Marketing Strategy

Marketing Strategy

Table of Contents
 Introduction
 Main Body
 Conclusion
 References

INTRODUCTION
Marketing Strategy refers to the way in which a Business is able to make sure
that the different types of Marketing Goals and Objectives can be set out so
that the attainment of these particular Goals and Objectives can be carried
out quite appropriately in a proper manner. This project is based on
Stingray which is a Canadian Company providing a wide variety of
electronic items to its different customers in the market and therefore in
this way ensures that it is able to satisfy the various types of needs and
requirements of the customers who have a requirement for electronic
products in the market. In this report, a detailed focus will be made on the
adjustment of the marketing strategy so that it is able to cater to the needs
and requirement of the customers quite properly.

MAIN BODY
Customer Pressure Points- Stingray needs to focus on the Customers so
that it is able to ensure that it can enhance the overall revenues and also the
level of profitability. This is so because by targeting the customers the
company will be able to make sure that it is able to enhance the level of
revenues. The Customer Pressure Points will be as follows-
 Quantity- Customers desire that a higher quantity of goods can be
provided to them at the same price.
 Quality- Customers desire that good quality of goods is provided to them
at reasonable prices.
 Price- Customers desire that the pricing of the products is set in such a
manner so that they are able to make sure that they can get good-quality
products effectively and efficiently.
 Brand Image- Customers prefer that the company from which they are
buying products and availing services should have a good Brand Image.