Adnams: A Living Company - History, Vision, Resources, Five Force Analysis, Strategies, Challenges and Recommendations

Adnams: A Living
Company

History and growth of the
company
In the year 1872,
George and Ernest
Adnams bought the
Sole Bay Brewery
and established
Adnams.
Since then, the
company has grown
exponentially and
has achieved great
success in the
brewery industry
In the year 1990,
the company
established its
charitable trust in
order to mark it as a
public company
Are the people of UAE following the
healthy lifestyle and adopting healthy food
habits?

In the year 2008,
the company
opened its new
energy efficient
brewery with the
help of which, the
company was able
to produce its first
carbon neutral
beer.
As the growth
strategy of the
company, in order
to increase the
market share, the
company started
its two new stores
in London in the
year 2011
In the year 2012,
the company won
the prestigious
Queen’s Award for
Enterprise:
Sustainable
Development 2012
for the second
time in the
company’s history.
Contd.

The first Queens Award for Enterprise: Sustainable Development was
received by the company in the year 2005.
Since then, the company has won many awards like the organization won
the Gin Trophy at International Wine and Spirits Competition in the year
2013 and Vodka Trophy in the year 2014 reflecting that the company is the
best producer of these products.
The company is continuing to perform wonders in the field of brewery
industry (Adnams, 2017).
Contd.