Adidas

This annotated bibliography provides insights into the financial performance, competitiveness, and strategies of Adidas. It includes articles on the evaluation of financial performance, the influence of international labor migration on competitiveness, the importance of store innovation for brand growth, a comparative analysis of strategies and business models of Nike and Adidas, and the strategic leverage of co-branding for internationalization.

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Addidas clothing
Business Environment
4/11/2019

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Annotated Bibliography
Jayawardhana, A. (2016) Financial Performance Analysis of Adidas AG. European Journal
of Business and Management, 8(11), pp.74-82.
It has been stated about the financial performance of the Adidas AG, which depicts that it has
been evaluated with the help of cash flow and income statement. The current performance
has been compared with the corporation income statements. As, these improvement and
changes have been made to make sure that it achieves revenue and profit of the organization
while enhancing the profitability and growth of the organization.
Kohpaiboon, A. (2009) International labour migration and competitiveness: Evidence of Thai
clothing industry at the border. Report submitted to the Institute of Developing Economies,
Japan, 23(6), pp.34-87.
According to the author of the article, the dominant company has evaluated the influence on
competitiveness. It makes utilization of the competitive opportunity to improve their
productivity, growth, and competitiveness. It has been found in the case of apparel industry
because of the persistence of international competition. It is stated that many of the clothing
industries involving Adidas along with Nike and Cavin Klein, which can directly connect
with multinational organization. These corporations need to cope up with the difficulties and
losses from international competitiveness, which will identify their business potential. But
neglect the important of globalization, which is not effective for the organization.
Aubrey, C. and Judge, D. (2012) Re-imagine retail: Why store innovation is key to a brand's
growth in the ‘new normal’, digitally-connected and transparent world. Journal of Brand
Strategy, 1(1), pp.31-39.
It is stated that consumer behaviour is continuously changing as a developing number of
price-conscious, intelligent, and digitally connected customers. There is a huge opportunity to
re-capitalise the retail chains in order to actively and productively improves the growth and
competitiveness. It is seemed that e-commerce and expansion is seen as a threat to their retail
channels. So, Adidas need to build an effective operation that support and contribute towards
an integrated eco-system. They can also innovate their product depend upon the customer
needs and preferences in order to satisfy the challenges of the market and finally add
recognition to the brand.

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Mahdi, A., Abbas, M., Mazar, T.I. and George, S.A. (2015) A Comparative Analysis of
Strategies and Business Models of Nike, Inc. and Adidas Group with special reference to
Competitive Advantage in the context of a Dynamic and Competitive
Environment. International Journal of Business Management and Economic Research, 6(3),
pp.167-177.
This article majorly concentrates on the vital issues and strategy of the Adidas Group. It has
been incorporate from the study that systematic and rigorous effort to discover the strategy
impacts on the performance of the company. It is stated that Adidas concentrates on the
innovation, processes & services to deal with the competition, broad differentiation, and
trying to discover new products. It improves a multi-brand strategy in order to manage
change, expand the developing market, foster a managerial culture, and concentrates on
diversity. Therefore, these strategies manage its resource capabilities from the sustainable
competitive advantage and product range for these organizations.
Richelieu, A. and Desbordes, M. (2013) Sports teams and equipment manufacturers going
international: The strategic leverage of co-branding. Sport, Business and Management: An
International Journal, 3(1), pp.63-77.
According to this article, the author believed that the co-branding plays an important role in
internationalization. It is stated that branding is regarded as a strategic asset for the
organization, which can assist in expending the market internationally. It would be very
significant for a successful collaboration and cooperation for joint internationalisation.
According to the researchers, it is believed that combining more brands will generate synergy
and increase market share through customer awareness.

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