Group Project: Sponsorship Activation for Marketing Course, BVC

This assignment is a group project focused on sponsorship activation within a marketing context. Students are tasked with analyzing the YWCA Walk a Mile in Her Shoes event, where one group member represents the sponsor and the other represents the property. The project requires students to understand the benefits of sponsorship, the importance of activation, and the need for differentiation in competitive markets. The assignment emphasizes the development of activation ideas that align with business objectives and deliver a return on investment (ROI). Students need to consider how to leverage sponsorship for brand exposure and awareness, addressing the financial and marketing aspects of the event. The project involves critical thinking about how to make a sponsorship successful and impactful, as well as the ability to propose and evaluate activation strategies. The project focuses on the practical application of marketing principles within the framework of a real-world event, requiring students to demonstrate an understanding of sponsorship dynamics and the development of effective marketing plans.

Sponsorship
by Chris Willis
Submission date: 03-Mar-2019 01:24PM (UTC+0500)
Submission ID: 1071082330
File name: Sponsorship_Activation.docx (487.11K)
Word count: 2424
Character count: 14587