International Marketing Opportunities Analysis

This assignment requires students to evaluate international marketing opportunities, assess global market trends, and identify strategic orientations for sustainable supply chain management. The student needs to analyze the drivers of international performance for born global firms, understand the role of eco-efficiency in green supply chain management, and examine the impact of social networks on dynamic internationalization capabilities. The student must also consider the importance of internet marketing capabilities and international market growth, as well as the effect of social networks and dynamic internationalization capabilities on international performance.