessary for Superdry Plc to make use of digital technology to have 23
better management of its operations and to enhance scope and efficiency of its functions? a) Necessary b) Unnecessary Q8) What are the possible strategies and ways that could be adopted by Superdry plc to overcomeandencounterthenegativeimpactofdigitaltechnologyonitsbusiness operations? a) Regular technical training b) Better planning and allocation of resources c) Use of firewalls and other security measures Q9) What overall impact is lead by digital technology on operational management and function of Superdry Plc? a) Positive b) Negative c) No impact Q10) Any further recommendations for Superdry Plc to have better implication of digital technology for effective operational management? 24