Adidas operation management | Assignment

Adidas operation management 1
Adidas Operation Management
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Adidas operation management 2
Operation management
Adidas company product differentiation
Adidas growth and development history has been a great insight and motivation for the
workers and stakeholders in the business. In today's business environment, competition has been
very tough. Therefore, the companies aiming to outwit other business in the market competition
has to ensure there is uniqueness with their strategy to provide product differentiation(Yang and
Luo, 2019). The company has been facing severe completion until the time it began to devise
ways of winning the market (Tomlinson, 2005). The company has faced a generic competition
which is not easy to overcome with weak strategies. With generic completion, the company has
to create a market advantage by servicing ways to attract customers or making product
differentiation. Adidas uses the following policy to create a market opportunity gap by ensuring
product differentiation via the following procedures (Wright, 2019). All the above strategies
require the company to use a sophisticated management team who conspire to ensure company
growth.
How Adidas uses the product differentiation strategy
There are several factors considered by Adidas when using product differentiation. These
factors help in the actualization of the company competition capability(Yang, 2019d). The
company always ensures several innovative measures are taken. Adidas has been a bit company
whose reputation is known worldwide. The company has arrived and mainly used several criteria

Adidas operation management 3
to achieve its market competition(Yang, 2019a). The various considerations embraced when
creating market opportunity through product differentiation is as follows.
One of the most valued factors is to emphasize mostly on its unique product features.
Despite the similarities in the product with those of other companies in the generic competition,
the company products have their uniqueness (Yang, 2019b). Some of its product features are,
therefore, relatively different. To create a Niche, the company has to put more effort into the
uniqueness of the products. For example, Adidas shoe wear has the following unique features.
First is that they are a comfort boost. All runners will always focus on the comfortability of the
shoes. Under thorough research, the company has ensured that the shoes are very comfortable
when running. And therefore, many customers have been moved to purchase and even spread the
goodness of the products. Also, the shoe has a spring that boosts the arch. It has a lightweight
bridge between the forefoot and front foot(Sköld and Dymek, 2019). The design helps the shoe
to adapt to the running surface with ease and without straining. The boots are also of the upper
class. It is now revealed that a new invention has been done. And shoe product has been
developed that has knitted, seamless uppers that take a form of socks. The shoe is designed to
have a soft upper that flexibly can bend during leg movement. It is also designed with an
integrated three-dimension wireframe. The frame is said to provide a combination of support and
adaptability to changes and temperature. The company has emphasized these new features, and
therefore it has ensured attraction to the customers hence creating a market gap. The inventions
and inclusion of the unique and integrated needs if the customers have enabled the company to
come up with these unique features.
Moreover, the company has extended its product line to fit its customers' needs. With
insatiable human wants, everybody will want to have the best property than ever. The companies

Adidas operation management 4
producing a particular product similar, may at one time find or realize a specific level of the
product and be comfortable (Dibenedetto et al., 2019). However, it is always not enough to be
good when able to be the best. Adidas has extended its line of operating products to meet
customers' interest. Adidas has extended its product line to meet customer demand. Previously,
Adidas was producing sport wears(KAL and ABED ALGHANI, 2019). However, today it has
been a general dealer as it can create and sell the same product to all the customers worldwide.
Adidas product was initially slated for the sports. Today Adidas can supply wears to the general
public and hence increasing the market demand of the product.
The decision has risen after the company has realized that the general public is the
willing majority customers, and thus they need to purchase the products even under low prices.
The company has planned and ensured to establish production centers to reach all the
customers(Costa, 2019). The company is also working hard to factor in the demand of middle-
class customers by designing products that can best fit them, and that can be of interest to them.
The objective is met by regulating the prices. And it was ensuring that there is a way devised to
suit their needs. The action has made it attractive, and hence the general public has now become
the primary customer for the Adidas products. The company is also extending the line of
production by making other wears for the general public. The products are not only designed for
the game but also for formal dressing. The company has also maintained its reputation by
ensuring the originality and materialism is kept at high quality.
Extensive experience has been another factor that Adidas is using to ensure there is
differentiation in production. Adidas has been operating under a slogan that is based on five
performance criteria of more robust, smarter, more relaxed, faster, and more natural. The
company has worked under this slogan for a long duration, which has been the future of the