Adidas

Running Head: Adidas 0
Addidas clothing
Business Environment
4/11/2019

Adidas 1
Annotated Bibliography
Jayawardhana, A. (2016) Financial Performance Analysis of Adidas AG. European Journal
of Business and Management, 8(11), pp.74-82.
It has been stated about the financial performance of the Adidas AG, which depicts that it has
been evaluated with the help of cash flow and income statement. The current performance
has been compared with the corporation income statements. As, these improvement and
changes have been made to make sure that it achieves revenue and profit of the organization
while enhancing the profitability and growth of the organization.
Kohpaiboon, A. (2009) International labour migration and competitiveness: Evidence of Thai
clothing industry at the border. Report submitted to the Institute of Developing Economies,
Japan, 23(6), pp.34-87.
According to the author of the article, the dominant company has evaluated the influence on
competitiveness. It makes utilization of the competitive opportunity to improve their
productivity, growth, and competitiveness. It has been found in the case of apparel industry
because of the persistence of international competition. It is stated that many of the clothing
industries involving Adidas along with Nike and Cavin Klein, which can directly connect
with multinational organization. These corporations need to cope up with the difficulties and
losses from international competitiveness, which will identify their business potential. But
neglect the important of globalization, which is not effective for the organization.
Aubrey, C. and Judge, D. (2012) Re-imagine retail: Why store innovation is key to a brand's
growth in the ‘new normal’, digitally-connected and transparent world. Journal of Brand
Strategy, 1(1), pp.31-39.
It is stated that consumer behaviour is continuously changing as a developing number of
price-conscious, intelligent, and digitally connected customers. There is a huge opportunity to
re-capitalise the retail chains in order to actively and productively improves the growth and
competitiveness. It is seemed that e-commerce and expansion is seen as a threat to their retail
channels. So, Adidas need to build an effective operation that support and contribute towards
an integrated eco-system. They can also innovate their product depend upon the customer
needs and preferences in order to satisfy the challenges of the market and finally add
recognition to the brand.