Activism & the Media: Case study report - assignment guidance.
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Activism & the Media: Case study report - assignment guidanceThe Brief: Submission date : 2pm, Wednesday 4th January 2017.The essay should be 2,000 words in length, properly referenced with a full and accurate bibliography. Essays must be well researched and argued, and exhibit a high degree of engagement with the themes outlined in the lectures/seminars and readings during the module as well as original research into the chosen campaign or organisation.Each student will chose and follow a media campaign or campaigning organisation during the module. This campaign or organisation will form the basis of the essay. The essay should include the following: A commentary on the media techniques and communication technologies adopted by the campaign or organisation. This should cover all aspects of the campaign in as much detail as possible. Areas covered could include an outline of the aims and background of the organisation or campaign; any events organised; any other types of activism – eg boycotts/stunts/marches etc; any connections with other campaigns/organisations; its use of media to further its aims from interaction with tradition media to new media tactics; how much media coverage was gained; was there any action taken by authorities in response to the campaign? A critique of the campaign. Some issues you may wish to consider in your reflections are listed below – but this list is not exhaustive and you do not have to cover everything listed below. Also you are free to include other thoughts/observations in your report.1.How successful was the campaign or organisation in getting its message out in various media outlets?2.Were the aims of the campaign or group reproduced in the mainstream media or did the media reframe them? If so how? And how did this affect the campaign’s efficacy?3.Did the campaign access the ‘Space of Flows’ and how successfully?4.Were there any ethical issues which came up during the campaign? How were they resolved or were they?5.What sort of audience (eg – campaigners or governments) do you think the campaigns was addressing? And were they effective in reaching them? 6.If campaigners have formed ‘horizontal’ or ‘vertical’ connections with other campaigns/organisations – how has this affected the campaign? 7.How has the location of the campaign group and the subject of the campaign effected their tactics – eg local/global media.8.To what extent did the campaign achieve its goals? And at what cost? 9.Were there other unplanned side effects (positive or negative) which resulted from the campaign?10.Is the campaign short term burst or long term agenda setting?11.How did the campaign use imagery in campaigns? And how effect were they?12.Does the campaign contribute to a global public sphere? If so how?
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