Fun Activity Booklet Teaching Resources

ACTIVITY BOOKLET
TQM 601 – Quality Management
Class Activity
Course Code: TQM 601
Course Title: Quality Management
Student Name:
Student ID:

Assessing an organization across Deming's 14 points for Total Quality Management. Fill up the
template below to review any organization of your choice against Deming' 14 points of TQM.
You can keep the name of the organization anonymous if you wish.
Brief description of department / organization: Established in the year 1976, Apple
Corporation is one of the biggest multinational technology company which was established in
California. There are diverse categories of services which are provided by this commercial
establishment such as computer hardware, cloud computing services, financial technologies,
and AI devices (Apple, 2020). This public sector organization has more than 500 retail stores
all over the world and the net revenue of this organization was USD$265.5 after the end of the
calendar year 2018. Apple aims to bring the best use experience for each and every customer.
Re-invention of mobile devices is one of the prime visions of this global MNC.
Deming's 14 Points of TQM:
S.
No.
Description Evaluation of Current State in the department /
organization
1. Consistency of Purpose Understanding the needs and expectations of the
consumers is one the prime strategic objectives of
Apple Corporation to introduce new services for
the consumers (Agrawal 2019). The presence of
social media discussion forums helps Apple to
maintain consistency.
The Class Activity below constitutes 30% of the overall mark. 70% of the overall grade is allocated
towards final exam for this MBA unit

2. Adopt a new philosophy A frame picture of the desire is created by the
strategic planners of this commercial
establishment; this procedure is very much
beneficial for the adoption of a new business
philosophy.
3. Dependence on mass inspections The brand strategy of Apple is very much on the
high side and the selection of the services
depends hugely on the necessities of the tease
audience. The mass inspection process of Apple
is supplier responsibility which requires
assistance of each of the subsidiary organizations
of Apple as well (McLaughlin and Bridgman,
2017). The mass inspection procedure is very
much useful for the identification of innovative
products and services.
4. Awarding business on the basis of
price tag alone
Considering the price tag which is maintained by
Apple it can be said that generation of wastes
have reduced in this commercial establishment.